Project Management for Creatives
Briefing and Asking the Right Questions
A course by Layla Boyd , Project Manager and Producer
About the video: Briefing and Asking the Right Questions
Overview
“Using the brief that you will find in "Additional Resources," I will take you through asking the questions needed to start the project. ”
In this video lesson Layla Boyd addresses the topic: Briefing and Asking the Right Questions, which is part of the Domestika online course: Project Management for Creatives . Learn the tools needed to effectively plan, execute, and deliver creative projects with confidence.
Partial transcription of the video
“Briefing and Asking the Right Questions In this lesson, we look at the brief, and how we go about asking the right questions. I've got a top line example of a brief I've been working on recently. The good thing about it is it can be fulfilled in many ways. I hope it feels relevant to you too. Reading through this brief initially, I have about a million questions. It's important to remember that absolutely there is no such thing as a stupid question. Well, there is, but not in this environment. If we read through this, we've got a well-known chocolate brand, Dreamier, who is launching a new ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Project Management for Creatives
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Marketing
Layla Boyd
A course by Layla Boyd
Project Manager and Producer Layla Boyd grew up in a creative family who were always running late, something which inspired her love of organization at a young age. After studying for a BA in illustration in Falmouth University, and starting her career in sales, she was able to turn that passion into a job she loves in project management.
Layla specializes in managing a variety of creative projects from TV adverts to billboard campaigns. She has worked for clients including Compare the Market, Head & Shoulders, Olay, and Mars.
- 100% positive reviews (36)
- 1,079 students
- 11 lessons (1h 3m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
