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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Camilo Casallas Torres

Camilo Casallas Torres

@castor131

Bogota, Colombia

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    Tiago Henriques Tiago Henriques @tiagorhenriques London, United Kingdom
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    4,599
      • My project in Content Creation: Sustainable Social Media Strategies course. Marketing, Social Media, Digital Marketing, Content Marketing, Communication & Instagram Marketing project by Tiago Henriques - 01.27.2022
      • 🎙 Podcast. Creativit, Content Marketing & Instagram Marketing project by Tiago Henriques - 12.01.2021
      • 📷 Brand Collabs + Reels + Animations. Social Media, Social Media Design, Advertising, Film, Video, TV, and Motion Graphics project by Tiago Henriques - 12.01.2021
      • 🎞 Youtube videos. Traditional illustration, Education, Film, Video, TV, Creativit, YouTube Marketing, and Social Media project by Tiago Henriques - 12.01.2021
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      Renata Rodrigues Renata Rodrigues @re_rodrigues São Paulo, Brazil
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      15,880
        • íon Itaú. Design project by Renata Rodrigues - 01.19.2022
        • iupp Itaú. Design project by Renata Rodrigues - 01.19.2022
        • Sadia. Design project by Renata Rodrigues - 01.04.2022
        • Jimmi. Design project by Renata Rodrigues - 01.04.2022
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        Victor Pascual Victor Pascual @victorpascual Especialista en análisis y visualización de datos Barcelona, Spain
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        36,336
        • Information Design
        • Interactive Design
        • Visualización del ranking de universidades de Shanghai (ARWU). Graphic Design project by Victor Pascual - 06.02.2015
        • Mapa de la ciencia. Graphic Design project by Victor Pascual - 06.02.2015
        • Análisis de las valoraciones en IMDB de mis series favoritas. Graphic Design project by Victor Pascual - 06.02.2015
        • My Working Pulse. Graphic Design project by Victor Pascual - 06.02.2015
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        Gustavo Miller Gustavo Miller @gumiller Lisbon, Portugal
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        6,253
          • Doc Paralelos: Red Bull. Content Marketing, Digital Marketing, Film, Video, TV, YouTube Marketing, Facebook Marketing & Instagram Marketing project by Gustavo Miller - 11.07.2016
          • Infográfico: alta do dólar (Globo). Content Marketing, Facebook Marketing, Instagram Marketing, Digital Marketing, Film, Video, TV, Communication & Infographics project by Gustavo Miller - 08.07.2021
          • G1 em 1 minuto. Content Marketing, Digital Marketing, Advertising, Communication, Film, Video, and TV project by Gustavo Miller - 12.13.2015
          • Mind Tricks: série de skate Red Bull. Content Marketing, Digital Marketing, Film, Video, TV, Communication, and Animation project by Gustavo Miller - 07.04.2018
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          F O F O @orlanfra eCommerce & Digital Director Roma, Italy
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          17,384
          • Branding & Identity
          • Design Management
          • Facebook Marketing - Impacto Covid-19 sobre eCommerce. Marketing, Content Marketing, Digital Marketing, Facebook Marketing & Instagram Marketing project by F O - 07.14.2020
          • Plan de Marketing Digital para una marca de cigarillos electronicos. Marketing, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, and Mobile Marketing project by F O - 07.14.2020
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          Natzir Turrado Natzir Turrado @n_turrado_ruiz Strategic & Technical SEO Consulting Barcelona, Spain
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          • Marketing
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          Sophie Simmons Sophie Simmons @sophiesimmonsltd Project Manager Madrid, Spain
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          • Photography
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          • SOW - Final project in Project Management for Effective Client Communication course. Creative Consulting, Design Management, and Marketing project by Sophie Simmons - 12.10.2021
          • LEGO - Youtube content. . Advertising, Social Media, Film, Video, and TV project by Sophie Simmons - 09.09.2021
          • TESCO Halloween 2015 - BBH London . Advertising, Social Media, Film, Video, and TV project by Sophie Simmons - 09.09.2021
          • L'Oréal Bambi Eye Fals Lash Mascara  . Advertising, Photograph, Post-production, TV, Film, Video, and TV project by Sophie Simmons - 09.08.2021
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          Jorge Alderete Jorge Alderete @jorgealderete Mexico City, Mexico
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          5,162
          • Design
          • Traditional illustration
