Creative Content Development for Instagram
A course by Marco Colín , Creative Director and Visual Artist
Explore the basics of creative direction and create a unique and fun content plan that adds value to your personal brand
A strong communication strategy is essential to reaching your target audience’s hearts and minds. Marco Colín is a multi-talented creative director who uses his creativity and sense of humor to transcend the advertising world and become an Instagram content generator with over 20K followers.
In this course, learn how to use your creativity and personal vision to develop fun, fresh, and engaging content. Discover Marco’s effective strategy for content creation on social media to increase your engagement rate and followers. He also teaches you how to increase your circle of influence for future clients, colleagues, and influencers.
What will you learn in this online course?
14 lessons & 15 downloads
- 98% positive reviews (206)
- 4,037 students
- 14 lessons (2h 36m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
ProcreateWhat is this course's project?
Define your personal brand on social media and learn how to create engaging content.
Projects by course students
Who is this online course for?
For all students or professionals in the creative industry: designers, illustrators, writers, directors, producers, photographers, as well as anyone who wants to learn how to create quality content for social media.
Requirements and materials
Previous knowledge is not necessary, all you need is a cell phone, a notebook, and a pen. A tablet will also come in handy if you have one.
Reviews
Marco Colín
A course by Marco Colín
Marco is a creative director, illustrator, short-story writer, speaker, photographer, and publicist. He is the founder and general creative director of AVIÓN, an advertising and design agency that he founded in 2014.
Throughout his professional career, spanning over twenty years, he received many awards which include the First Gold Lion from Cannes for Mexico and the first Gold Clio for Mexico, among others. He is also a graphic designer, visual artist, and illustrator, known for his design work for rock album covers, corporate identity, and visual identity.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Theory before practice
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Communication theory
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Advertising theory
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Humor theory
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Let's make a visual joke
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U3
You as a brand
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Define your personal brand
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Develop your voice: Brand manifesto
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Leitmotif
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Projects to apply the theory
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Projects to get more followers
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U4
You are your own Community Manager
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How to operate your account
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How to keep your audience
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FP
Final project
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Creative Content Development for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to build and promote your personal brand using illustration, humor, and graphic design on Instagram. The course covers techniques for creating visual portfolios, managing creative content, boosting engagement, and developing an authentic creative identity on social media.
The course is geared toward intermediate learners, so having basic knowledge of illustration, graphic design, or social media management is recommended to get the most from the content and practical exercises.
You’ll need access to Instagram, a mobile device or computer, and digital illustration apps like Procreate or Ibis Paint. Traditional materials like pencil and paper, plus everyday objects, can also be used for creative exercises.
You’ll learn how to craft a cohesive visual identity, design eye-catching posts, and use communication and humor strategies to make your portfolio stand out and attract followers on Instagram and beyond.
The course covers humorous illustration, visual simplification, complementary color use, negative space composition, character creation, and experimenting with materials like coffee stains or Lego pieces.
Yes, you’ll learn how to plan, curate, and organize your visual portfolio, leverage hashtags, metrics, and automation tools to boost visibility, and maintain a consistent presence on Instagram.
Yes, the course teaches techniques to spark engagement, create interactive posts, use visual humor, and emotionally connect with your audience to build a strong online community.
Procreate
Un curso que sirve para "tirarte al agua" y empezar de alguna manera. Ejercicios simples pero vitales para iniciar en un proceso creativo. Me gusto mucho y me ayudo bastante.
Cours très bien structuré. L’instructeur donne de très bons conseils. Merci !
Justo lo que necesitaba. Estupendo.
very inspiring course I get a lot out of it
Los conceptos y ejemplos son muy útiles. Me ha ayudado a completar mis proyectos, es muy claro con los mensajes. Estoy muy contento con el curso