Fashion Design: from the Textile Design to the Communication Plan

A course by Loreak Mendian
Fashion brand. Donostia-San Sebastian, Spain.
Joined January 2016
, Fashion brand

Creation of a capsule collection in collaboration with the Mugartiz restaurant

  • Spanish with subtitles in English
  • 94% positive reviews (132)
  • 2105 students

Creation of a capsule collection in collaboration with the Mugartiz restaurant

Spanish with subtitles in English
  • 94% positive reviews (132)
  • 2105 students
  • 15 lessons (2h 41m)
  • 3 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

Xabier Zirikiain and Victor Serna, creators of the Loreak Mendian brand, will teach you, together with the rest of your team, to design a fashionable capsule collection and to elaborate all the communication materials for its launch.

When talking about capsule collection, we refer to a small collection that is made in collaboration with another brand. In this case, Loreak Mendian will explain the project he has developed together with the restaurant Mugaritz, a temple of gastronomy that unites tradition and avant-garde.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Design
  • U3
    U3. Communication
  • U4
    U4. Results
  • FP
    FP Final project
View details

You will start knowing the origin of Loreak Mendian and how the collaboration with the Mugaritz restaurant came about.

Then Víctor and Xabi along with some people from the Loreak Mendian team (Nagore, Francis and María) will talk about the process of designing a fashion collection. They will start from the creation of the patterns in the fabric inspired by the Mugaritz dishes, until the garments are made.

Also, you will discover how the different concepts are elaborated for the communication campaign of the capsule collection and how the different graphic materials are elaborated that will later be used at three levels: window dressing, merchandising and point of sale.

Then you will attend the preparations for a launch event of the collection before the media that includes a welcome pack for the guests and a very special staging inside the store.

You will also know how this communication is managed in digital media through the brand's website, its online store and Social Networks.

A complete course that reviews from A to Z all aspects of the process of creating a fashion collection from its conceptualization to its final promotion to make it known to the public and market it in stores.

What is this course's project?

You must propose a brand, designer or entity with which you would like to make a collaboration with meaning, travel and interest and execute it following the advice of Victor and Xabi from Loreak Mendian.

Projects by course students

Who is this online course for?

To designers, creatives in general and enthusiasts of the Loreak Mendian brand who want to discover their work process and learn how to create capsule collections in collaboration with a partner.

Requirements and materials

It takes a lot of creativity and, although no previous knowledge is required, it helps a lot to have had some contact with graphic design, textile design, photography, communication and window dressing.

Above all, the most important thing is ideas (in design they always are).


2105 Students
132 Reviews
94% Positive ratings

Loreak Mendian

A course by Loreak Mendian

Teacher Plus
Fashion brand

It all started in 1995 when Víctor Serna and Xabi Zirikiain opened a store in the port of San Sebastián. Xabi, an engineer who until then was dedicated to designing airplane wings, had made a logo that represented a margarita famous around the city. For his part, Víctor had just finished his business career and his entrepreneurial spirit prompted him to propose the commercialization of the product. Thus began one of those youthful nonsense: create a clothing brand.

Together and with more enthusiasm than experience, they embarked on an adventure in tandem: Xabi designing logos and reflecting in them the influence of many worlds such as music, art, architecture ... and Víctor taking care of the brand's approach, and trying to give a business nature to this adventure. Together they created a universe: the Loreak Mendian universe.

Over the years this team has grown a lot. Two have gone to forty and Víctor left the business side to more "gridded" people and designs, together with a team, the Collection. That first store on Calle Mari was followed by more stores, 15 in total. 10 own in Spain, four franchises (in Bilbao, Lyon and 2 in Australia) and a shop-in-shop in Paris. What was initially sold exclusively in Spain, can now be found in Portugal, France, Italy, Greece, Switzerland, Holland, Belgium, United Kingdom, Denmark, Sweden, Russia, Australia or Japan.

Loreak Mendian pretends to be a different option and a benchmark in street fashion. Flee from the labels, from the tendency to the tendency, simply and plainly projecting all your creativity and your way of understanding life in quality garments.


  • U1


    • Presentation
    • Brand values
    • The why, the why and what of this collaboration
  • U2


    • How fabric prints are created
    • Creation of the capsule collection from the prints
    • How the Loreak capsule collection is created - Mugaritz
    • Create the logo
    • Create a graphic material for the collection
  • U3


    • Communication in Loreak Mendian
    • Communication in Loreak Mendian - Mugaritz
    • Loreak Mendian stores
    • Loreak Mendian Stores - Mugaritz
    • Mugaritz and his communication
    • Web
  • U4


    • Reflection
  • FP

    Final project

    • Fashion Design: from Textile Design to Communication Plan

What to expect from a Domestika course

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Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

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Fashion Design: from the Textile Design to the Communication Plan. Marketing, Business, and Fashion course by Loreak Mendian

Fashion Design: from the Textile Design to the Communication Plan

A course by Loreak Mendian
Fashion brand. Donostia-San Sebastian, Spain.
Joined January 2016
  • 94% positive reviews (132)
  • 2105 students