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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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@copiti

Torres de Berrellén, Spain

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    Jaime Sanjuan Ocabo Jaime Sanjuan Ocabo @jaime_sanjuan_ocabo Ilustrador, Concept Artist Zaragoza, Spain
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    26,557
    • Traditional illustration
    • Fine Arts
    • Imagen oficial promocional de Apple. Digital Illustration project by Jaime Sanjuan Ocabo - 03.09.2025
    • Random. Fine Arts, Traditional illustration, and Painting project by Jaime Sanjuan Ocabo - 03.13.2019
    • Apaño. Fine Arts, Traditional illustration, and Painting project by Jaime Sanjuan Ocabo - 02.02.2019
    • Project for my Realistic Illustration with iPad course. Fine Arts, Traditional illustration, and Painting project by Jaime Sanjuan Ocabo - 01.26.2019
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    Liniers Liniers @porliniers Norwich, United States
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    12,019
    • Traditional illustration
    • Fine Arts
    • Good morning. Traditional illustration project by Liniers - 07.01.2019
    • These are the album covers of musician friends that I have lovingly illustrated for them.. Traditional illustration project by Liniers - 06.27.2019
    • These are the covers I made for The New Yorker magazine (and some sketches too...). Traditional illustration project by Liniers - 06.27.2019
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    la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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    121,504
    • Design
    • Traditional illustration
    • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
    • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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    Carlos Rodríguez Casado Carlos Rodríguez Casado @carlosrodriguezcasado Ilustrador Madrid, Spain
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    52,457
    • Design
    • Traditional illustration
    • "Put on a happy face" - Joker. Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, Traditional illustration, and Watercolor Painting project by Carlos Rodríguez Casado - 08.19.2020
    • My Course Project: Watercolor Illustration: Recreate Your Most Iconic Scenes. Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, Traditional illustration, and Watercolor Painting project by Carlos Rodríguez Casado - 07.15.2020
    • Tilda Swinton. Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, Traditional illustration, and Watercolor Painting project by Carlos Rodríguez Casado - 04.13.2020
    • Portraits from the shoot. Drawing, Artistic Drawing, Portrait Drawing, Realistic Drawing, and Watercolor Painting project by Carlos Rodríguez Casado - 03.25.2020
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    Natalia Méndez Natalia Méndez @natumendez Editora de libros infantiles y juveniles / Escritora Buenos Aires, Argentina
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    101,336
    • Animation
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    • Soñé. Collage, Digital Design, Digital Illustration, Editorial Illustration, and Traditional illustration project by Natalia Méndez - 07.29.2025
    • Caligramas. Writing, Creativit, and Drawing project by Natalia Méndez - 09.13.2021
    • Mini fanzines. Writing, Drawing, Traditional illustration, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
    • Casa Tetera /cerámica. Ceramics, Arts, Crafts, Character Design, Art To, s, Stor, telling, and Creativit project by Natalia Méndez - 09.13.2021
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    Berta Vicente Berta Vicente @bertavicentesalas Fotógrafa Barcelona, Spain
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    4,409
    • Arts & Crafts
    • Photography
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    Jesús G. Pastor Jesús G. Pastor @jesus_g_pastor Fotógrafo Barcelona, Spain
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    163,771
    • Photography
    • Analizando el fotoperiodismo: ¿por qué premiamos el miedo?. Photograph project by Jesús G. Pastor - 12.15.2017
    • El infierno en la tierra. Photograph project by Jesús G. Pastor - 10.31.2015
    • The mountain of smoke. Photograph project by Jesús G. Pastor - 06.28.2015
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    PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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    41,091
    • Traditional illustration
    • 3D
    • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
    • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
    • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
    • The Beach, Best First Film in Bologna. Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 02.16.2018
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    Diego Catalan Amilivia Diego Catalan Amilivia @diego_catalan Madrid, Spain
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    364,526
    • Traditional illustration
    • Digital Portrait. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.08.2018
    • Portrait Painting. Painting project by Diego Catalan Amilivia - 02.06.2018
