Introduction Ephemeral Space Design
Storytelling in an Ephemeral Project
A course by Luca Hugo Brucculeri , Ephemeral Designer
About the video: Storytelling in an Ephemeral Project
Overview
“Now I'm going to reveal to you one of the secrets of my design methodology: storytelling. Storytelling is the art of creating stories to generate narrative, emotions and content to our project to make it stand out.”
In this video lesson Luca Hugo Brucculeri addresses the topic: Storytelling in an Ephemeral Project, which is part of the Domestika online course: Introduction Ephemeral Space Design . Discover the creative process to design a fascinating ephemeral space step-by-step, from the set design to its showcase .
Partial transcription of the video
“Storytelling in an ephemeral project In this lesson we will talk about "storytelling" in an ephemeral project, as it is a key tool to create emotional connections and thus awaken and generate unforgettable experiences in the user. Ephemeral installations are most of the time done to present, to communicate a product or objects and at the same time, to publicize and position a brand. But you can also create an ephemeral installation for a birthday, for a wedding, for a company event ... For any occasion in which you want to intervene in a space and leave everyone speechless. The "storytellin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction Ephemeral Space Design
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Category
Architecture & Spaces -
Areas
Retail Design, Spatial Design
Luca Hugo Brucculeri
A course by Luca Hugo Brucculeri
Ephemeral designer Luca Hugo Brucculeri dedicates himself to the creation of temporary spaces, from window displays to stage design and immersive experiences. The stunning yet fleeting nature of his work is what most stands out.
He has worked with brands like Hermès, Seiko, and Rabat bringing his pieces to some of the most emblematic streets of Milan, Madrid, and Barcelona. In 2015 he was nominated for the "Compasso d’Oro", the oldest and most world-renowned Italian design award.
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- 16 lessons (2h 57m)
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- Audio: Spanish
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- Level: Beginner
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