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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Héctor Santillán

Héctor Santillán

@buho

Aguascalientes, Mexico

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    Violeta Hernández Violeta Hernández @soyvioleta Diseñadora Gráfica, Artista e Ilustradora. Mexico City, Mexico
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    23,117
    • Design
    • Traditional illustration
    • Wild.. Pencil Drawing, Character Design, and Watercolor Painting project by Violeta Hernández - 08.29.2018
    • Nuevo proyectoHabitante: 70 small drawings. . Drawing, Traditional illustration, and Watercolor Painting project by Violeta Hernández - 08.23.2018
    • Drawings 17'. Drawing, and Traditional illustration project by Violeta Hernández - 08.23.2018
    • Animals (Pencil + Watercolor on Cotton Paper).. Drawing, Traditional illustration, and Watercolor Painting project by Violeta Hernández - 08.23.2018
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    Melissa Castrillón Melissa Castrillón @mv_castrillon Cambridgeshire, United Kingdom
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    6,501
    • Design
    • Product Design
    • My project for course: Picturebook Illustration: Explore Color and Composition. Traditional illustration, Pencil Drawing, Drawing, Digital Illustration, Children's Illustration, Color Theor, and Picturebook project by Melissa Castrillón - 02.09.2023
    • Phillip Pullman's His Dark Materials. Traditional illustration project by Melissa Castrillón - 02.09.2023
    • The balcony. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
    • Che Bello!. Traditional illustration, and Picturebook project by Melissa Castrillón - 03.22.2022
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    Ryan Dean Sprague Ryan Dean Sprague @pavlovvisuals Illustration Dallas, United States
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    1,083
    • Vector Illustration
    • Traditional illustration
    • Patagonia (Store Mural). Painting, Digital Illustration, and Vector Illustration project by Ryan Dean Sprague - 12.31.2019
    • T-Mobile Retail Project. Design, Traditional illustration, Art Direction, Fine Arts, Painting, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
    • Mighty Swell Spiked Seltzer Campaign. Traditional illustration, Art Direction, Graphic Design, Vector Illustration, Poster Design, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
    • Assorted Merchandise (2010 - 2019). Design, Traditional illustration, Music, Art Direction, Graphic Design, and Digital Illustration project by Ryan Dean Sprague - 08.15.2022
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    Jean Fraisse Jean Fraisse @jbfraisse Director de Arte para películas de animación Santiago de Querétaro, Mexico
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    175,385
    • Photography
    • Video
    • My project in Drawing 101: Introduction to Digital Illustration course. Traditional illustration, Drawing, Digital Illustration, and Digital Drawing project by Jean Fraisse - 06.22.2021
    • My project in Introduction to Digital Painting course. Fine Arts, Painting, Digital Illustration, Digital Drawing, and Digital Painting project by Jean Fraisse - 06.22.2021
    • Final Project - Character Design for Video Games and Animation Course. Character Design project by Jean Fraisse - 02.21.2019
    • Space travelers. Concept Art project by Jean Fraisse - 02.21.2019
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    Juan Villamil Juan Villamil @juansinmiedo Ilustrador Bogota, Colombia
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    38,294
    • Street Art
    • Printing
    • Vectorama vol.2. Digital Architecture, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.23.2019
    • Poster Collection. Poster Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Vectorama. Traditional illustration, Digital Illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
    • Bacánika Visual Hall . Set Design, Traditional illustration, and Vector Illustration project by Juan Villamil - 04.22.2019
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    Ilustrata Ilustrata @ilustrata Limeira, Brazil
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    8,989
    • Design
    • Branding & Identity
    • Meu projeto do curso: Introdução à fotografia analógica. Photograph, and Film Photograph project by Ilustrata - 12.02.2023
    • Tako Sushi. Traditional illustration, and Costume Design project by Ilustrata - 08.11.2021
    • Bad Luck. Traditional illustration, and Costume Design project by Ilustrata - 06.30.2021
    • Nekomance. Traditional illustration, and Costume Design project by Ilustrata - 09.19.2017
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    Estudio Kudasai Estudio Kudasai @estudiokudasai Buenos Aires, Argentina
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    40,613
    • Traditional illustration
    • Animation
    • El Ateneo. Traditional illustration project by Estudio Kudasai - 08.03.2023
    • Tahitilife. Traditional illustration project by Estudio Kudasai - 06.29.2023
    • Nekomi. Traditional illustration, Design, Character Design, and Character Animation project by Estudio Kudasai - 03.10.2023
    • Taishi. Design, Traditional illustration, Character Design, Packaging, Art Direction, and Graphic Design project by Estudio Kudasai - 02.15.2023
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    Adolfo Serra Adolfo Serra @adolfoserra Ilustrador Madrid, Spain
