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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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chayc399

chayc399

@chayc399

Guadalajara, Mexico

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chayc399

Courses

  • Fabric Dolls: Design and Content Creation. Craft, Photography, and Video course by Elena Sánchez Santos

    Fabric Dolls: Design and Content Creation

    A course by Elena Sánchez Santos

    Craft, Photography, and Video

  • Culinary Art: Watercolor Techniques for Illustrated Biscuits. Craft, and Culinary course by Rachel Levesque

    Culinary Art: Watercolor Techniques for Illustrated Biscuits

    A course by Rachel Levesque

    Craft, and Culinary

See all their courses

Projects

  • Mi Proyecto del curso: Dibujo anatómico para principiantes. Fine Arts project by chayc399 - 09.06.2020
  • Mi Proyecto del curso: Retrato realista con lápiz de grafito. Fine Arts project by chayc399 - 09.06.2020
  • Mi Proyecto del curso: Pintar con hilo: técnicas de ilustración textil. Arts, and Crafts project by chayc399 - 09.06.2020
  • Mi Proyecto del curso: Dibujo para principiantes nivel -1. Fine Arts project by chayc399 - 08.15.2020
  • Mi Proyecto del curso: Técnicas avanzadas de bordado: puntadas y composiciones con volumen. Arts, and Crafts project by chayc399 - 07.12.2020

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  • chayc399 – @chayc399
    • Design
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Joined March 2020
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  • Mi Proyecto del curso: Dibujo anatómico para principiantes. Fine Arts project by chayc399 - 09.06.2020

    Mi Proyecto del curso: Dibujo anatómico para principiantes

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  • Mi Proyecto del curso: Retrato realista con lápiz de grafito. Fine Arts project by chayc399 - 09.06.2020

    Mi Proyecto del curso: Retrato realista con lápiz de grafito

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