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    From invisible to memorable: how to tell the story behind your creative projects
    Latest blog post

    From invisible to memorable: how to tell the story behind your creative projects

    How to tell the process behind your creative projects. In the digital era, showing only the final result of a project is no longer enough. Audiences seek to understand what's behind each piece: the decisions, the mistakes, the doubts and the learnings. This is where the creative process takes on a differential value. Sharing your process not only enriches your work, but also becomes a powerful tool for connection, learning and professional positioning. This article will guide you to structure and communicate your process in a clear, strategic and attractive way, helping you to stand out in an increasingly competitive environment. [Why is it important to share your process? Showing how you work builds trust. It allows other people to understand your way of thinking and reinforces your credibility as a professional. It's not just about showing what you do, but explaining why you do it. It also humanizes your work. By sharing sketches, tests or even mistakes, you make visible the real side of the creative process, moving away from the idea of immediate perfection. It also brings educational value. Many people who follow your work are looking to learn, be inspired or improve their own skills. Showing the process turns your content into a source of knowledge. Finally, it strengthens your personal brand or the identity of your studio. Explaining your methodology positions you as someone with criteria, experience and a voice of your own within the industry.

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Carmen Daza Serrano

Carmen Daza Serrano

@carmends

Córdoba, Spain

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    Raúl Martínez Tapia Raúl Martínez Tapia @raultapia Mexico City, Mexico
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      • Eventos exclusivos para prensa - Una táctica de relacionamiento infalible. Communication project by Raúl Martínez Tapia - 02.02.2022
      • Byline Article - El poder de la perspectiva de género en programas de emprendimiento. Communication project by Raúl Martínez Tapia - 04.25.2021
      • Comunicado de prensa - Alianza entre Domino´s Pizza y ElectroBike . Communication project by Raúl Martínez Tapia - 10.10.2020
      • Proyecto de PR comunicación y Políticas Públicas - #ImpulsaTuEmpresaConFacebook . Stor, telling, Advertising, Events, Communication, and Growth Marketing project by Raúl Martínez Tapia - 07.19.2021
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      Fiona Minett Fiona Minett @fionaminett Oxford, United Kingdom
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      • Design
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      • My project for course: Public Relations for Creatives and Creators. Creative Consulting, Marketing, Digital Marketing, Content Marketing, and Communication project by Fiona Minett - 05.24.2022
      • The Calm Gallery. Communication project by Fiona Minett - 01.28.2022
      • Indigo Wares. Communication project by Fiona Minett - 01.28.2022
      • Natural Wellness Box. Communication project by Fiona Minett - 01.28.2022
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      PutosModernos PutosModernos @putosmodernos Es triste pedir pero más triste es hacer crowdfunding Barcelona, Spain
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      • PutosModernos x Kérastase. Advertising project by PutosModernos - 02.22.2023
      • PutosModernos  x  Pull&Bear. Advertising, Poster Design, and Marketing project by PutosModernos - 02.14.2023
      • PutosModernos x Open Arms. Advertising project by PutosModernos - 07.25.2022
      • PutosModernos x Cabify. Advertising, Marketing, and Graphic Design project by PutosModernos - 06.25.2021
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      Javier Usobiaga Ferrer Javier Usobiaga Ferrer @htmlboy Diseñador web Barcelona, Spain
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      • Sitio web c40 Inclusive Cities. Web Development, and Web Design project by Javier Usobiaga Ferrer - 03.28.2019
      • Sitio web de Decidim.org. Web Development, and Web Design project by Javier Usobiaga Ferrer - 10.28.2018
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      Canvas+Co Canvas+Co @canvasco Earning your customer's attention is everything. Nothing can be achieved without it. Only once you've captured it can you ask someone to share, download, subscribe, or buy. San Francisco, United States
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      • Final Project for "Video Marketing Strategy: Create Ads for Instagram and TikTok" | Video Ads for a Plant Delivery Service. Marketing, Social Media, Digital Marketing, Instagram, Facebook Marketing, Instagram Marketing, Growth Marketing, and Mobile Marketing project by Canvas+Co - 08.04.2022
      • Feature in Entrepreneur Magazine. Business, and Marketing project by Canvas+Co - 02.22.2022
      • Canvas+Co at AdWord. Advertising, Digital Marketing, Instagram Marketing, Facebook Marketing, and YouTube Marketing project by Canvas+Co - 02.22.2022
      • “Creativity Thrives in Constraint” at Inbound . Events, Advertising, Digital Marketing, Instagram Marketing, Facebook Marketing, and YouTube Marketing project by Canvas+Co - 02.22.2022
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