
Designer Ruedi Baur has mastered the art of decorating spaces and enhancing their functionality through graphics, typography, and signage, a skill he's been practicing for over thirty years. As an architect, he has drastically changed the dynamic of spaces like the Pompidou Centre in Paris, The New School in New York, and the Vienna airport by completing redesigning all their signage.
In this introductory course, learn how to create graphic design proposals adapted to the characteristics of different architectural projects. Through practical exercises and thorough analysis of real-life examples, discover how to craft functional or artistic texts for architectural or urban spaces. By the end, you'll know how to enrich any space with your signage.
15 lessons & 11 downloads

13 minutes, 40 seconds

15 minutes, 18 seconds

17 minutes, 9 seconds

13 minutes, 40 seconds

10 minutes, 13 seconds

15 minutes, 36 seconds
Designer Ruedi Baur leads into the course by telling you a bit about himself and showing you some of his most iconic work to give an idea of his approach to design. He also talks about his influence and the people who inspire him, such as architect AG Fronzoni and philosopher Édouard Glissant.
Dive into the theory with an introduction to some basic concepts and find out how a text can fit into a space by seeing it exemplified in an entrance hall mock-up. Then, explore different font options till you find the best one and discover the power letters have to transform the architecture that surrounds them.
Once you've got a grasp on the fundamental concepts, Ruedi explains how graphic designers and architects can work side by side to achieve stunning results and presents you with two examples: a hospital and a parking garage. Take an in-depth look at both to gather ideas and learn how to choose materials, colors, mediums, typography, and lighting. Then, study texts in motion and digital inscriptions using the Cinémathèque Française and the Médiathèque André Malraux as references.
Now it's time to take what you've learned a step further with a case study of the city of Nègrepelisse. Examine how thoughtfully designed signs, placards, and inscription can have a positive effect on the atmosphere of a city, focusing specifically on rewording texts, changing fonts or materials, and considering how citizens are addressed.
Wrap up the course by doing some research on other mediums where the relationship between information and design are as important as the setting of an exhibition, for example. Now it's your turn to decorate a space using inscriptions!
Create a graphic composition that solves issues in the space you've chosen to work with.

Anyone interested in finding graphic solutions for architecture and urban spaces.
You need a basic understanding of typography, materials for creating 3D mock-ups, and a computer with Photoshop.

Um curso excepcional. Fora da curva.
Un curso excepcional de un referente mundial de la gráfica del espacio. Imprescindible para abordar proyectos de señalética y marca en el espacio.
An intriguing course with highly valuable and inspiring examples.
Estoy muy satisfecho con el contenido y con la experiencia transmitida!
Excelente curso, sabe transmitir muy bien su experiencia. Inspirador

Introduction
The fundamentals
Graphics to reinforce architecture
Put into practice
Additional openings and reflections
Final project
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Urban signage includes all graphic elements that guide, identify, and inform people in public spaces. It’s essential for helping users navigate, enhancing architecture, and strengthening a place’s identity.
This course is aimed at students, designers, architects, or graphic professionals with a basic design background who want to deepen their understanding of the relationship between graphic design, space, and architecture.
Basic knowledge of graphic design or architecture and proficiency with digital tools like Photoshop are recommended. An interest in urban graphics and typographic creation is a plus.
You’ll learn to analyze how graphic design and architecture interact, design appropriate signage systems, select materials and techniques, and create clear yet poetic inscriptions in public spaces.
Yes, the course includes practical exercises such as building 3D models, experimenting with typography, and developing signage projects tailored to real environments.
The course demonstrates how to tailor typography to architectural constraints by adjusting size, shape, spacing, and integrating text into various spaces and media.
Yes, software like Photoshop will be covered for creating signage, graphic design, and preparing digital mockups.