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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Brenda Hernández

Brenda Hernández

@bren_420

Mexico City, Mexico

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    Welcome Tomorrow Welcome Tomorrow @welcome_tomorrow París, France
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    • Lancement de Marcelle Ruth Cancer Center en marketing digital. Digital Marketing project by Welcome Tomorrow - 10.11.2022
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    • Développement de la stratégie d'acquisition de Sparkle. Growth Marketing, Facebook Marketing, YouTube Marketing, Instagram Marketing, Mobile Marketing, and Digital Marketing project by Welcome Tomorrow - 07.05.2022
    • Refonte de la stratégie marketing digital d'Oxbow. Digital Marketing, Facebook Marketing, Instagram Marketing, YouTube Marketing, and Growth Marketing project by Welcome Tomorrow - 07.05.2022
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    Juan González Villa Juan González Villa @juangonzalezvilla Madrid, Spain
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    • USEO - El blog de SEO que leen los profesionales. Digital Marketing, and Content Marketing project by Juan González Villa - 07.20.2021
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    Ricardo Tayar López Ricardo Tayar López @ricardotayar Zaragoza, Spain
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    • CRO Cafe. Podcast sobre conversión y disciplinas digitales. UX / UI, Advertising, and Digital Marketing project by Ricardo Tayar López - 01.02.2021
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    • CRO. Diseño y desarrollo de negocios digitales. Digital Marketing project by Ricardo Tayar López - 02.20.2018
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    Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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    • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
    • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
    • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
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    Julio Fernández-Sanguino Julio Fernández-Sanguino @juliofsanguino Madrid, Spain
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    Arantxa & Guille Arantxa & Guille @arantxaguille Barcelona, Spain
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    Chack Robles Chack Robles @chackrobles Planeación, estrategias, asesoría y realización de producción de impresos y arte final. Mexico City, Mexico
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    • Playeras Serigrafía y tintas especiales. Art Direction, Design, Digital Illustration, Vector Illustration, and Screen Printing project by Chack Robles - 05.18.2018
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    Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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    • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
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    Domestika Domestika @domestika Berkeley, United States
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