Corporate Typography
Formats
A course by Bauertypes , Branding and identity / Art direction / Graphic design
Joined May 2016
About the video: Formats
Overview
“It is time to briefly explain the different typographic formats: PostScript, TrueType and Opentype, we will also see what are the formats required for the web. ”
In this video lesson Bauertypes addresses the topic: Formats, which is part of the Domestika online course: Corporate Typography. Lean to choose and implement suitable typography for coherent and efficient business communication.
Partial transcription of the video
“[Music] You have already known what hinting is and in this lesson we will see the different types of formats which are also relevant for hinting. the best known formats are PostScript, TrueType and OpenType format. the origin of these formats comes from the competition that existed between Adobe, Apple and Windows. In 1985 Adobe launches the PostScript format, also known as TrueType 1, and this forced Apple and Windows to have the technology of of the competitor in their systems. That is why Apple decides to launch the TrueType format and also assign the license to Microsoft. When Microsoft...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Corporate Typography
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Graphic Design, Typography

Bauertypes
A course by Bauertypes
Natalia Weber Antón (Zurich, 1988) is a graphic designer and typographic consultant. The shapes of the letters fascinate him since he learned to write his name. He lived in Switzerland until he was 19 years old, when he moved to Spain (where his mother was born) to study Graphic Design and discovered his passion for editorial design.
He learned to take advantage of his concerns in his first professional experiences where he put into practice his knowledge in the execution of a newspaper and other editorial projects.
His fascination with the letters led him in 2014 to take the Master in Advanced Typography of Eina, crowning the year with a scholarship that allowed him to attend the ATypI in Barcelona. That same year he had the opportunity to design an alphabet for the facade of the Sagrada Familia in Barcelona when he worked for Enric Jardí.
Then, a new typographic stage began working for Bauertypes being immersed in the world of letters in a deeper way, always understanding the typography from the perspective of the figure of the graphic designer, his vocational profession.
Laura Asensio (Valladolid, 1982) is a creative director and graphic designer.
He studied Advertising Graphics in Salamanca and, independently, many courses and monographs by the great professionals of lettering, design and illustration.
In the last ten years he has worked for different studios and agencies in projects of corporate image creation, graphic communication and editorial design, combining strategy and artistic sensitivity.
This restless mind develops in 2006 the Melopasopipa brand, a world of characters created and made by herself that reflect her most fun and optimistic side. With this project he participates in various fairs and exhibitions, he even creates his own online store and works for brands such as Adidas Original or Vodafone.
A tireless freelance, he enjoys sharing his projects with other designers and complements his creativity by working hand in hand with other disciplines such as photography or decoration.
She is passionate about typography and has Bauertypes as one of her favorite clients for which she works in communication, strategy and network management.
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- Level: Beginner
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