Creating an Etsy Store from Scratch

A course by Depeapa
Designer and Illustrator . Granada, Spain.
Joined November 2008
, Designer and Illustrator

Learn how to optimize your visibility and understand the meaning behind each metric to sell your artisanal products around the world

  • Spanish with subtitles in English
  • 98% positive reviews (190)
  • 3818 students

Learn how to optimize your visibility and understand the meaning behind each metric to sell your artisanal products around the world



Spanish with subtitles in English
  • 98% positive reviews (190)
  • 3818 students
  • 12 lessons (2h 1m)
  • 23 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Etsy Payments isn't available worldwide. We recommend checking its availability in your country of residence.

Want to take the leap and launch your own online store? Learn how to do exactly that on Etsy with the help of Verónica de Arriba, creator of the brand Depeapa, an online store where she sells her own artisanal accessories and decorative items. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine, and Kireei, as well as in books like Freestyle - Illustrating Urban Fashion, Koala, and The New Artisans.

In this course, Verónica teaches you how to create your own online store on Etsy. Look at how to identify a solid product idea and make it profitable. Learn how to elevate the quality of your photographs then move on to creating and setting up your store on Etsy. Discover how to optimize its positioning and online visibility by monitoring its performance. Finally, find out how to connect with customers, send your products, and grow your store over time.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What do I need to know before selling online?
  • U3
    U3. Get started: how to create your Etsy shop
  • U4
    U4. Advertising and promotions
  • FP
    FP Final project
View details

Start off by meeting Verónica de Arriba, the creator of Depeapa. She tells you all about her professional background and how she created her brand, then her own store on Etsy. She also shares some of her artistic influences and gives you a brief outline of the course.

Have a look at what Etsy is and what makes it different from other marketplaces, then consider some key aspects before starting to sell online. Learn how to create your own brand, from the name to the first product idea, as well as how to make it profitable and stand out through your choice of photographs.

Next, discover and implement the necessary steps for the development of your online store on Etsy. Verónica teaches you how to calculate the perfect price of your products, customize the appearance of the store, and manage the administration panel.

Now it's time to prepare and activate the advertising campaign with Etsy ads, create a discount coupon, and decide which ads to promote. Verónica explains how to read statistics to stay up to speed on the traffic and performance of your store, as well as how to improve SEO in order to reach the right customers.

With all this knowledge, create and launch your own online store in a successful, efficient, and profitable way, reaching your precise target audience according to the product you offer. Ready to start selling?

What is this course's project?

Create and launch your own online store on Etsy.

Projects by course students

Who is this online course for?

Anyone who wants to create their first online store on Etsy.

Requirements and materials

You don't need any prior knowledge to take this course, since you learn everything from scratch. All you need is a computer with internet access.

Etsy Payments isn't available worldwide. We recommend checking its availability in your country of residence.


Reviews

3818 Students
190 Reviews
98% Positive ratings
  • More reviews

Depeapa

A course by Depeapa

Teacher Plus
Designer and Illustrator

Verónica de Arriba is an illustrator, designer, and creator of the brand Depeapa, founded in 2008. Her work revolves around her illustrations, which she transfers to all kinds of products, from decorative objects such as prints, trays, cushions, mobiles, tea towels, and accessories, to tote bags, backpacks, T-shirts, sweatshirts, brooches, and necklaces.

She sells her collections in stores all over the world and on her own online store. Her designs have appeared in magazines like Harper's Bazaar, Elle Decor, Frankie magazine, and Kireei, as well as books such as Freestyle - Illustrating Urban Fashion, Koala, and The New Artisans.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    What do I need to know before selling online?

    • From idea to product
    • Creating your Etsy shop name
    • How to photograph your products
    • Uploading the first product
  • U3

    Get started: how to create your Etsy shop

    • How to price your products: Etsy subscription plans and fees
    • Customizing the look of your store
    • Administration panel
  • U4

    Advertising and promotions

    • Advertising campaign with Etsy Ads
    • How to create offers and discount coupons
    • Etsy statistics
  • FP

    Final project

    • Creating an Etsy shop from scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Creating an Etsy Store from Scratch. Marketing, and Business course by Depeapa

Creating an Etsy Store from Scratch

A course by Depeapa
Designer and Illustrator . Granada, Spain.
Joined November 2008
  • 98% positive reviews (190)
  • 3818 students