    • Bodegones. Fine Arts, and Painting project by Diego Catalan Amilivia - 02.06.2018
    • Ilustración . Traditional illustration, and Painting project by Diego Catalan Amilivia - 02.05.2018
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    Sr. García Sr. García @srgarcia Madrid, Spain
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    6,139
    • Traditional illustration
    • Graphic Design
    • Erasing Francoism. Traditional illustration project by Sr. García - 12.13.2015
    •  Corriere della Sera.Retratos. Traditional illustration project by Sr. García - 10.25.2015
    •  The Mail. Traditional illustration project by Sr. García - 10.25.2015
    • The Spanish. Traditional illustration project by Sr. García - 10.25.2015
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    Elena Pancorbo Elena Pancorbo @elena_pancorbo Ilustradora freelance Madrid, Spain
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    16,565
    • Design
    • Traditional illustration
    • Pastel and pencil process. Creativit, Portrait Drawing, and Traditional illustration project by Elena Pancorbo - 03.11.2021
    • Pastel and colored pencil illustration course project. Fine Arts, and Traditional illustration project by Elena Pancorbo - 02.22.2018
    • Print Your Life. Fine Arts, and Traditional illustration project by Elena Pancorbo - 10.28.2017
    • Fauna. Fine Arts, Traditional illustration, and Painting project by Elena Pancorbo - 11.30.2017
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    Yolanda Andrés Yolanda Andrés @yolandandres ARTESANA BORDADORA Madrid, Spain
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    30,152
    • Arts & Crafts
    • Fine Arts
    • Portraying I hope.... Arts, Crafts, Fine Arts, Design, Painting, T, and pograph project by Yolanda Andrés - 06.13.2017
    • Serie vértigo. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
    • Algo de tipografía. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
    • Érase una vez un gallo. Arts, Crafts, Design, T, and pograph project by Yolanda Andrés - 06.13.2017
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    Susana Blasco Susana Blasco @su_b Diseñadora gráfica, dirección de arte, ilustración Bilbao, Spain
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    10,106
    • Design
    • Traditional illustration
    • My Project from the Geometric Collage without Anesthesia course. Editorial Design project by Susana Blasco - 09.08.2014
    • Collages (triangles). Photograph project by Susana Blasco - 07.27.2014
    • Collages (mosaics).. Photograph project by Susana Blasco - 07.27.2014
    • Collages (mix).. Photograph project by Susana Blasco - 07.27.2014
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    Lola Giardino Lola Giardino @lolagiardino Diseñadora en comunicación visual Barcelona, Spain
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    20,981
    • Art Direction
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    • Healthy tableware and recipe book. Arts, and Crafts project by Lola Giardino - 04.27.2017
    • Mis primeras ceramicas. Arts, and Crafts project by Lola Giardino - 04.27.2017
    • Taza Personaje. Arts, and Crafts project by Lola Giardino - 04.27.2017
    • Fantasmas de Barro, una invitación a materializar nuestros miedos. Arts, and Crafts project by Lola Giardino - 04.27.2017
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    Señorita Lylo Señorita Lylo @srtalylo Bordadora y Diseñadora Gráfica Barcelona, Spain
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    151,527
    • Embroidery
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    • Points and stitches, between dawn and dusk. Embroider, Knitting, Art Direction, Arts, Crafts, and Costume Design project by Señorita Lylo - 03.31.2023
    • Kits Katia Yarns. Embroider, Design, Traditional illustration, Vector Illustration, Arts, and Crafts project by Señorita Lylo - 10.07.2022
    • Love Embroidery Magazine. Embroider, Design, and Editorial Design project by Señorita Lylo - 08.29.2022
    • Portada Corazón. Embroider, Arts, Crafts, Fine Arts, Textile Design, and Editorial Design project by Señorita Lylo - 08.18.2022
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    Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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    410,157
    • Fine Arts
    • Arts & Crafts
    • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
    • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
    • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
    • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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    Puño Puño @puno Medellín, Colombia
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    859,363
    • Traditional illustration
    • Photography
    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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    Pablo Salvaje Pablo Salvaje @pablosalvaje Artista Plástico, Creativo, Impresor Barcelona, Spain
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    22,059
      • PINZAT. Accessor, Design, and Printing project by Pablo Salvaje - 06.13.2018
      • Desigual Living Collection 2018. Interior Design, and Printing project by Pablo Salvaje - 04.11.2018