          • Sonorama Dos. Poster Design, Product Design, and Traditional illustration project by Jorge Alderete - 12.18.2018
          • Tike'a Rapa Nui, el libro. Traditional illustration project by Jorge Alderete - 12.18.2018
          • Black is Black. Traditional illustration project by Jorge Alderete - 11.13.2018
          • Andrés Calamaro . Graphic Design, and Traditional illustration project by Jorge Alderete - 11.13.2018
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          Copete Cohete Copete Cohete @copetecohete Estudio Gráfico Espacial para Terrícolas Mexico City, Mexico
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          5,654
          • Design
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          • MONTEJO. Design, Graphic Design, and Traditional illustration project by Copete Cohete - 04.07.2016
          • RANDOM ILLUSTRATIONS. Traditional illustration, and Screen Printing project by Copete Cohete - 04.07.2016
          • LOGO SET. Br, ing, Identit, Design, and Graphic Design project by Copete Cohete - 04.07.2016
          • STICKER SET. Design, Graphic Design, Traditional illustration, and Screen Printing project by Copete Cohete - 04.07.2016
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          Paadín Paadín @paadin_jm Barcelona, Spain
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          6,595
          • Design
          • Branding & Identity
          • Cities. Monocle. Graphic Design, Vector Illustration & Infographics project by Paadín - 12.21.2020
          • A Country of Letters.. Graphic Design, Vector Illustration & Infographics project by Paadín - 12.21.2020
          • Germany. Beremberg Magazine. Graphic Design, Vector Illustration & Infographics project by Paadín - 12.17.2020
          • Black is Betlza. Editorial Design, and Vector Illustration project by Paadín - 12.17.2020
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          Daniela Martagón Daniela Martagón @d_martagon Artista visual, ilustradora, editora Madrid, Spain
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          2,006
          • Traditional illustration
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          • Las tres hermanas. Traditional illustration, Editorial Design, and Education project by Daniela Martagón - 08.03.2021
          • Mi Proyecto del curso: Ilustración de infografías para público infantil y juvenil. Editorial Design, Education, Traditional illustration, Digital Illustration, Children's Illustration & Infographics project by Daniela Martagón - 03.17.2021
          • FLAI. Poster Design, and Education project by Daniela Martagón - 07.01.2017
          • Programa de emprendimiento. Communication, Graphic Design, and Traditional illustration project by Daniela Martagón - 07.01.2020
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          Puño Puño @puno Medellín, Colombia
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          859,175
          • Traditional illustration
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          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          Jorsh Peña Jorsh Peña @jorshpena ilustrador / arte Tijuana, Mexico
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          13,378
          • Traditional illustration
          • Character Design
          • Happy Fun Corp. Traditional illustration project by Jorsh Peña - 09.30.2020
          • Adobe Lat. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 05.04.2020
          • Quarantine & Chill. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.30.2020
          • GQ Mexico and Latin America - March 2020. Traditional illustration, Digital Illustration, and Vector Illustration project by Jorsh Peña - 03.18.2020
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          Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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          381,607
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          Daniel Torres Burriel Daniel Torres Burriel @torresburriel Consultor de usabilidad Zaragoza, Spain
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          4,835
          • UX / UI
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          Mariella Motilla Mariella Motilla @mariellamotilla León, Mexico
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          84,237
          • Design
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          • Arte textil para muro diferentes propuestas . Interior Design project by Mariella Motilla - 07.19.2019
          • Plafón Textil Gran Fiesta Americana Los Cabos . Interior Design project by Mariella Motilla - 12.19.2018
          • Arte Textil para Starbucks Reserve Monterrey . Interior Design project by Mariella Motilla - 07.19.2019
          • "Campos de Trigo" Pieza de arte textil en yute con técnica de macrame . Interior Design project by Mariella Motilla - 07.19.2019
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          EstudioRacimo EstudioRacimo @estudio_racimo Tulsa, Chile
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          12,536
          • Design
