Branded Content and Content Curation for your Personal Brand
A course by Carla González & Eva Morell , Storyteller and Content Curator
Joined November 2017
Learn to position yourself on the internet through a content strategy
Joined November 2017
Carla González -storyteller specialized in branded content, who has worked with brands such as San Miguel or IKEA and in the course Copywriting: define the tone of your personal brand taught you how to take the first steps in the creation of your personal tone- and Eva Morell -content curator responsible for the editorial strategy of Flipboard in Spain- they will teach you how to manage your personal brand in social networks to position and strengthen your work.
By leveraging branded content and content curation, you will learn to take full advantage of everything that inspires you to build a solid and unique digital identity that makes you stand out as a professional.
What will you learn in this online course?
19 lessons & 25 downloads
- 8,465 students
- 19 lessons (2h 48m)
- 25 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
What is this course's project?
At the end of the course you will have the necessary tools to create your own content strategy for your personal brand that you can apply in social networks.
Taking as reference the exercise of management of the personal brand of a designer that Eva and Carla propose, you will have learned to select the best contents for each platform and combine them following an editorial strategy previously marked by you (calendar, dates, types of content. ..).
Projects by course students
Who is this online course for?
Designers, illustrators, animators, architects, copywriters ... any professional who wants to boost their work and is looking for a way to position their personal brand on the internet.
Requirements and materials
No previous knowledge is necessary beyond knowing how to use a computer and social networks at the user level. As materials you only need a computer with internet connection, the things you like and your best work.
Carla González & Eva Morell
A course by Carla González & Eva Morell
Carla González is a creative writer and a storytelling magician. During his professional career he has collaborated with different clients such as Moritz, IKEA, BMW, Vueling, Women's Secret and Casio, among others. He has worked at BtoB, where he specialized in Branded content and currently does it in PlayGround and as a freelancer. His thing is to tell stories, and everything that has to do with the lyrics.
Eva Morell wanted to be a music critic and ended up working in art direction for a decade. Tired of the briefings and the agencies, in 2014 she decided to give a twist to her life and return to her beginnings as a journalist, that's when she started working as a Content Curator and Strategist for Flipboard in Spain.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Branded Content
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Where do you get the Branded Content from?
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Branded Content: step by step
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U3
Content Creation
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The case of San Miguel I
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The case of San Miguel II
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Other cases of Branded Content I
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Other cases of Branded Content II
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And in other networks ... what?
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U4
Content Curation
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What does Content Curation mean and why is it so important?
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Flipboard, content for user and brand
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Other creative cases of Content Curation
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Phases for the Content Curator. How to choose the content
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U5
The strategy
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Content Curation + Content Creation = your "digital brand"
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Where and what I publish
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The case of 'The Corpse of Ana Fritz'
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After the publication: do's and don'ts
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U6
The exercise
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The briefing
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Branded Content applied to a personal brand of a designer
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FP
Final project
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Branded content and content curation for your personal brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.