TOOY Catalogue

TOOY's new catalog was conceptualized as a true editorial project.
The image-based narrative takes us from dawn to midnight, capturing the light changing with the passing of the hours and in the various environments of the domestic space.
The inclusion in the book block of colored transparent films helps mark out the division by chapters.
The catalog acquires editorial value through the inclusion of a genre-based instant fiction.
The pages are structured as in an artist's book where the dynamism of the typography plays a fundamental role.

concept: Studiopepe.
text: Elena Ravera
type: Nolan Paparelli
styling: Greta Cevenini
photography: Silvia Rivoltella
papers: Favini, Fedrigoni and Gmund
print: antiga graphic