Logotype Design for Brand Identity

A course by Steve Wolf
Graphic Designer. Kearney, United States.
Joined April 2020
, Graphic Designer

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design

  • 100% Positive reviews (2)
  • 289 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian
Logotype Design for Brand Identity

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design

  • 100% Positive reviews (2)
  • 289 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 12 Lessons (1h 48m)
  • Available from the app
  • English, Spanish, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

A brand’s visual identity begins with its logo, and it’s usually the first impression a potential customer has with a brand. Graphic designer Steve Wolf is dedicated to creating meaningful logotypes for brands and businesses that communicate with their audience.

In this course, explore the creative process behind creating successful logos. Get a walkthrough of the principles of typography, the digital tools needed to make a visually striking logo, and the best ways to reach potential clients.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation and Tips to Know before You Start Designing
  • U3
    U3. The Process of Executing a Custom Logotype
  • U4
    U4. Presenting Your Logotype to a Client
  • FP
    FP Final Project
View details

Begin by meeting Steve Wolf, graphic designer and your teacher for this course. Hear about his creative background and how he founded Steve Wolf Designs alongside his wife, Danielle. He also shares some of the influences that have inspired his work.

Discover what makes a logotype design successful by learning the principles of logo design. Get an overview of the basic concepts and anatomy of typography design. See how to add meaning to your logotype to match a brand’s visual identity. Steve then shares with you which letters are best to customize according to their composition.

Learn how to analyze a brief and what to take into consideration when drafting your design. Get inspired by sketching out various ideas on paper and hear Steve’s tips on overcoming creative blocks. Then, see how to scan your sketches and import them to Adobe Illustrator. Get familiar with the different digital tools to finalize your design and bring it to life!

Explore how to evaluate your work and fine-tune it. Steve shares with you all his tips and tricks on the best way to present your work to clients using InDesign. Wrap up the course by seeing the best practices when sharing your work on social media and adding your work to your portfolio.

What is this course's project?

Create your own custom logotype for a brand or company.

Who is it for?

This course is great for graphic designers that want to learn how to create visual identities for brands, or for anyone who wants to create their own logo for a personal brand.

What you need

Previous experience using Illustrator and InDesign is recommended.

To take this course, you need access to a computer with Illustrator and InDesign, and some sketching material like a pencil and paper.


289 Students
2 Reviews
100% Positive ratings

Steve Wolf

A course by Steve Wolf

Graphic Designer

Steve Wolf is a graphic designer and founder of Steve Wolf Studios based in Austin, Texas. The studio’s aim is to create timeless and meaningful branding designs that connect with their clients’ audience. Their clients include global brands, small businesses, restaurants, tech companies, and even a professional soccer team.

Steve Wolf Studios focuses on developing brand identity, packaging, illustration and prints. They have held workshops at the University of Texas at Austin and Texas A&M; and have also been guest speakers at SXSW Lettering and Lattes. Steve’s work has been featured in publications like Voyage Dallas, Mâché, and DesignWoop.


  • U1


    • About Me
    • Influences
  • U2

    Preparation and Tips to Know before You Start Designing

    • Principles of a Good Logo Design
    • The Basic Concepts and Anatomy of Typography Design
    • Add Meaning into Your Logotype and Make It Relevant to Your Client’s Industry
    • Knowing Which Letters to Customize for Your Logotype
  • U3

    The Process of Executing a Custom Logotype

    • My Creative Brief
    • Getting Inspired and Sketching Your Ideas Out
    • Executing Your Final Logotype Designs
  • U4

    Presenting Your Logotype to a Client

    • How to Evaluate Your Work and Make Small Adjustments to Refine
    • Best Ways to Present Your Logotype Work to Clients
    • How to Share Your Work on Social Media and Design Portfolio Sites
  • FP

    Final Project

    • Logotype Design for Brand Identity

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Logotype Design for Brand Identity. A Design course by Steve Wolf

Logotype Design for Brand Identity

A course by Steve Wolf
Graphic Designer. Kearney, United States.
Joined April 2020
  • 100% Positive reviews (2)
  • 289 students