Planning and Management for a Creative Studio
Definition of product price
A course by Enrique Rivera , Creative Director / CEO dnoise
About the video: Definition of product price
Overview
“In this lesson we will learn to calculate how much our services actually cost to be able to put a fair price on them. ”
In this video lesson Enrique Rivera addresses the topic: Definition of product price, which is part of the Domestika online course: Planning and Management for a Creative Studio. Learn to organize and manage your own design, marketing, or communications business.
Partial transcription of the video
“Welcome back. In this lesson. we'll learn how to set a fair price for our products. A fair price is one where you make money and your customer receives added value. Let's get started. Determining the right price is challenging. If the price is set too high. we might not sell our product; it's too low. we risk losing money. It's crucial to find a balance. Let's explore how to effectively price our products. ensuring profitability while providing value to our customers. products based on a series of objective criteria. The main factors we will consider when setting the price of our products a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Planning and Management for a Creative Studio
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing

Enrique Rivera
A course by Enrique Rivera
Enrique Rivera is the general director of dnoise, a 360º agency specializing in graphic design and both digital and unconventional marketing. dnoise also operates a data mining and data analysis tool on Twitter called Followthehashtag.
Enrique began his career by studying digital design together with his business partners Víctor Moreira and Norberto del Barrio and worked as a teacher for several years, both in technical disciplines and business and project management.
In 2006, he founded dnoise, where he held the position of creative director, later shifting away from design tasks to focus on management. He confesses, “I have always liked numbers and process automation.”
dnoise's extensive client list includes brands like C&A, Coca Cola, Amazon, Bosch, Fundación Bankinter, and Banco Santander, among others.
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