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    577,413
    • Traditional illustration
    • Fine Arts
    • Shelter and Wings Sheet. Traditional illustration, Art Direction, Arts, Crafts, Editorial Design, Graphic Design, Painting, Collage, Creativit, Pencil Drawing, Drawing, Digital Illustration, Realistic Drawing, Artistic Drawing, Children's Illustration, Acr, lic Painting, Digital Drawing, Digital Painting, Ink Illustration, Editorial Illustration, Children's Literature, and Decorative Painting project by Adolfo Serra - 12.22.2022
    • Libretas Notebooks Redonda Shop. Traditional illustration, Design, Art Direction, Br, ing, Identit, Arts, Crafts, Editorial Design, Fine Arts, Graphic Design, Packaging, Painting, Product Design, Creativit, Pencil Drawing, Drawing, Digital Illustration, Watercolor Painting, Realistic Drawing, Artistic Drawing, Bookbinding, Children's Illustration, Acr, lic Painting, Creating with Kids, Digital Drawing, Digital Painting, Color Theor, Editorial Illustration, Naturalistic Illustration, Gouache Painting, Floral, and Plant Design project by Adolfo Serra - 12.01.2022
    • ArticketBcn. Art Passport.. Traditional illustration, Advertising, Art Direction, Editorial Design, Fine Arts, Graphic Design, Marketing, Painting, Sketching, Creativit, Pencil Drawing, Drawing, Poster Design, Digital Illustration, Watercolor Painting, Artistic Drawing, Children's Illustration, Digital Design, Communication, Digital Drawing, Digital Painting, Ink Illustration, Color Theor, and Editorial Illustration project by Adolfo Serra - 09.12.2022
    • Walden. Thoreau. Traditional illustration, Art Direction, Editorial Design, Fine Arts, Graphic Design, Creativit, Drawing, Digital Illustration, Artistic Drawing, Ink Illustration, and Editorial Illustration project by Adolfo Serra - 02.09.2022
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    JORGE LEWIS JORGE LEWIS @jorgelewissi Artista, ilustrador y dibujante ante todo. Bogota, Colombia
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    16,345
    • Fine Arts
    • Traditional illustration
    • SERIGRAFÍA ZOOTIKA. Traditional illustration, and Fine Arts project by JORGE LEWIS - 07.23.2023
    • Exposición "Al Muro". Intervenciones murales en Casa Jauría. Con el artista Julián de Narvaez.. Street Art, Decoration, Traditional illustration, and Painting project by JORGE LEWIS - 04.08.2020
    • Fish-beast on bank. Fine Arts, Pencil Drawing & Interior Design project by JORGE LEWIS - 03.26.2020
    • TOTEM DOMESTIKA. Collage, Drawing, and Traditional illustration project by JORGE LEWIS - 02.04.2020
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    Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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    142,479
    • Painting
    • Design
    • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
    • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
    • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
    • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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    Catalina Estrada Uribe Catalina Estrada Uribe @catalinaestrada Medellín, Colombia
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    40,609
      • Puzzles. Traditional illustration, To, and Design project by Catalina Estrada Uribe - 08.25.2021
      • NetflixWomen Latam. Traditional illustration, and Fashion Design project by Catalina Estrada Uribe - 08.25.2021
      • Alive andKiking UK Charity. Traditional illustration, Education, and Vector Illustration project by Catalina Estrada Uribe - 08.25.2021
      • Guardia Indígena. Traditional illustration, and Motion Graphics project by Catalina Estrada Uribe - 08.24.2021
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      Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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      410,157
      • Fine Arts
      • Arts & Crafts
      • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
      • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
      • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
      • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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      Robert Sammelin Robert Sammelin @robertsammelin Stockholm, Sweden
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      3,670
      • Photography
      • Film, Video & TV
      • My project for course: Cover Art Illustration with Pencil, Ink, and Digital Painting. Pencil Drawing, Drawing, Digital Illustration, Digital Painting & Ink Illustration project by Robert Sammelin - 11.06.2022
      • Various Client Work. Traditional illustration, Advertising, 3D, Art Direction, Graphic Design, Marketing, Packaging, and Screen Printing project by Robert Sammelin - 04.27.2022
      • Screenprinted Movie Posters. Traditional illustration, Graphic Design, and Screen Printing project by Robert Sammelin - 04.27.2022
      • Posters for Imaginary Films. Traditional illustration, and Graphic Design project by Robert Sammelin - 04.27.2022
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      Jorge Alderete Jorge Alderete @jorgealderete Mexico City, Mexico
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      5,162
      • Design
      • Traditional illustration
      • Sonorama Dos. Poster Design, Product Design, and Traditional illustration project by Jorge Alderete - 12.18.2018
