Creating an authentic brand requires knowing your audience. Therefore, a good interview and survey structure is crucial for strategies that connect.. This resource will help you define your brand pillars, including a practical example of how to set up interviews and surveys and gather useful information. What will you find in this downloadable resource? - Sample interview structure - Key questions to define your brand purpose - Template to adapt to your projects
@capture_liffe
Concepción, Chile
A course by Karmen Loh (Bearbrickjia)
Illustration
By Gemma Gould
