Impactful Book Cover Design: An Art Director's Perspective
Project Evaluation
A course by John Gall , Designer and Creative Director
About the video: Project Evaluation
Overview
“In this lesson, you will learn about the background information that goes into the publication of a book and how that information can inform the design of the cover. ”
In this video lesson John Gall addresses the topic: Project Evaluation, which is part of the Domestika online course: Impactful Book Cover Design: An Art Director's Perspective. Learn how to design meaningful book covers that capture the attention of readers alongside an award-winning designer.
Partial transcription of the video
“ Project Evaluation As you've learned about cover series design, in this lesson, you will learn about the background information involved in the publication of a book and how that can inform the cover's design. How does this all start? Here are a few things that happen outside of a book's publication. An author writes a book, he sends it to an agent. An agent submits it to publishing houses. An editor from a publishing house buys the book. The book goes into production. editing, typesetting, sales meetings, marketing meetings, and the design of the book's cover, all happening at once. For ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Impactful Book Cover Design: An Art Director's Perspective
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Category
Design -
Software
Adobe InDesign, Adobe Photoshop -
Areas
Art Direction, Editorial Design, Graphic Design
John Gall
A course by John Gall
John Gall is a designer, artist, author, editor, and teacher. He is currently the creative director of Knopf Doubleday Publishing Group. His design and illustration work for Knopf, Vintage Books, Abrams Books, The New York Times, The New Yorker, The Criterion Collection, and Nonesuch Records has been recognized by the AIGA, Art Directors Club, Print, Graphis, and American Illustration. Known for his book cover designs for authors like Haruki Murakami, Margaret Atwood, Jennifer Egan, and Vladimir Nabokov, his work is featured in the books By Its Cover: Modern American Book Cover Design, and Graphic: Inside the Sketchbooks of the World's Great Graphic Designers.
John has written about graphic design covering an array of topics from the history of Grove Press to contemporary skateboard graphics, and is the author of Sayonara Home Run! The Art of the Japanese Baseball Card. He has also been the editor of two bestselling design books: Pretty Much Everything by Aaron Draplin and Sunday Sketching by Christoph Niemann. John is an internationally-exhibited artist and published a book of his personal work John Gall Collages 2008-2018 in 2018. He has served on the board of AIGA/NY, as an adjunct professor at the School of Visual Arts, and is a frequent lecturer.
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