Creative Content Development for Instagram

A course by Marco Colín
Creative Director and Visual Artist. Mexico City, Mexico.
Joined June 2018
, Creative Director and Visual Artist

Explore the basics of creative direction and create a unique and fun content plan that adds value to your personal brand

  • Spanish with subtitles in English
  • 97% positive reviews (188)
  • 3062 students

Free course

Seize this opportunity to develop your creativity at home. Enjoy this course completely free of charge.

Go to the first unit

Explore the basics of creative direction and create a unique and fun content plan that adds value to your personal brand



Spanish with subtitles in English
  • 97% positive reviews (188)
  • 3062 students
  • 14 lessons (2h 36m)
  • 15 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever


A strong communication strategy is essential to reaching your target audience’s hearts and minds. Marco Colín is a multi-talented creative director who uses his creativity and sense of humor to transcend the advertising world and become an Instagram content generator with over 20K followers.

In this course, learn how to use your creativity and personal vision to develop fun, fresh, and engaging content. Discover Marco’s effective strategy for content creation on social media to increase your engagement rate and followers. He also teaches you how to increase your circle of influence for future clients, colleagues, and influencers.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Theory before practice
  • U3
    U3. You as a brand
  • U4
    U4. You are your own Community Manager
  • FP
    FP Final project
View details

Start off by getting to know Marco and his professional experience as a publicist, designer, and visual artist. See where Marco draws inspiration from and go through the final project of the course: building your personal brand on social media.

In the second unit, learn some basic principles of communication theory, so you can develop content that is directly related to what you want to say, seeing how to say it, and learning how to generate positive answers from your audience.

Marco helps you define your personal brand, starting with your username, your image or profile picture, and your branding manifesto.

To conclude the course, learn how to become your own community manager, discovering some useful techniques to manage your account.

What is this course's project?

Define your personal brand on social media and learn how to create engaging content.

Projects by course students

Who is this online course for?

For all students or professionals in the creative industry: designers, illustrators, writers, directors, producers, photographers, as well as anyone who wants to learn how to create quality content for social media.

Requirements and materials

Previous knowledge is not necessary, all you need is a cell phone, a notebook, and a pen. A tablet will also come in handy if you have one.


Reviews

3062 Students
188 Reviews
97% Positive ratings

Marco Colín

A course by Marco Colín

Teacher Plus
Creative Director and Visual Artist

Marco is a creative director, illustrator, short-story writer, speaker, photographer, and publicist. He is the founder and general creative director of AVIÓN, an advertising and design agency that he founded in 2014.

Throughout his professional career, spanning over twenty years, he received many awards which include the First Gold Lion from Cannes for Mexico and the first Gold Clio for Mexico, among others. He is also a graphic designer, visual artist, and illustrator, known for his design work for rock album covers, corporate identity, and visual identity.


Content

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Theory before practice

    • Communication theory
    • Advertising theory
    • Humor theory
    • Let's make a visual joke
  • U3

    You as a brand

    • Define your personal brand
    • Develop your voice: Brand manifesto
    • Leitmotif
    • Projects to apply the theory
    • Projects to get more followers
  • U4

    You are your own Community Manager

    • How to operate your account
    • How to keep your audience
  • FP

    Final project

    • Creative Content Development for Instagram

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Creative Content Development for Instagram. Marketing, and Business course by Marco Colín

Creative Content Development for Instagram

A course by Marco Colín
Creative Director and Visual Artist. Mexico City, Mexico.
Joined June 2018
  • 97% positive reviews (188)
  • 3062 students