Creating an authentic brand requires knowing your audience. Therefore, a good interview and survey structure is crucial for strategies that connect.. This resource will help you define your brand pillars, including a practical example of how to set up interviews and surveys and gather useful information. What will you find in this downloadable resource? - Sample interview structure - Key questions to define your brand purpose - Template to adapt to your projects
@cegh
San Luis Potosí, Mexico
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A course by Patricio Betteo
Illustration
A list by Carlos Guevara
2024 - Present
