Fashion Design: from the Textile Design to the Communication Plan
Course final project
A course by Loreak Mendian , Fashion brand
Joined January 2016
Joined January 2016
About the final project for: Fashion Design: from the Textile Design to the Communication Plan
Fashion Design: from Textile Design to Communication Plan
“This is the video of the final project. We review everything we have seen and tell you what we expect you to do as a final project. We believe that the best way to evaluate your ideas is to imagine a collaboration between Loreak and another brand and tell us how you would propose collaboration at the design and communication level. we will try to answer you as our day to day allows us. Thank you very much and we hope that you were awakened by the concern, to seek collaborations with other companies to make a joint communication plan that benefits you both. It's all about letting your ideas flow and demonstrating the creative you have inside. We do not see through the forum. ”
Partial transcription of the video
“Well, get to this point at the end of this course, Let's briefly summarize what we've talked about. and what we have taught you so far. How we started by first explaining a little about the history of: What is "Loreak"? Where do we start? Where do we continue? And where have we arrived? Once I have explained the history a little, we continue with the brand values We look a little at what the personality of the brand is. and from there we go directly to explaining what has been this communication action. A collaboration between "Loreak Mendian" and the restaurant "Mugaritz". So, first what w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Design: from the Textile Design to the Communication Plan
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Category
Fashion, Marketing & Business -
Areas
Advertising, Communication, Fashion Design, Marketing
Loreak Mendian
A course by Loreak Mendian
It all started in 1995 when Víctor Serna and Xabi Zirikiain opened a store in the port of San Sebastián. Xabi, an engineer who until then was dedicated to designing airplane wings, had made a logo that represented a margarita famous around the city. For his part, Víctor had just finished his business career and his entrepreneurial spirit prompted him to propose the commercialization of the product. Thus began one of those youthful nonsense: create a clothing brand.
Together and with more enthusiasm than experience, they embarked on an adventure in tandem: Xabi designing logos and reflecting in them the influence of many worlds such as music, art, architecture ... and Víctor taking care of the brand's approach, and trying to give a business nature to this adventure. Together they created a universe: the Loreak Mendian universe.
Over the years this team has grown a lot. Two have gone to forty and Víctor left the business side to more "gridded" people and designs, together with a team, the Collection. That first store on Calle Mari was followed by more stores, 15 in total. 10 own in Spain, four franchises (in Bilbao, Lyon and 2 in Australia) and a shop-in-shop in Paris. What was initially sold exclusively in Spain, can now be found in Portugal, France, Italy, Greece, Switzerland, Holland, Belgium, United Kingdom, Denmark, Sweden, Russia, Australia or Japan.
Loreak Mendian pretends to be a different option and a benchmark in street fashion. Flee from the labels, from the tendency to the tendency, simply and plainly projecting all your creativity and your way of understanding life in quality garments.
- 98% positive reviews (132)
- 2,345 students
- 15 lessons (2h 41m)
- 3 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
