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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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cmd_makerspace

cmd_makerspace

@cmd_makerspace

Utrecht, Netherlands

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    Atto Atto @atto Milán, Italy
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    378
    • 3D
    • Animation
    • TOOY Catalogue. Br, ing, Identit, and Graphic Design project by Atto - 08.03.2022
    • Marco Scremin Portfolio. Editorial Design, T, pograph, and Graphic Design project by Atto - 08.03.2022
    • Enzo sono Lina. Editorial Design, Graphic Design, T, pograph, and Printing project by Atto - 08.03.2022
    • Listening Intervention/10 Exercises. Traditional illustration, Editorial Design, Graphic Design, Vector Illustration, and Printing project by Atto - 08.03.2022
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    Kate Colin Kate Colin @kate_colin_design Glasgow, United Kingdom
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    7,818
    • Arts & Crafts
    • Fine Arts
    • Folded Wall Art. Paper Craft project by Kate Colin - 09.29.2021
    • Ancnoc Whisky. Paper Craft project by Kate Colin - 09.29.2021
    • QEST Scholarship. Paper Craft project by Kate Colin - 09.29.2021
    • Lighting Exhibitions. Lighting Design project by Kate Colin - 09.29.2021
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    Olivia Fields Olivia Fields @ofields Illustrator + Printmaker Based in Brooklyn, NY Nueva York, United States
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    3,085
    • Accessory Design
    • Artistic Drawing
    • Get to Work. Traditional illustration, and Digital Illustration project by Olivia Fields - 05.02.2019
    • Unusual Reporting. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.10.2021
    • How to Thrive in a Hybrid Workplace. Traditional illustration, and Editorial Illustration project by Olivia Fields - 09.15.2021
    • Spending and Saving For Happiness. Traditional illustration, and Editorial Illustration project by Olivia Fields - 11.24.2021
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    RISOTTO Studio RISOTTO Studio @risottostudio Designer Glasgow, United Kingdom
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    3,688
    • Design
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    • Queen St - Mural. Traditional illustration project by RISOTTO Studio - 03.01.2019
    • RISOTTO Cards. Product Design project by RISOTTO Studio - 10.27.2022
    • RISOTTO Apparel + Collaborations. Accessor, and Design project by RISOTTO Studio - 10.27.2022
    • Gabriella Marcella - Design Commissions. Design, Street Art, and Traditional illustration project by RISOTTO Studio - 05.25.2022
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    Eva Cremers Eva Cremers @evacremers 3D artist and director Nederland, Netherlands
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    438
    • Traditional illustration
    • Digital Illustration
    • Passion project. Traditional illustration, 3D, 3D Character Design, 3D Modeling, and Digital Illustration project by Eva Cremers - 09.01.2022
    • CCC shoes & bags. Traditional illustration, Advertising, Fine-Art Photograph, Motion Graphics, 3D, and Digital Illustration project by Eva Cremers - 09.01.2022
    • Smiley x Eva Cremers. Traditional illustration, 3D Character Design, 3D, Character Design, Arts, Crafts, and Fine Arts project by Eva Cremers - 09.01.2022
    • ON x Roger Federer. Traditional illustration, Motion Graphics, 3D, Animation, Video, 3D Animation, 3D Modeling, and Digital Illustration project by Eva Cremers - 09.01.2022
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