Impactful Book Cover Design: An Art Director's Perspective
Mock-ups
A course by John Gall , Designer and Creative Director
About the video: Mock-ups
Overview
“I will share with you some tips to create physical mock-ups and PDFs for presentation. ”
In this video lesson John Gall addresses the topic: Mock-ups, which is part of the Domestika online course: Impactful Book Cover Design: An Art Director's Perspective. Learn how to design meaningful book covers that capture the attention of readers alongside an award-winning designer.
Partial transcription of the video
“ Mock-ups Now that we've learned how to design book cover spines, in this lesson, we'll create mock-ups and PDFs for presentations. For our mock-ups, we will need a few things. We'll need three books of similar size, an X-Acto knife, a straight edge, and a cutting board. The true test of a design is does it look good when printed. Many things look good on screen, but not when printed. Colors can appear more muted. Proportions can appear different. Take this time to edit out the covers that you don't like. For printing a 6 x 9 jacket, try to set your image on 11 x 17 paper, as I did for our...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Impactful Book Cover Design: An Art Director's Perspective
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Category
Design -
Software
Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Editorial Design, Graphic Design
John Gall
A course by John Gall
John Gall is a designer, artist, author, editor, and teacher. He is currently the creative director of Knopf Doubleday Publishing Group. His design and illustration work for Knopf, Vintage Books, Abrams Books, The New York Times, The New Yorker, The Criterion Collection, and Nonesuch Records has been recognized by the AIGA, Art Directors Club, Print, Graphis, and American Illustration. Known for his book cover designs for authors like Haruki Murakami, Margaret Atwood, Jennifer Egan, and Vladimir Nabokov, his work is featured in the books By Its Cover: Modern American Book Cover Design, and Graphic: Inside the Sketchbooks of the World's Great Graphic Designers.
John has written about graphic design covering an array of topics from the history of Grove Press to contemporary skateboard graphics, and is the author of Sayonara Home Run! The Art of the Japanese Baseball Card. He has also been the editor of two bestselling design books: Pretty Much Everything by Aaron Draplin and Sunday Sketching by Christoph Niemann. John is an internationally-exhibited artist and published a book of his personal work John Gall Collages 2008-2018 in 2018. He has served on the board of AIGA/NY, as an adjunct professor at the School of Visual Arts, and is a frequent lecturer.
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- 14 lessons (1h 38m)
- 23 additional resources (5 files)
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- Audio: English
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- Level: Beginner
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Recommended software & tools for this course
Adobe InDesign
Adobe PhotoshopCategory
Areas
