Creating an Etsy Store from Scratch

Creating an Etsy shop from scratch

“We reached the end of the road! During the course I have created a store from scratch to market my products and we have followed the step by step of creating your own store. Next, we are going to review the key phases of the project. When you share it, it would be great if you showed me an image of each phase and added a brief explanation about what you have done in each one. idea The first step is creating your product idea, that is, what you are going to offer and display in your Etsy shop. In my case, I sell various items such as T-shirts, trays or cushions. They are varied articles, but they have a coherence, since the base of all of them are my illustrations and photographs.

Name of your store The name of my store is Depeapa, which means "from beginning to end", since I carry out all the phases of the artisanal process of my designs. In your case, brainstorm to find the name of your store. Follow the tips we saw in the "Creating your Etsy shop name" lesson. photography Afterwards, we have to photograph the products to enhance their appeal. Start by preparing all the elements to be photographed, choose your backgrounds and props and control the light and the point of view. Try taking product photos with and without props, detail, try different angles… There are many possibilities! upload After uploading images and videos, the next step to upload the product is to work on SEO. As we saw in Unit 2, remember to add keywords in titles, tags, and descriptions. Price Taking into account the Etsy fees, I have set the price and shipping costs for my products. In Unit 3 I gave you several tips to help you in this process, go over it and define these parameters for your store and products. Shop customization The home page of the store is like our showcase, we have to customize it so that it is attractive and attractive to potential buyers. Remember to create the elements that we saw in Unit 3: the banner, the logo, the welcome message of the store, the presentation section, etc. Etsy Resources Once you have your store configured and finished, make the most of all the resources that this platform offers you: advertising campaigns with Etsy Ads, creation of discount coupons, analyze your statistics ... Explore all the options that these resources offer you ! Now share your final project with all of us by clicking on "Create your project". Remember to share in the forum both the final result of your store and the steps that have led you to it. I can't wait to see how it turned out for you! I also want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. It is sure to be very enriching for everyone! See you on the forum!”

Partial transcription of the video

“Final project In this lesson we will review the final project. I have created a store from scratch for my trays. Now is your turn. Unleash your imagination, create your store and sell your products. Remember the importance of having a good product idea and a good name for your store. Then start taking good photos to enhance your products. When you upload your first product, remember to use keywords in your titles, tags and descriptions. It is important to correctly calculate the price of your products. Customize your store to be eye-catching and attractive to buyers. Finally, use all the re...”

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Course summary for: Creating an Etsy Store from Scratch

• Level: Beginner
• 98% positive reviews (375)
• 11946 students
• 4 units
• 12 lessons (2h 1m)
• 3 downloads

• Category

  Marketing & Business

• Areas

  Business, Design Management, Digital Marketing, E-commerce, Marketing, Portfolio Development