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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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ccoquelicot7

ccoquelicot7

@ccoquelicot7

Lyon, France

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    • My project for course: Illustration Techniques to Unlock your Creativity. Design, Traditional illustration, Fine Arts, Painting, Creativit, Creating with Kids, and Sketchbook project by ccoquelicot7 - 03.29.2022

      My project for course: Illustration Techniques to Unlock your Creativity

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    • My project for course: Delicate Watercolors for Narrative Illustration. Traditional illustration, Watercolor Painting, and Children's Illustration project by ccoquelicot7 - 03.28.2022

      My project for course: Delicate Watercolors for Narrative Illustration

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