Microtypography: Basics of Typographical Composition

Definition of objectives and content analysis

A course by David Kimura , Editorial Designer and Typographer

99% positive reviews (249)

4,582 students

Audio: Spanish

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About the video: Definition of objectives and content analysis

Overview

“I will tell you about the importance of having clear objectives, the nature of the contents and the physical characteristics of the piece to be designed in order to make the right design decisions. In addition, I will explain the requirements of our project and the physical and production characteristics that must be borne in mind. ”

In this video lesson David Kimura addresses the topic: Definition of objectives and content analysis, which is part of the Domestika online course: Microtypography: Basics of Typographical Composition. Learn the basic principles of editorial design.

Partial transcription of the video

“Well let's start straight, with the course topics. The first thing I would like to talk to you about, is that what I always ask, or what is the essential information to start working on design. Design is not just starting to make beautiful things just because. Otherwise, why do we have to get there? and meet certain objectives. For an editorial project, There are several pieces of information that are crucial. For example, we must know: 1. What the book, or publication, is about. If it is a specific person; We must investigate who that person is. If it is a general topic, The editor and the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Microtypography: Basics of Typographical Composition

Level: Beginner
99% positive reviews (249)
4582 students
4 units
18 lessons (2h 19m)
4 downloads

Category
Calligraphy & Typography
Software
Adobe InDesign
Areas
Design, Editorial Design, Graphic Design, Typography

David Kimura

A course by David Kimura

Teacher Plus

Editorial Designer and Typographer

David Kimura holds a degree in graphic design from the Universidad Iberoamericana and a master's in visual communication from the FHNW Academy of Art and Design.

He is the founding partner of two studios: Kimera and Bésame Mucho. Since 2005, he has been working with Gabriela Varela, specializing in typography and book design for publishers in Mexico and Europe. His work has received multiple national and international awards and has been published in different countries.

He also shares his knowledge by speaking at conferences, classes, and workshops at various institutions across Mexico and abroad.