Create a communication plan for social media and monitor the results
Nacho Ballesta - executive creative director, specialist in social media digital strategy - will teach you to start in social networks and manage the presence of your brand, product, studio, agency, etc. in them.
You will start from the most basic concepts to create a structured communication plan aimed at achieving previously defined objectives, either for specific campaigns or for the day to day of your digital presence.
About this course
It is an introductory course in which Nacho Ballesta will show you the day to day life of a community manager, what is his reality and what his job is like.
But before, you will know the most elementary aspects to achieve the objectives of work in social networks such as: define the values of the brand, know your target audience or target, establish the platforms in which to be present, as well as the language code ideal to achieve the highest engagement, manage crisis situations or create a structured content calendar following the objectives set.
Finally, you will know how to monitor the results and discover if they are aligned with the objectives.
What is this course's project?
Develop a Communication Plan in social networks starting from the briefing of a brand that wants to reposition its digital strategy.
Who is it for?
To all those people who want to start in the world of Social Media and see in social networks a way to promote and get the most out of your business, whether agency, study or brands.
Communication agencies, marketing departments, advertising students and bloggers who want to learn how to make use of digital communication channels in a goal-oriented way and know the management of social networks of a brand from its initial phase.
What you need
It is necessary to be familiar with the use of some social network.
This is what Domestika courses are like
Learn at your own pace
Enjoy learning from home without a set schedule. You set your own timetable.
Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
Learn from the best
Learn valuable methods and techniques explained by top experts in the creative sector.
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
Nacho Ballesta is creative director and specialist in social media and digital strategy as well as founder of the advertising agency The Storytellers.
In his 17 years of career, he has developed projects in the area of online marketing, content marketing and mrade Marketing for such important brands as Reebok, Timberland, Nike, MediaMarkt or Volkswagen, always with a clear orientation towards the achievement of strategic objectives.
Personally, he defines himself as non-conformist by nature and foodie.