Logotype Design for Brand Identity

A course by Steve Wolf
Graphic Designer. Kearney, United States.
Joined April 2020
, Graphic Designer

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design

  • 97% positive reviews (116)
  • 2336 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design



  • 97% positive reviews (116)
  • 2336 students
  • 12 lessons (1h 48m)
  • 16 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

A brand’s visual identity begins with its logo, and it’s usually the first impression a potential customer has with a brand. Graphic designer Steve Wolf is dedicated to creating meaningful logotypes for brands and businesses that communicate with their audience.

In this course, explore the creative process behind creating successful logos. Get a walkthrough of the principles of typography, the digital tools needed to make a visually striking logo, and the best ways to reach potential clients.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation and Tips to Know before You Start Designing
  • U3
    U3. The Process of Executing a Custom Logotype
  • U4
    U4. Presenting Your Logotype to a Client
  • FP
    FP Final project
View details

Begin by meeting Steve Wolf, graphic designer and your teacher for this course. Hear about his creative background and how he founded Steve Wolf Designs alongside his wife, Danielle. He also shares some of the influences that have inspired his work.

Discover what makes a logotype design successful by learning the principles of logo design. Get an overview of the basic concepts and anatomy of typography design. See how to add meaning to your logotype to match a brand’s visual identity. Steve then shares with you which letters are best to customize according to their composition.

Learn how to analyze a brief and what to take into consideration when drafting your design. Get inspired by sketching out various ideas on paper and hear Steve’s tips on overcoming creative blocks. Then, see how to scan your sketches and import them to Adobe Illustrator. Get familiar with the different digital tools to finalize your design and bring it to life!

Explore how to evaluate your work and fine-tune it. Steve shares with you all his tips and tricks on the best way to present your work to clients using InDesign. Wrap up the course by seeing the best practices when sharing your work on social media and adding your work to your portfolio.

What is this course's project?

Create your own custom logotype for a brand or company.

Projects by course students

Who is this online course for?

This course is great for graphic designers that want to learn how to create visual identities for brands, or for anyone who wants to create their own logo for a personal brand.

Requirements and materials

Previous experience using Illustrator and InDesign is recommended.

To take this course, you need access to a computer with Illustrator and InDesign, and some sketching material like a pencil and paper.


Reviews

2336 Students
116 Reviews
97% Positive ratings

Steve Wolf

A course by Steve Wolf

Teacher Plus
Graphic Designer

Steve Wolf is a graphic designer and founder of Steve Wolf Studios based in Austin, Texas. The studio’s aim is to create timeless and meaningful branding designs that connect with their clients’ audience. Their clients include global brands, small businesses, restaurants, tech companies, and even a professional soccer team.

Steve Wolf Studios focuses on developing brand identity, packaging, illustration and prints. They have held workshops at the University of Texas at Austin and Texas A&M; and have also been guest speakers at SXSW Lettering and Lattes. Steve’s work has been featured in publications like Voyage Dallas, Mâché, and DesignWoop.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Preparation and Tips to Know before You Start Designing

    • Principles of a Good Logo Design
    • The Basic Concepts and Anatomy of Typography Design
    • Add Meaning into Your Logotype and Make It Relevant to Your Client’s Industry
    • Knowing Which Letters to Customize for Your Logotype
  • U3

    The Process of Executing a Custom Logotype

    • My Creative Brief
    • Getting Inspired and Sketching Your Ideas Out
    • Executing Your Final Logotype Designs
  • U4

    Presenting Your Logotype to a Client

    • How to Evaluate Your Work and Make Small Adjustments to Refine
    • Best Ways to Present Your Logotype Work to Clients
    • How to Share Your Work on Social Media and Design Portfolio Sites
  • FP

    Final project

    • Logotype Design for Brand Identity

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Logotype Design for Brand Identity. Design course by Steve Wolf

Logotype Design for Brand Identity

A course by Steve Wolf
Graphic Designer. Kearney, United States.
Joined April 2020
  • 97% positive reviews (116)
  • 2336 students