Hands-On Design: Reinvent Your Creative Process
How Do We Do What We Do? The Archetypical Design Process
A course by Jan Wilker , Graphic Designer and Creative Director
About the video: How Do We Do What We Do? The Archetypical Design Process
Overview
“Here I will talk about the archetypal reason-based design process, the process that we are taught at all in design school or that we automatically mimic.”
In this video lesson Jan Wilker addresses the topic: How Do We Do What We Do? The Archetypical Design Process, which is part of the Domestika online course: Hands-On Design: Reinvent Your Creative Process. Reframe your design process by exploring playful experimentation that caters to your project’s specific needs.
Partial transcription of the video
“How Do We Do What You Do? The Archetypical Design Process In this lesson, we will talk about how do we do what we do. All of us, in one way or another, do it the following way. We start with research, we continue with ideation, then we move into verification, and end with execution. This is a very logic-based process. It starts with research, and research means a systematic accumulation of information. Ideation means coming up with ideas. Ideation: Coming up With the Ideas Verification means I verify my ideas that came from the ideation process against what I found out in research. And in t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Hands-On Design: Reinvent Your Creative Process
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Category
Design -
Areas
Creativity, Design, Design Management

Jan Wilker
A course by Jan Wilker
Jan Wilker is a graphic designer and creative director from Ulm, Germany. After completing a Master’s in Fine Arts at the State Academy of Art and Design in Stuttgart, he moved to New York City to start his own studio, karlssonwilker. Alongside his partner Hjalti Karlsson, the studio provides full creative services from branding, signage, environmental design, strategy and ideation, and more.
karlssowilker has worked with a wide range of clients, which include Bloomberg, Capitol Records, Nintendo, Puma, Samsung, TIME Magazine, the Museum of Modern Art, the Guggenheim Foundation, among others. They’ve also been featured in a number of publications like Communication Design, Grafik, Creative Review, and more.
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- 13 lessons (1h 45m)
- 16 additional resources (9 files)
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- Audio: English
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- Level: Beginner
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