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          • Stgo Lateral: Revitalización de las Galerías Comerciales del centro de Stgo. Br, ing, Identit, Creative Consulting, Creativit, Design Management, Marketing, Stor, and telling project by EstudioRacimo - 07.26.2019
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          Strike Heredia Strike Heredia @strikewan Lima District, Peru
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          15,000
            • Falabella [Design Sprint]. UX / UI project by Strike Heredia - 05.27.2019
            • UPC [Landing Pre-Grado]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019
            • Aceros Arequipa [Landing]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019
            • SOYUZ [Webpage]. Web Design, Digital Marketing, and UX / UI project by Strike Heredia - 05.27.2019
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            Rémy Bastien Rémy Bastien @remybastien Mexico City, Mexico
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            8,260
            • Web Design
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            • La fortaleza de un campeón. Video Games project by Rémy Bastien - 01.14.2014
            • Campaña - Nuevo sistema de justicia penal. Advertising project by Rémy Bastien - 07.20.2015
            • Forever Alone, Advergame. Video Games project by Rémy Bastien - 02.14.2014
            • Indie Rocks!. Cop, and writing project by Rémy Bastien - 02.25.2014
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            Daniel Granatta Daniel Granatta @granatta Mexico City, Mexico
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            77,301
              • Nike We Run México. Design, Graphic Design, Traditional illustration, Marketing, and Advertising project by Daniel Granatta - 09.01.2013
              • Cruz Roja: Donación de órganos - Gusanos. Marketing, and Advertising project by Daniel Granatta - 05.04.2012
              • Mobile / Meeting - Kit Kat. Design, Marketing, and Advertising project by Daniel Granatta - 04.13.2012
              • Enchingatown. Interactive Design, Marketing, and Social Media project by Daniel Granatta - 08.07.2011
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              Víctor Ojuel Víctor Ojuel @victor_ojuel Narrative Designer + Writer Royal Leamington Spa, United Kingdom
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              8,630
              • Video Games
              • Storytelling
              • Ficción interactiva (Twine). Video Games project by Víctor Ojuel - 12.04.2019
              • Guion de cinemáticas. Video Games project by Víctor Ojuel - 12.04.2019
              • Pharaonic. Script project by Víctor Ojuel - 11.21.2019
              • Relicta. Script project by Víctor Ojuel - 11.21.2019
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              Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación y transformación digital, Social Media Strategist, speaker y docente Barcelona, Spain
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              378,366
              • Advertising
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              • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
              • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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              Daniel Benítez Daniel Benítez @dabntz Director de arte para videojuegos Sevilla, Spain
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              40,170
                • Mi Proyecto del curso: Creación de escenarios pixel art para videojuegos. Game Development, Game Design, Pixel Art, and Video Games project by Daniel Benítez - 01.22.2021
                • Pixel Art Tileset: House Interiors. Game Development, Game Design, Pixel Art, and Video Games project by Daniel Benítez - 01.09.2020
                • Pixel Art Tileset: City Street. Game Development, Pixel Art, Video Games, and Game Design project by Daniel Benítez - 08.22.2019
                • Videojuego: 'Pizza Guy'. 2D Animation, Character Animation, Pixel Art, and Video Games project by Daniel Benítez - 11.19.2019
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                Raquel Marín Álvarez Raquel Marín Álvarez @lalolagrafica Diseñadora gráfica Logroño, Spain
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                20,561
                  • ORTOTIPOGRAFÍA PARA DISEÑADORES. Graphic Design, Editorial Design, and Design project by Raquel Marín Álvarez - 02.21.2023
                  • Luis Burgos. Br, ing, Identit, Packaging, and Design project by Raquel Marín Álvarez - 12.01.2022
                  • BOTANICAL. Design project by Raquel Marín Álvarez - 10.01.2021
                  • Surefire tricks for polishing texts. Dictionary of good written communication practices.. Editorial Design, Graphic Design, Writing, and Communication project by Raquel Marín Álvarez - 09.04.2021
                1. Creatives
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                3. Camilo Casallas Torres

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