Learn to adapt your designs for production in various printing formats
Chack Robles - graphic designer specialized in final art direction and printing - has been working in print advertising for nearly three decades in agencies such as McCann Erickson, Publicis or Flock; He has also collaborated independently with brands such as Coca-Cola, Microsoft and Jack Daniel's. His job is to help designers, illustrators and major brands to exceed their expectations once printed.
In this course, Chack will teach you to master the final art. Knowing the basic rules and principles of printing you will get perfect results in all your printed projects.
What's included in this course?
You will start learning what the final art is, who needs it and what it is for. You will analyze some samples and Chack will tell you how the results were obtained in each case.
You will know in detail everything you need to consider before sending your file to print and Chack will tell you about the color profiles in Illustrator and Photoshop, the resolution and the output formats.
Once your project is ready for printing, you will analyze the color tests, the dummy and you will make the necessary verifications of your final work.
Later, you will know the three most used printing methods today: digital offset, conventional offset and plotter. Chack will give you tips that will help you choose the most suitable medium for each project.
It will also show you the reaction of the same design when printed on different types of paper and you will experiment with designs in RGB that you will later turn into CYMK for printing.
You will learn to work with four colors and with special inks.
To finish, Chack will explain what specifications you should send to the printer so that your designs have the results you expect once printed.
What is this course project about?
From a single art, with Illustration, photography and text, you will adapt and give output to three types of printing: digital offset, traditional offset and plotter.
Who is it for?
To designers, illustrators and anyone related to graphic arts and advertising interested in mastering something as important as the final art.
You must have basic knowledge of design, Photoshop and Illustrator. With regard to materials, you will only need a computer, although it is also advisable to have an account and a Pantone guide.
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Although he began his studies at the faculty of architecture, he ended up training as a graphic designer. And it was during his studies that he started working in the graphic arts industry as an assistant in a pre-press studio.
In more than 25 years working in advertising, he has directed the final art area in agencies such as McCann Erickson, Publicis and Flock. He has also collaborated, independently, with brands such as Coca-Cola, Microsoft and Jack Daniel's, among others.