Planning and Management for a Creative Studio
Definition of product price
A course by Enrique Rivera , Creative Director / CEO dnoise
About the video: Definition of product price
Overview
“In this lesson we will learn to calculate how much our services actually cost to be able to put a fair price on them. ”
In this video lesson Enrique Rivera addresses the topic: Definition of product price, which is part of the Domestika online course: Planning and Management for a Creative Studio. Learn to organize and manage your own design, marketing, or communications business.
Partial transcription of the video
“Welcome again. In this lesson we will learn to put a fair price on our products. A fair price being a price at which you make money and your client obtains added value. Go for it. Putting a price on things is not easy. What's more, if we set a price that is too high We run the risk that they will not buy our product. And if we set the price too low we are probably losing money. Let's learn to set the price of our products based on a series of objective criteria. The main factors that we will take into account to set The price of our products are as follows: Team hours are the hours our team...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Planning and Management for a Creative Studio
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Enrique Rivera
A course by Enrique Rivera
Enrique Rivera is the general director of dnoise, a 360º agency specializing in graphic design and both digital and unconventional marketing. dnoise also operates a data mining and data analysis tool on Twitter called Followthehashtag.
Enrique began his career by studying digital design together with his business partners Víctor Moreira and Norberto del Barrio and worked as a teacher for several years, both in technical disciplines and business and project management.
In 2006, he founded dnoise, where he held the position of creative director, later shifting away from design tasks to focus on management. He confesses, “I have always liked numbers and process automation.”
dnoise's extensive client list includes brands like C&A, Coca Cola, Amazon, Bosch, Fundación Bankinter, and Banco Santander, among others.
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