Best seller

The Art of Storytelling for Freelancers and Creators

A course by Sun Yi , Storyteller and Founder of Night Owls

Storyteller and Founder of Night Owls. New York, United States.
Joined February 2021

Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience

  • Best seller
  • 99% positive reviews (643)
  • 26053 students
  • Audio: English, English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience

A course by Sun Yi

Storytelling is an art form that paints pictures with words instead of paintbrushes. It’s what develops the hero’s journey of a brand, which makes it relatable and leaves a lasting impression on its audience. Sun Yi, founder of Night Owls, has helped companies and organizations like Spotify, the American Red Cross, and Seiko enhance their storytelling through copywriting and branding.

In this course, Sun helps you find your story, and develop it to resonate with your audience. Learn writing techniques that grab people’s attention from the first sentence and keep them reading until the end. Boost your brand or online presence with the art of storytelling.

Read more ↓

What will you learn in this online course?

19 lessons & 10 downloads

Everyone Has a Story to Tell
4 minutes, 8 seconds
Reverse Engineering the Story
8 minutes, 24 seconds
Finding Your Unwritten Story
8 minutes, 17 seconds
Story Structure
9 minutes, 4 seconds
Building Tension
8 minutes, 34 seconds
Writing Techniques
12 minutes, 7 seconds
  • 99% positive reviews (643)
  • 26053 students
  • 19 lessons (2h 10m)
  • 10 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop and write your hero’s journey, ready to be adapted for social media, your website, on stage, or on podcast interviews.

Projects by course students

Who is this online course for?

This course is for anyone who wants to learn compelling and relatable storytelling techniques. It is ideal for freelancers, teachers, coaches, entrepreneurs, and content creators.

Requirements and materials

No previous experience is necessary.

To take this course, all you need is access to a computer with internet, and the desire to get creative with your storytelling.


Reviews

26053 Students
643 Reviews
99% Positive ratings

Sun Yi

A course by Sun Yi

Teacher Plus
Storyteller and Founder of Night Owls

Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.

In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Finding Your Story

    • Everyone Has a Story to Tell
    • Reverse Engineering the Story
    • Finding Your Unwritten Story
    • Story Structure
  • U3

    Being Relatable

    • What Makes a Story Relatable
    • Show, Don't Tell
    • How to Avoid Cliché
    • Being Authentic and Vulnerable
    • Balancing Humility and Authority
  • U4

    Storytelling Techniques

    • Key to Great Storytelling
    • Building Tension
    • Writing Techniques
    • Point of the Story
  • U5

    Writing for Your Website

    • Why the Web Is Different
    • Writing Hooks
    • Testing Readability
    • Improve Storytelling
  • FP

    Final project

    • The Art of Storytelling for Freelancers and Creators

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
The Art of Storytelling for Freelancers and Creators. Marketing, Business, and Writing course by Sun Yi Best seller

The Art of Storytelling for Freelancers and Creators

A course by Sun Yi
Storyteller and Founder of Night Owls. New York, United States.
Joined February 2021
  • 99% positive reviews (643)
  • 26053 students