Packaging Design: Experience of Unboxing Products Sent by Post
A course by Tatabi StudioA Design Studio Specializing in Branding and Packaging
A course by Tatabi Studio, A Design Studio Specializing in Branding and Packaging
Develop durable, eye-catching packaging for your products
Looking to turn the process of opening a box into a memorable experience for your clients? Creativity and marketing agency Tatabi Studio is ready to show you how your own unique packaging can help you do just that.
From selecting materials to printing out the final design, follow along as they discuss the entire process of creating packaging that is equally as exciting as the products inside.
This course is the perfect complement to Visual Handmade Identity, Tatabi Studio's previous Domestika course which delves into handmade stationery and packaging for your brand.
What will you learn in this online course?
16 lessons & 23 downloads
6 things that you can not forget when you start
4 minutes, 30 seconds
Marching packages! one
19 minutes, 14 seconds
Marching packages! two
18 minutes, 0 seconds
We're going shopping
7 minutes, 35 seconds
Special shipments a little more complicated
10 minutes, 17 seconds
Starting with the basics
15 minutes, 17 seconds
What's included in this course?
Get started by meeting Elena Sancho, creative director of Tatabi Studio, as she explains the studio's history, the type of projects they work on, and some of her main references.
Next, graphic designers Lidia and María outline Tatabi's creative process before helping you search for inspiration and prepare three different proposals for a client.
Now review the six questions you should answer before deciding on the type of experience you want for your clients. After that, join graphic designers Elena and Fau to unbox ten items purchased online and analyze the packaging and contents.
Later, fellow graphic designer Nere offers an overview of different materials you can use to define your project and Teresa—an industrial designer—offers expert advice for sending special products like food and fragile items. Lidia then shows you a few extra details that can add a creative touch to your shipments.
Then it’s time to dive into InDesign with María and learn to make your own packaging and an accompanying brochure. To wrap up the course, Elena presents the step-by-step process for making the final artwork. Once you have your printed materials, put all your packaging elements together and prepare your product for shipping.
Recommended software & tools for this course
What is this course's project?
Design packaging that is true to a brand’s values and create a memorable unboxing experience for the customer who receives it.
Projects by course students
Who is this online course for?
Creative professionals interested in developing their own consistent process for selling and shipping their products and designers looking for a unique way to design packaging.
Requirements and materials
No previous knowledge is required to take this course.
In terms of materials, you need a computer with an Internet connection and InDesign or similar design software.
The materials needed for final packaging may vary depending on your individual design.
Reviews
- 2 months ago
Genial, estoy aprendiendo mucho!
- 9 months ago
Me resultó interesante para conocer más sobre packaging y la experiencia de unboxing desde el lado del usuario.
- 10 months ago
dubbing is a bit off but I like the course
- alprntkgzzPLUS10 months ago
Despite the technical dubbing and subtitle issues, I found the course very useful. The content was quite sufficient and fluent. Thank you to the team for their contributions.
- 10 months ago
Excelente curso para conocer cómo realizar un buen packaging. Me está encantando!
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
Content
- U1
Introduction
- Welcome to Tatabi
- Influences
- U2
The packaging of online stores
- 6 things that you can not forget when you start
- Marching packages! one
- Marching packages! two
- We're going shopping
- Special shipments a little more complicated
- U3
Give your package a creative touch
- Starting with the basics
- Ending with Glamor 1
- Ending with Glamor 2
- U4
Hands-on: designing the packaging for a fashion brand
- The brand and its personality
- Creating an Unboxing experience for the brand
- It's time to design
- Art Finishing 1
- Art Finishing 2
- Touching our designs
- FP
Final project
- Packaging design: unboxing experience of products sent by mail
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create creative packaging that reflects brand identity, choose the right materials, design memorable unboxing experiences, and optimize ecommerce shipping—including regulations and logistics.
Yes, this course is designed for those with some background in graphic design or branding who want to deepen their knowledge of packaging, brand experience, and ecommerce processes.
Basic graphic design skills and familiarity with design software are recommended. You don’t need to be an expert, but prior experience with creative projects is helpful.
You’ll need a computer with graphic design software (like Adobe Illustrator or Photoshop), internet access, accounts on visual platforms (like Pinterest), and basic materials to prototype physical packaging.
You’ll develop skills to conceptualize, design, and produce custom packaging, apply sustainability and budget considerations, and create unboxing experiences that strengthen brand perception.
Yes, the course covers how to select eco-friendly materials and incorporate them into functional, attractive packaging solutions tailored to client budgets and needs.
The course includes strategies specifically for ecommerce packaging and branding, optimizing shipments, personalization, and presentation to enhance the online customer experience.