Planning and Management for a Creative Studio
Communication policy, corporate identity and publicity
A course by Enrique Rivera , Creative Director / CEO dnoise
About the video: Communication policy, corporate identity and publicity
Overview
“In this lesson we will highlight the importance of an adequate brand and communication strategy. ”
In this video lesson Enrique Rivera addresses the topic: Communication policy, corporate identity and publicity, which is part of the Domestika online course: Planning and Management for a Creative Studio. Learn to organize and manage your own design, marketing, or communications business.
Partial transcription of the video
“let's not fall into the cobbler’s house. wooden knife scenario. In this lesson. we'll discuss communication. corporate identity. and advertising in our company. All companies must ensure their product reaches its intended audience. Even if the product is excellent. sales will struggle without proper exposure. Thus. developing an effective communication plan is crucial. Those enrolled in this course may already be involved in crafting such strategies. to design and have a clear understanding of what to do. But well. if you're not one of those people. you should know that the first thing to d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Planning and Management for a Creative Studio
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Enrique Rivera
A course by Enrique Rivera
Enrique Rivera is the general director of dnoise, a 360º agency specializing in graphic design and both digital and unconventional marketing. dnoise also operates a data mining and data analysis tool on Twitter called Followthehashtag.
Enrique began his career by studying digital design together with his business partners Víctor Moreira and Norberto del Barrio and worked as a teacher for several years, both in technical disciplines and business and project management.
In 2006, he founded dnoise, where he held the position of creative director, later shifting away from design tasks to focus on management. He confesses, “I have always liked numbers and process automation.”
dnoise's extensive client list includes brands like C&A, Coca Cola, Amazon, Bosch, Fundación Bankinter, and Banco Santander, among others.
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