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    From followers to customers: How to convert interactions into real sales
    Latest blog post

    From followers to customers: How to convert interactions into real sales

    Spoiler: likes do not pay the bills Having a lot of followers doesn't guarantee that you're selling. How many times have you seen brands with thousands of likes... but without a single comment asking "how do I buy?"? The truth is that accumulating followers or interactions without a strategy behind it is like filling a stadium... and not having a microphone. This article is a clear, actionable guide for you to turn interest into purchase intent, and that intent into actual sales. Even if you're just starting out or don't have an ecommerce site yet. 1. The most common mistake: measuring vanity and not value. Having likes and followers is nice, but not always useful. Vanity metrics (followers, views, likes) give you exposure, but not revenue. What matters is how much of that attention you can convert into action: clicks, posts, purchases, subscriptions. The first thing you need to ask yourself is: Am I generating desire or just entertainment? People can love your content... and have no idea you're selling anything. 2. Content that converts has intent. Not every post should sell, but every post should have a function. Are you educating? Connecting emotionally? Activating the desire to buy? Generating urgency? Practical example: A diary brand can make a video showing the designs (visual), then another explaining how to use it to plan the week (educational), then a story of a customer who used it to organize her venture (emotional). At the end, it invites with a call to action: "Ready to get organized without stress? Click on the link in bio". Tip: Don't sell cold. Warm up the relationship with helpful or inspirational content, then guide to action.

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Carlos Pano

Carlos Pano

@carlospano8

Mexico City, Mexico

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Carlos Pano

Web Designer at:

Courses

  • Creation of Membership Sites with WordPress. Web, App Design, Marketing, and Business course by Joan Boluda

    Creation of Membership Sites with WordPress

    A course by Joan Boluda

    Web, App Design, Marketing, and Business

  • Introduction to Adobe XD. Web, and App Design course by Ethan Parry
    Domestika Basics 5 courses

    Introduction to Adobe XD

    By Ethan Parry

    Web, and App Design

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Professional listing

  • Carlos Pano – @carlospano8
    • Design
    • Branding & Identity
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    • UX / UI
    • CSS
    • Game Development
    • E-commerce
    • HTML
    • Copywriting
    • Marketing
    • Naming
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    • Mobile Photography
    • Social Media
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    • Facebook Marketing
    • Instagram
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Joined November 2020
11
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