Packaging Design: Experience of Unboxing Products Sent by Post

Overview

“In the first unit you have searched for 3 conceptual paths for your brand. Once chosen the most interesting, all your designs must breathe that personality. We have chosen the third way and we have made sure that it is different from what is being done in the market. For this, we have studied different brands of the competition. The market study gives us many clues about how we want our brand to be. This, together with the chosen conceptual path, gives us many tools to design our logo. We have designed 3 options to present them to our clients. Our customers have chosen an option and we have prepared the Brandbook of the brand. What colors to use, fonts, ... The bible of our brand! ”

In this video lesson Tatabi Studio addresses the topic: The brand and its personality, which is part of the Domestika online course: Packaging Design: Experience of Unboxing Products Sent by Post. Develop durable, eye-catching packaging for your products.

Partial transcription of the video

“Now that we have a broad understanding of all the materials and finishes involved. let's delve into more specific details. In this instance. we will elaborate on the creative process of a brand from among the latest projects we've completed. We express our gratitude to the clients for permitting us to reveal for letting us share this creative journey. This brand specializes in men's fashion. offering unique styles In this scenario. the clients had a clear vision of the path they wanted to pursue. yet they were uncertain about how to refine it. Therefore. we significantly assisted them in de...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Packaging Design: Experience of Unboxing Products Sent by Post

• Level: Beginner
• 98% positive reviews (672)
• 15283 students
• 4 units
• 16 lessons (3h 40m)
• 16 downloads

• Category

  Design

• Software

  Adobe InDesign

• Areas

  Graphic Design, Packaging, Product Design