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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Claudia Garcia Vargas

Claudia Garcia Vargas

@clagarciav

Bogota, Colombia

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    Espacio Crudo Espacio Crudo @espaciocrudo Estudio de desarrollo de contenido gastronómico Bogota, Colombia
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    44,250
    • Design
    • Branding & Identity
    • Paloquemao. Photograph, Studio Photograph, Product Photograph, Digital Photograph, Food Photograph, and Photographic Lighting project by Espacio Crudo - 05.17.2019
    • - Agüitas -. Photograph, Fine-Art Photograph, Digital Photograph, and Photographic Lighting project by Espacio Crudo - 04.04.2019
    • VEGAN - Impossible bouquet - . Creativit, Photograph, Fine-Art Photograph, Product Photograph, and Photographic Lighting project by Espacio Crudo - 04.01.2019
    • Falta de Juete. Fine-Art Photograph, Product Photograph, and Portrait Photograph project by Espacio Crudo - 04.01.2019
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    Gonzalo P. Martos Gonzalo P. Martos @gonzalopmartos Fotógrafo y cinematógrafo Madrid, Spain
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    50,969
    • Film
    • Photography
    • Somos Luz - Boa Mistura. Film, Film, Video, and TV project by Gonzalo P. Martos - 10.17.2013
    • Being a cinematographer. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 10.17.2015
    • Blind Cap - Samsung. Film, Film, Video, TV, and Advertising project by Gonzalo P. Martos - 05.01.2016
    • Deloné. Film, Video, TV, Film, and Photograph project by Gonzalo P. Martos - 04.15.2016
  • BLUR Films BLUR Films @blurfilms_tv Productora Madrid, Spain
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    532
    • Film, Video & TV
    • Advertising
    • Te van a mirar. Film, Video, TV, Photograph, Post-production, Audiovisual Production, and Advertising project by BLUR Films - 03.01.2017
    • Gina. Film, Video, TV, Advertising, Photograph, Post-production, and Audiovisual Production project by BLUR Films - 04.01.2017
    • Audi "Sport". Br, ing, Identit, Film, Video, TV, and Advertising project by BLUR Films - 07.14.2016
    • San Miguel 0,0% Isotónica by Alberto Blanco. Film, Video, TV, Advertising, and Video project by BLUR Films - 08.31.2016
  • Juan Esteban Muñoz Bedoya Juan Esteban Muñoz Bedoya @juanestem Medellín, Colombia
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    544
    • 3D
    • Animation
    • Rionegro Ciudad Musical. Br, ing, Identit, and Design project by Juan Esteban Muñoz Bedoya - 12.28.2018
    • MILLAS MUSICALES. Packaging, T, and pograph project by Juan Esteban Muñoz Bedoya - 06.05.2016
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    Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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    102,140
    • Photography
    • Bonanto. Product Photograph project by Martí Sans - 07.01.2019
    • Drinks. Photograph project by Martí Sans - 07.03.2017
    • Exalta chocolate. Photograph project by Martí Sans - 09.27.2017
    • Indet Labels. Photograph project by Martí Sans - 06.26.2017
  • Adriana Camargo Niño Adriana Camargo Niño @adrikf Ilustradora Bogota, Colombia
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    546
    • Animation
    • Branding & Identity
    • ¿Dónde estás?. Character Design, and Children's Illustration project by Adriana Camargo Niño - 04.15.2019
    • F I S H E R. 3D, To, Design, and 3D Character Design project by Adriana Camargo Niño - 02.07.2019
    • R U N. 3D, Art Direction, To, Design, Character Design, and Traditional illustration project by Adriana Camargo Niño - 05.21.2017
    • Monsters . 3D, Character Design, and Traditional illustration project by Adriana Camargo Niño - 06.20.2016
  • KIKE J. DÍAZ KIKE J. DÍAZ @kikejdf Ilustrador Orense, Spain
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    524
    • Comic
    • Design
    • Liz Sherman. Traditional illustration project by KIKE J. DÍAZ - 04.22.2020
    • The Rocketeer. Traditional illustration project by KIKE J. DÍAZ - 04.20.2020
    • Kamen Rider. Traditional illustration project by KIKE J. DÍAZ - 04.20.2020
    • Ultraman . Traditional illustration project by KIKE J. DÍAZ - 04.24.2019
  • Guillermo Tejeda Guillermo Tejeda @willytejeda88 DIGITAL INVADER Chihuahua, Mexico
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    580
    • Graphic Design
    • Traditional illustration
    • COFFEE SHOP. Traditional illustration, 3D, Br, ing, Identit, Art Direction, Character Design, Interior Architecture, 3D Animation, 3D Modeling, Concept Art, and 3D Design project by Guillermo Tejeda - 09.27.2021
    • REEL 2021. 3D, Animation, 2D Animation, 3D Animation, Character Animation, Creativit, 3D Design, and Motion Graphics project by Guillermo Tejeda - 04.15.2021
    • Composición still life 3D. 3D, Photographic Composition, Concept Art, 3D Modeling, and Photo Retouching project by Guillermo Tejeda - 03.11.2021
    • Mi Proyecto del curso: Dirección de Arte con Cinema 4D. 3D, 3D Animation, Br, ing, Identit, Creativit, Art Direction, 3D Modeling, and Motion Graphics project by Guillermo Tejeda - 06.14.2018
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    Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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    167,411
      • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
      • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
      • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
      • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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      Andreu Sierro Andreu Sierro @andreu_sierro Creativo - Guionista Barcelona, Spain
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      508
      • 3D
      • Film, Video & TV
      • Pequeño Karolo, el vampiro mellado.. Traditional illustration project by Andreu Sierro - 06.15.2014
