Logotype Design for Brand Identity
My Creative Brief
A course by Steve Wolf, Graphic Designer
About the video: My Creative Brief
Overview
“First, I’ll be describing the project brief for the logotype I’ll be designing. Make sure you ask the client the right questions will help ensure that the design aligns with the brand and its intended audience. ”
In this video lesson Steve Wolf addresses the topic: My Creative Brief , which is part of the Domestika online course: Logotype Design for Brand Identity. Learn how to create a timeless logotype for a brand or product by exploring typography and logo design.
Partial transcription of the video
“In this lesson, I'll be describing the project brief for the logotype that I'll be designing. Making sure that we ask the client the right questions will help ensure that the design aligns with the brand and its intended audience. The brief is the place where all the information is gathered from our meetings with the clients and also what their goals and objectives are for the project. This is a document that we'll continuously reference as we go through our design process. Now, let's get into my creative brief. For this assignment, I will be creating a fictitious logotype for a new coffee ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Logotype Design for Brand Identity
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design, Typography, Typography Design
Steve Wolf
A course by Steve Wolf
Steve Wolf is a graphic designer and founder of Steve Wolf Studios based in Austin, Texas. The studio’s aim is to create timeless and meaningful branding designs that connect with their clients’ audience. Their clients include global brands, small businesses, restaurants, tech companies, and even a professional soccer team.
Steve Wolf Studios focuses on developing brand identity, packaging, illustration and prints. They have held workshops at the University of Texas at Austin and Texas A&M; and have also been guest speakers at SXSW Lettering and Lattes. Steve’s work has been featured in publications like Voyage Dallas, Mâché, and DesignWoop.
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