      • Mural Intervention in Assilah. Street Art, and Traditional illustration project by Pablo Salvaje - 05.22.2018
      • On The Island. Design, Printing, and Traditional illustration project by Pablo Salvaje - 06.15.2017
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      Ameskeria Ameskeria @ameskeria Diseño. Fotografía. Especialista en Crochet. Barcelona, Spain
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      106,557
      • Arts & Crafts
      • Creativity
      • My Course Project: Amigurumi: Clothing, Hair, and Accessory Design. Design, Arts, and Crafts project by Ameskeria - 04.28.2021
      • Crochet and Nature. Design project by Ameskeria - 04.14.2021
      • Jersey Cábala para DMC. Design project by Ameskeria - 04.14.2021
      • Teta de Ganchillo. Design project by Ameskeria - 04.14.2021
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      Barba Barba @barbasilkscreenatelier Riba-roja de Túria, Spain
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      24,477
      • Arts & Crafts
      • Calligraphy
      • A-ONE-DAY CALENDAR 2021. Graphic Design, and Screen Printing project by Barba - 01.01.2021
      • Postal Navideña de Terranova. Screen Printing project by Barba - 02.17.2015
      • My home is where i print. Fine Arts, Design, and Screen Printing project by Barba - 01.28.2015
      • Primavera Sound 2014. Traditional illustration, and Screen Printing project by Barba - 05.21.2014
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      Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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      431,651
      • Branding & Identity
      • Art Direction
      • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
      • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
      • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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      Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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      160,482
      • Design
      • Traditional illustration
      • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
      • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
      • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
      • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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      Hilda Palafox Hilda Palafox @poni Mexico City, Mexico
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      39,893
        • Ceramics. Arts, Crafts, and Traditional illustration project by Hilda Palafox - 12.19.2017
        • Comisiones. Traditional illustration project by Hilda Palafox - 12.19.2017
        • Murals. Traditional illustration project by Hilda Palafox - 12.19.2017
        • Ilustración. Traditional illustration project by Hilda Palafox - 12.19.2017
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        Silvia Cordero Vega Silvia Cordero Vega @silviacorderovega Buenos Aires, Argentina
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        21,546
        • Calligraphy
        • Typography
        • Alfabetos. Fine Arts, Calligraph, and Design project by Silvia Cordero Vega - 03.28.2020
        • Course Project: Calligraphy with a Ruling Pen. Arts, Crafts, Fine Arts, Calligraph, Drawing, Design, T, and pograph project by Silvia Cordero Vega - 07.09.2018
        • Alfabeto Cristal. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 06.02.2018
        • GIVE ME, music and a ruler. Arts, Crafts, Fine Arts, Calligraph, Design, T, and pograph project by Silvia Cordero Vega - 10.16.2017
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        Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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        623,551
        • Traditional illustration
        • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
        • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
        • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
        • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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        Gimena Romero Gimena Romero @gimenaromero Mexico City, Mexico
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        185,989
        • Photography
        • Video
        • Mi Proyecto del curso: Bordado contemporáneo con puntos tradicionales mexicanos. Arts, Crafts, Embroider, Fiber Arts, and Textile Design project by Gimena Romero - 04.21.2022
        • Spring Spell. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Conjuro de Hilo. Fine Arts, and Embroider project by Gimena Romero - 04.13.2019
        • Sampler de pájaro. Fine Arts, and Embroider project by Gimena Romero - 05.07.2019
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        Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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        577,413
        • Traditional illustration
        • Fine Arts
        • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
        • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
        • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
        • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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