      • Ilustarciones digitales . Traditional illustration project by Andreu Sierro - 06.15.2015
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      701,181
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
    • Patricia Vilches Patricia Vilches @pvilches Diseñador Gráfico Posadas, Spain
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      506
      • Design
      • Traditional illustration
      • Tríptico Adepo. Graphic Design project by Patricia Vilches - 11.15.2017
      • Logotipo y Papelería Todopoda. Graphic Design project by Patricia Vilches - 11.15.2017
      • Logotipo Club de Pesca La Manigua. Graphic Design project by Patricia Vilches - 11.15.2017
      • Invitación de boda. Graphic Design project by Patricia Vilches - 11.15.2017
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      Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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      44,672
      • Design
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      • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
      • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
      •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
      • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
    • Esther Morales Esther Morales @esthermoralesart Character Designer Salamanca, Spain
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      487
      • Traditional illustration
      • Character Design
    • Imaginsa Estudio Imaginsa Estudio @imaginsa Creativo gráfico Santander, Spain
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      491
      • Graphic Design
      • Product Design
      • K P L . CLOWN / SKULL.. Br, ing, Identit, Traditional illustration, and Vector Illustration project by Imaginsa Estudio - 10.07.2017
      • IMAGINSA LINES. Br, ing & Identit project by Imaginsa Estudio - 10.07.2017
      • ESEODEA. Graphic Design project by Imaginsa Estudio - 04.15.2017
      • IMA. Br, ing & Identit project by Imaginsa Estudio - 04.15.2017
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      Minsk Minsk @minskbarcelona Barcelona, Spain
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      507
      • Design
      • Motion Graphics
      • Christmas RD Sistemas 2019-20. Animation, Motion Graphics, and Stop Motion project by Minsk - 01.13.2020
      • Memoria anual de la Fundació Setba. Art Direction, Editorial Design, and Graphic Design project by Minsk - 05.08.2019
      • Acolliments Familiars, de Creu Roja. Animation, 2D Animation, and Stop Motion project by Minsk - 01.23.2019
      • Brots Consultoria. Web Development, Logo Design, Interactive Design, and UX / UI project by Minsk - 06.25.2018
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      Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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      160,465
      • Design
      • Traditional illustration
      • Coleccion de Pañuelos 2020. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
      • Diseño de estampados para packaging de chocolate. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
      • Diseño de estampados para packaging de té. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
      • Colección de Fulares Estampados. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
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      Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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      82,705
      • Traditional illustration
      • Animation
      • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
      • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
      • Teklak ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
      • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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      Puño Puño @puno Medellín, Colombia
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      857,798
      • Traditional illustration
      • Photography
      • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
      • Class notes. Traditional illustration project by Puño - 03.08.2017
      • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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      Óscar Lloréns Óscar Lloréns @ollorens Ilustrador-diseñador Madrid, Spain
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      125,886
      • Design
      • Traditional illustration
      • CRYPTO POOPY. Traditional illustration, Design, and Character Design project by Óscar Lloréns - 10.09.2024
      • My Course Project: Illustration with Procreate: Draw Impossible Scenes. Traditional illustration, Digital Illustration, and Digital Drawing project by Óscar Lloréns - 09.10.2021
      • Cover of Retina magazine. El País.. Editorial Illustration project by Óscar Lloréns - 02.02.2021
      • Wine label. Flipas Garnacha. Traditional illustration project by Óscar Lloréns - 01.27.2021
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      Domestika Domestika @domestika Berkeley, United States
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      2,173,656
      • Andrea Angarita Andrea Angarita @tangara_arte Soy artista plástica, me dedico a la pintura, street art, dibujo, ilustración, y fotografía. Conozco y manejo con destreza los programas de la Suite de Adobe, en especial Photoshop, Lightroom, Ilustrator, Indesign y Premier. Cundinamarca, Colombia
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        7
        • Street Art
        • Fine Arts
      • Juliana Hernández Juliana Hernández @martinez_juliana182 Artista Electrónica Bogota, Colombia
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        4
        • Fine Arts
        • Interactive Design
      1. Creatives
      2. Bogota, Colombia
      3. Traditional illustration in Bogota, Colombia
      4. Claudia Garcia Vargas

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