Final Art: Preparation of Files for Printing
What is the final art?
A course by Chack Robles , Final Artwork Designer and Director
Learn to adapt your designs for production in various printing formats
About the video: What is the final art?
Overview
“Creativity and art direction are a fundamental part of advertising; but the final art is to have the specialty so that ideas become reality, for more than 50 years. Part of that story will be seen below.”
In this video lesson Chack Robles addresses the topic: What is the final art?, which is part of the Domestika online course: Final Art: Preparation of Files for Printing. Learn to adapt your designs for production in various printing formats.
Partial transcription of the video
“Now that you know a little more about me and know who I am where I come from I want to explain to you what final art is, final art is knowledge. Technical knowledge that you need to know to prepare your file And send it to the other finalist art that is Manipulating the machine where printing is going to be done What you need and come out How you want it Who needs the knowledge of final art, those of us who study design Therefore we have it in school for those who study Marketing or advertising as such also has it The final art being a knowledge We all need it if you are a freelance designe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Final Art: Preparation of Files for Printing
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Design, Digital Illustration, Editorial Design, Editorial Illustration, Graphic Design, Traditional illustration
A course by Chack Robles
Although Chack began his studies at the faculty of architecture, in the end he trained as a graphic designer. It was while studying that he began working in the graphic arts industry as an assistant in a pre-press studio.
In the decades that he has been working in advertising, he has handled the final artwork in agencies such as McCann Erickson, Publicis, and Flock. He has also collaborated independently with brands such as Coca-Cola, Microsoft, and Jack Daniel's.
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- Level: Beginner
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