The Art of Storytelling for Freelancers and Creators
A course by Sun Yi , Storyteller and Founder of Night Owls
Develop your hero’s journey and learn to sell your ideas by exploring authentic storytelling techniques that resonate with your audience
Storytelling is an art form that paints pictures with words instead of paintbrushes. It’s what develops the hero’s journey of a brand, which makes it relatable and leaves a lasting impression on its audience. Sun Yi, founder of Night Owls, has helped companies and organizations like Spotify, the American Red Cross, and Seiko enhance their storytelling through copywriting and branding.
In this course, Sun helps you find your story, and develop it to resonate with your audience. Learn writing techniques that grab people’s attention from the first sentence and keep them reading until the end. Boost your brand or online presence with the art of storytelling.
What will you learn in this online course?
19 lessons & 10 downloads
- 99% positive reviews (755)
- 33,685 students
- 19 lessons (2h 10m)
- 10 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop and write your hero’s journey, ready to be adapted for social media, your website, on stage, or on podcast interviews.
Projects by course students
Who is this online course for?
This course is for anyone who wants to learn compelling and relatable storytelling techniques. It is ideal for freelancers, teachers, coaches, entrepreneurs, and content creators.
Requirements and materials
No previous experience is necessary.
To take this course, all you need is access to a computer with internet, and the desire to get creative with your storytelling.
Reviews
Sun Yi
A course by Sun Yi
Sun Yi is the founder of Night Owls, an award-winning digital agency based in New York City. After studying engineering at Binghamton University in 2001, Sun started working as a web designer and developer. Half a decade later, Sun became the lead web designer at the New York Film Academy, and subsequently studied filmmaking at the academy, which paved the way for the future of his career in storytelling.
In 2008, Sun became the COO and Creative Director at Wevio, and just two years later, started Night Owls. Through his agency, Sun has worked with Fortune 500 Companies brands such as Seiko, American Red Cross, Columbia University, Spotify, Swell Bottle, and more. At Night Owls, their aim is to develop the visual identity of a brand through storytelling. In 2020, Sun became part of the coveted Forbes Agency Council.
Content
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U1
Introduction
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About Me
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Influences
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U2
Finding Your Story
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Everyone Has a Story to Tell
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Reverse Engineering the Story
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Finding Your Unwritten Story
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Story Structure
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U3
Being Relatable
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What Makes a Story Relatable
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Show, Don't Tell
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How to Avoid Cliché
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Being Authentic and Vulnerable
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Balancing Humility and Authority
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U4
Storytelling Techniques
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Key to Great Storytelling
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Building Tension
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Writing Techniques
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Point of the Story
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U5
Writing for Your Website
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Why the Web Is Different
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Writing Hooks
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Testing Readability
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Improve Storytelling
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FP
Final project
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The Art of Storytelling for Freelancers and Creators
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for intermediate writers who want to deepen their storytelling and copywriting skills, though motivated beginners with some writing experience can also benefit.
You’ll learn how to craft engaging stories, apply frameworks like the hero’s journey, build emotional connections, simplify narratives, and use storytelling for branding, websites, and sales.
No specific background in marketing or professional writing is required, but some basic writing experience helps you get the most out of the course.
You’ll discover techniques to identify personal experiences, build emotional resonance, and structure brand narratives that connect with your audience’s desires and values.
Yes, the course covers applying storytelling techniques to website content, sales pitches, client proposals, and other commercial contexts.
You’ll study frameworks like the hero’s journey, three-act story structure, six-part narrative model, and techniques for hooks, conflict, and character transformation.
You’ll learn how to share vulnerable stories, identify emotionally significant events, and avoid clichés and humblebragging to create authentic, relatable narratives.
Great course!
After my first impression, this course feels very useful for creators who want to communicate their work with more clarity and intention. I appreciate its focus on storytelling not as shallow self-promotion, but as a way to organize one’s projects, voice, and relationship with an audience. It seems especially valuable for freelancers, independent creators, and people building a more coherent creative identity.
Excelente curso. La verdad la manera que explica el storytelling es fascinante.
gostei
El contenido es bueno , aunque buena parte es en ingles , bueno hay cosas que no entendi y el doblaje es malisimo