      • Tike'a Rapa Nui, el libro. Traditional illustration project by Jorge Alderete - 12.18.2018
      • Black is Black. Traditional illustration project by Jorge Alderete - 11.13.2018
      • Andrés Calamaro . Graphic Design, and Traditional illustration project by Jorge Alderete - 11.13.2018
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      Guacala Studio Guacala Studio @guacalastudio diseñador gráfico Cali, Colombia
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      42,056
      • Design
      • Character Design
      • GUACALA COLLECTION 15. Traditional illustration, Character Design, Digital Illustration, Concept Art, and Digital Design project by Guacala Studio - 01.31.2024
      • GUACALA SKATEBOARDS // MEXICO . Character Design, Digital Illustration, and Product Design project by Guacala Studio - 10.13.2023
      • GUACALA COLLECTION 14. Traditional illustration, Character Design, Graphic Design, Vector Illustration, and Editorial Illustration project by Guacala Studio - 08.21.2023
      • Guacala Collection  No. 13. Traditional illustration, Character Design, and Digital Illustration project by Guacala Studio - 10.06.2022
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
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        Tavo Montañez Tavo Montañez @tavo_montanez Ilustrador Aguascalientes, Mexico
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        606
        • Traditional illustration
        • Arts & Crafts
        • Monster Mash / Inktober 2017. Character Design, and Traditional illustration project by Tavo Montañez - 10.27.2017
        • The pen is feminine. Traditional illustration project by Tavo Montañez - 09.15.2017
        • Frida's loves. Traditional illustration project by Tavo Montañez - 09.15.2017
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        Ivan Castro Ivan Castro @ivancastro Barcelona, Spain
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        31,075
        • Graphic Design
        • Education
        • Santboiana. Graphic Design, T, pograph, and Lettering project by Ivan Castro - 05.20.2022
        • Mi Proyecto: ¿Quién puede matar a un niño?. Design, Lettering, T, and pograph project by Ivan Castro - 12.12.2017
        • Poster for Who Can Kill a Child?. Lettering, Poster Design, H, and Lettering project by Ivan Castro - 12.05.2017
        • Viejóvenes. Lettering project by Ivan Castro - 10.26.2017
      • Ale Sustaita Ale Sustaita @alesustaita Aguascalientes, Mexico
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        5
        • Photography
        • Film, Video & TV
      • Teacher Plus
        Ink Bad Company Ink Bad Company @inkbadcompany Ilustrador, Diseñador gráfico Valencia, Spain
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        4,439
        • Design
        • Advertising
        • Someplace Upstate. Traditional illustration, Poster Design, and Art Direction project by Ink Bad Company - 05.18.2023
        • Why We Love Die Hard. Traditional illustration, Art Direction, Industrial Design, Film, and Drawing project by Ink Bad Company - 01.04.2023
        • Māratopia (a novel). Traditional illustration, Art Direction, Graphic Design, Comic, Lettering, and Drawing project by Ink Bad Company - 11.23.2022
        • Forbes, #86. Traditional illustration, Editorial Illustration, Art Direction, and Tattoo Design project by Ink Bad Company - 07.12.2021
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        Zoveck Estudio Zoveck Estudio @zoveck Ilustración, Collage, Diseño, arte, estampa, impresión Mexico City, Mexico
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        21,471
        • Branding & Identity
        • Design
        • Fina Estampa 2019. Artistic Drawing, and Traditional illustration project by Zoveck Estudio - 10.18.2019
        • Bleu & Blanc Magazine. Collage, and Traditional illustration project by Zoveck Estudio - 03.19.2019
        • Diseño e ilustración de afiche para Feria Gráfica . Collage, and Traditional illustration project by Zoveck Estudio - 07.17.2018
        • Cartel para tienda Nomad, Australia. Collage, Design, and Traditional illustration project by Zoveck Estudio - 04.28.2018
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        Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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        167,449
          • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
          • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
          • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
          • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
        • Jimena Méndez Jimena Méndez @hada_jime Diseñadora Gráfica Aguascalientes, Mexico
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          6
          • Design
          • Branding & Identity
        • Jimena Méndez Jimena Méndez @jimena_creatik Aguascalientes, Mexico
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          1
          • Juliana Cardona Juliana Cardona @julicardona_ink Cancún, Mexico
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            17
            • Design
            • Branding & Identity
          • Javier S. Javier S. @javiervaronas Aguascalientes, Mexico
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            3
            1. Creatives
            2. Aguascalientes, Mexico
            3. Traditional illustration in Aguascalientes, Mexico
            4. Héctor Santillán

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