Best sellers

Branded Content and Content Curation for your Personal Brand

A course by Carla González & Eva Morell
Storyteller and Content Curator. Barcelona, Spain.
On Domestika since 11/10/2017
, Storyteller and Content Curator

Learn to position yourself on the internet through a content strategy

  • 94% Positive reviews (288)
  • 5662 students
  • Spanish with subtitles

Learn to position yourself on the internet through a content strategy


  • Spanish with subtitles
  • 94% Positive reviews (288)
  • 5662 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 19 Lessons (2h 48m)
  • Available from the app
  • Spanish / English / Portuguese
  • Unlimited access forever

Carla González -storyteller specialized in branded content, who has worked with brands such as San Miguel or IKEA and in the course Copywriting: define the tone of your personal brand taught you how to take the first steps in the creation of your personal tone- and Eva Morell -content curator responsible for the editorial strategy of Flipboard in Spain- they will teach you how to manage your personal brand in social networks to position and strengthen your work.

By leveraging branded content and content curation, you will learn to take full advantage of everything that inspires you to build a solid and unique digital identity that makes you stand out as a professional.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Branded Content
  • U3
    U3. Content Creation
  • U4
    U4. Content Curation
  • U5
    U5. The strategy
  • U6
    U6. The exercise
  • FP
    FP Final project
See detail

You will start discovering what branded content is and how this strategy was born. You will know what its advantages are, what formats are the ideals and the best way to create good content.

Carla will explain the branded content from the perspective of a real case, that of the San Miguel beer brand and will tell you about other success stories. Each social network is a world and will tell you how to create content taking into account the particularities of each one of them.

Eva will explain what content curation is, its origin and its importance within the current information landscape. From different examples, it will show you the different phases and tools necessary to manage your content strategy.

Then you will learn to unify both disciplines and how this can help you to position your personal brand through social networks.

You will analyze the case of the movie The Corpse of Ana Fritz and you will discover what you must do and the mistakes you should not make (and how to solve them) when putting your personal strategy into action.

What is this course's project?

At the end of the course you will have the necessary tools to create your own content strategy for your personal brand that you can apply in social networks.

Taking as reference the exercise of management of the personal brand of a designer that Eva and Carla propose, you will have learned to select the best contents for each platform and combine them following an editorial strategy previously marked by you (calendar, dates, types of content. ..).

Course student projects

Who is it for?

Designers, illustrators, animators, architects, copywriters ... any professional who wants to boost their work and is looking for a way to position their personal brand on the internet.

What you need

No previous knowledge is necessary beyond knowing how to use a computer and social networks at the user level. As materials you only need a computer with internet connection, the things you like and your best work.


Reviews

5662 Students
288 Reviews
94% Positive ratings

Carla González & Eva Morell

TeacherPro
Storyteller and Content Curator

Carla González is a creative writer and a storytelling magician. During his professional career he has collaborated with different clients such as Moritz, IKEA, BMW, Vueling, Women's Secret and Casio, among others. He has worked at BtoB, where he specialized in Branded content and currently does it in PlayGround and as a freelancer. His thing is to tell stories, and everything that has to do with the lyrics.

Eva Morell wanted to be a music critic and ended up working in art direction for a decade. Tired of the briefings and the agencies, in 2014 she decided to give a twist to her life and return to her beginnings as a journalist, that's when she started working as a Content Curator and Strategist for Flipboard in Spain.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Branded Content

    • Where do you get the Branded Content from?
    • Branded Content: step by step
  • U3

    Content Creation

    • The case of San Miguel I
    • The case of San Miguel II
    • Other cases of Branded Content I
    • Other cases of Branded Content II
    • And in other networks ... what?
  • U4

    Content Curation

    • What does Content Curation mean and why is it so important?
    • Flipboard, content for user and brand
    • Other creative cases of Content Curation
    • Phases for the Content Curator. How to choose the content
  • U5

    The strategy

    • Content Curation + Content Creation = your "digital brand"
    • Where and what I publish
    • The case of 'The Corpse of Ana Fritz'
    • After the publication: do's and don'ts
  • U6

    The exercise

    • The briefing
    • Branded Content applied to a personal brand of a designer
  • FP

    Final project

    • Branded content and content curation for your personal brand

This is what Domestika courses are like

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    Enjoy learning from home without a set schedule. You set your own timetable.

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    Learn valuable methods and techniques explained by top experts in the creative sector.

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  • Front row seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

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    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative community

    More than 1M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally developed courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Branded Content and Content Curation for your Personal Brand. A Marketing, and Business course by Carla González & Eva Morell Best sellers

Branded Content and Content Curation for your Personal Brand

A course by Carla González & Eva Morell
Storyteller and Content Curator. Barcelona, Spain.
On Domestika since 11/10/2017
  • 94% Positive reviews (288)
  • 5662 students