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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Hilda Behrends Vargas

Hilda Behrends Vargas

@coco_canela

Tlalnepantla de Baz, Mexico

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    Maru Godas Maru Godas @marugodas Artista visual Barcelona, Spain
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    52,956
    • Traditional illustration
    • Acrylic Painting
    • My course project: Sketchbook design and binding. Traditional illustration, Arts, Crafts, Bookbinding, DIY, and Sketchbook project by Maru Godas - 10.24.2022
    • My Course Project: Nature with Acrylic Paint: From Notebook to Canvas . Traditional illustration, Painting, Acr, lic Painting, and Sketchbook project by Maru Godas - 07.26.2021
    • Fashion & Arts Magazine. El mundo gira. Traditional illustration, and Gouache Painting project by Maru Godas - 12.22.2020
    • Paint Your World: Gouache Sketchbook. Street Art, and Traditional illustration project by Maru Godas - 11.29.2020
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    Mònica Rodríguez Limia Mònica Rodríguez Limia @rodriguezmon Mentor de negocios para creadores y creativos Barcelona, Spain
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    192,163
    • Marketing
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    • Mi proyecto del curso: Técnicas de negociación y venta para creativos. Creative Consulting, Design Management, Communication, Business, and Marketing project by Mònica Rodríguez Limia - 08.03.2023
    • Máster Creación y gestión de negocios creativos. Education project by Mònica Rodríguez Limia - 10.19.2020
    • Un trabajo a tu medida. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 01.01.2019
    • Dinero ¿Por qué le tenemos miedo?. Creative Consulting, and Marketing project by Mònica Rodríguez Limia - 12.05.2017
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    Gaby Niko Gaby Niko @gabrielaniko Kraków, Poland
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    246,853
      • Playful Color Thinking E-Book & Practice Worksheets. Traditional illustration, Drawing, Color Theor, and Portrait Drawing project by Gaby Niko - 12.15.2025
      • “50 Common Mistakes in Portrait Drawing” – educational e-book. Drawing project by Gaby Niko - 06.16.2025
      • My project for course: Vibrant Portrait Drawing with Colored Pencils. Drawing, Portrait Drawing, Sketchbook, and Colored Pencil Drawing project by Gaby Niko - 10.11.2022
      • My project in Portrait Sketchbooking: Explore the Human Face course. Sketching, Drawing, Portrait Drawing, Artistic Drawing, and Sketchbook project by Gaby Niko - 09.09.2021
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      Dani Hoyos Dani Hoyos @danihoyosfalco Puebla, Mexico
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      2,896
      • Branding & Identity
      • Creative Consulting
      • ¡Pinto tu pared!. Design, Br, ing, Identit, Painting, Drawing, Artistic Drawing, Acr, and lic Painting project by Dani Hoyos - 08.18.2022
      • Esto es... ¡Art attack!. Film, Video, TV, Character Design, Sculpture, Painting, Video, Street Art, Paper Craft, Creativit, Drawing, Acr, lic Painting, and Audiovisual Production project by Dani Hoyos - 08.18.2022
      • Cow parade!. Design, Painting, Sculpture, Acr, and lic Painting project by Dani Hoyos - 07.10.2022
      • Libro "los 7 colores de mi vida". Traditional illustration, Drawing, Artistic Drawing, and Digital Drawing project by Dani Hoyos - 09.25.2019
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      Ale Casanova Ale Casanova @casanova_ale Valencia, Spain
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      195,243
      • Traditional illustration
      • Fine Arts
      • Calavera al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Bodegón al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Calavera en blanco y negro al óleo.. Oil Painting project by Ale Casanova - 11.20.2020
      • Simple still life in oil.. Oil Painting project by Ale Casanova - 11.20.2020
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      Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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      579,128
      • Traditional illustration
      • Fine Arts
      • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
      • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
      • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
      • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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      Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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      625,180
      • Traditional illustration
      • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
      • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
      • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
      • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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      Paola Diaz Paola Diaz @pdb11 Tlalnepantla de Baz, Mexico
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