What is the final art?
A course by Chack Robles , Final Artwork Designer and Director
Learn to adapt your designs for production in various printing formats
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About the video: What is the final art?
“Creativity and art direction are a fundamental part of advertising; but the final art is to have the specialty so that ideas become reality, for more than 50 years. Part of that story will be seen below.”
In this video lesson Chack Robles addresses the topic: What is the final art?, which is part of the Domestika online course: Final Art: Preparation of Files for Printing. Learn to adapt your designs for production in various printing formats.
Partial transcription of the video
“Now that you know a little more about me and they know who I am from where I come from I want to explain to you that it is the final art final art is knowledge Technical knowledge that you have to know for prepare your file and send it to the other art finalist who is Manipulating the machine where he is going to print What you need and leave As you want it Who needs the knowledge of final art who study design We have it therefore in the school who study Marketing or advertising as such also have The final art to be a knowledge We need it all if is a freelance designer You're an illustrator...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Final Art: Preparation of Files for Printing
SoftwareAdobe Illustrator, Adobe Photoshop
AreasDesign, Digital Illustration, Editorial Design, Editorial Illustration, Graphic Design, Illustration
Although Chack began his studies at the faculty of architecture, in the end he trained as a graphic designer. It was while studying that he began working in the graphic arts industry as an assistant in a pre-press studio.
In the decades that he has been working in advertising, he has handled the final artwork in agencies such as McCann Erickson, Publicis, and Flock. He has also collaborated independently with brands such as Coca-Cola, Microsoft, and Jack Daniel's.