Introduction to Social Media

A course by Nacho Ballesta Martinez-Páis
Executive Creative Director at The Storytellers. Barcelona, Spain.
Joined July 2003
, Executive Creative Director at The Storytellers

Create a communication plan for social media and monitor the results

  • Spanish
  • 72% Positive reviews (155)
  • 1669 students

Create a communication plan for social media and monitor the results


Spanish
  • 72% Positive reviews (155)
  • 1669 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 43m)
  • Available from the app
  • Unlimited access forever

Nacho Ballesta - executive creative director, specialist in social media digital strategy - will teach you to start in social networks and manage the presence of your brand, product, studio, agency, etc. in them.

You will start from the most basic concepts to create a structured communication plan aimed at achieving previously defined objectives, either for specific campaigns or for the day to day of your digital presence.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What are social networks?
  • U3
    U3. The story is written on your Facebook wall or on your Twitter timeline
  • U4
    U4. Summary and project to be developed
  • FP
    FP Final Project
View details

It is an introductory course in which Nacho Ballesta will show you the day to day life of a community manager, what is his reality and what his job is like.

But before, you will know the most elementary aspects to achieve the objectives of work in social networks such as: define the values of the brand, know your target audience or target, establish the platforms in which to be present, as well as the language code ideal to achieve the highest engagement, manage crisis situations or create a structured content calendar following the objectives set.

Finally, you will know how to monitor the results and discover if they are aligned with the objectives.

What is this course's project?

Develop a Communication Plan in social networks starting from the briefing of a brand that wants to reposition its digital strategy.

Projects by course students

Who is it for?

To all those people who want to start in the world of Social Media and see in social networks a way to promote and get the most out of your business, whether agency, study or brands.

Communication agencies, marketing departments, advertising students and bloggers who want to learn how to make use of digital communication channels in a goal-oriented way and know the management of social networks of a brand from its initial phase.

What you need

It is necessary to be familiar with the use of some social network.


Reviews

1669 Students
155 Reviews
72% Positive ratings
  • More reviews

Nacho Ballesta Martinez-Páis

TeacherPro
Executive Creative Director at The Storytellers

Nacho Ballesta is creative director and specialist in social media and digital strategy as well as founder of the advertising agency The Storytellers.

In his 17 years of career, he has developed projects in the area of online marketing, content marketing and mrade Marketing for such important brands as Reebok, Timberland, Nike, MediaMarkt or Volkswagen, always with a clear orientation towards the achievement of strategic objectives.

Personally, he defines himself as non-conformist by nature and foodie.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    What are social networks?

    • Web 2.0 and Social Networks How and when do the most important ones appear?
    • Digital revolution and new paradigm
    • Social Networks are not the future, they are the present
  • U3

    The story is written on your Facebook wall or on your Twitter timeline

    • Communication Plan in Social Media
    • Goals
    • I know my target
    • Define platforms
    • Communication Code - Content Plan
    • Planning
    • Crisis management
    • Monitoring
  • U4

    Summary and project to be developed

    • All this is summarized in ...
    • Balance between Online and Offline - Case Study
  • FP

    Final Project

    • Introduction to Social Media

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Introduction to Social Media. A Marketing, and Business course by Nacho Ballesta Martinez-Páis

Introduction to Social Media

A course by Nacho Ballesta Martinez-Páis
Executive Creative Director at The Storytellers. Barcelona, Spain.
Joined July 2003
  • 72% Positive reviews (155)
  • 1669 students