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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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blumenthal_steven

blumenthal_steven

@blumenthal_steven

Beacon, United States

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    Loulou & Tummie Loulou & Tummie @louloutummie Tilburg, Netherlands
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    2,462
    • Design
    • Branding & Identity
    • Children book - Fold Out. Traditional illustration, Character Design, Children's Illustration, Picturebook, and Children's Literature project by Loulou & Tummie - 11.22.2022
    • GIF animation. Traditional illustration, Animation, Character Animation, and Character Design project by Loulou & Tummie - 11.22.2022
    • Prints. Traditional illustration, Character Design, Vector Illustration, and Printing project by Loulou & Tummie - 11.22.2022
    • Kids Packaging. Design, Traditional illustration, Character Design, Packaging, Creating with Kids, and Logo Design project by Loulou & Tummie - 11.22.2022
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    Ryan Dean Sprague Ryan Dean Sprague @pavlovvisuals Illustration Dallas, United States
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    1,096
    • Vector Illustration
    • Traditional illustration
    • Patagonia (Store Mural). Painting, Digital Illustration, and Vector Illustration project by Ryan Dean Sprague - 12.31.2019
    • T-Mobile Retail Project. Design, Traditional illustration, Art Direction, Fine Arts, Painting, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
    • Mighty Swell Spiked Seltzer Campaign. Traditional illustration, Art Direction, Graphic Design, Vector Illustration, Poster Design, and Digital Illustration project by Ryan Dean Sprague - 08.16.2022
    • Assorted Merchandise (2010 - 2019). Design, Traditional illustration, Music, Art Direction, Graphic Design, and Digital Illustration project by Ryan Dean Sprague - 08.15.2022
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    Matt McCracken and Ross Proulx Matt McCracken and Ross Proulx @doublenaut Toronto, Canada
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    1,021
    • Design
    • Branding & Identity
    • Garden. Design, Traditional illustration, Vector Illustration, Poster Design, and Screen Printing project by Matt McCracken and Ross Proulx - 08.05.2022
    • Explosions in the Sky. Design, Traditional illustration, Poster Design, and Screen Printing project by Matt McCracken and Ross Proulx - 08.08.2022
    • Friendly Stranger. Design, Traditional illustration, and Vector Illustration project by Matt McCracken and Ross Proulx - 08.04.2022
    • Goblin Sauce. Design, Traditional illustration, Vector Illustration, and Packaging project by Matt McCracken and Ross Proulx - 08.04.2022
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    Erikas Chesonis Erikas Chesonis @erikas_chesonis Austin, United States
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      • Final Project for course: Vector Illustration for Vibrant Compositions. Graphic Design, T, pograph, T, pograph, Design, Vector Illustration, Traditional illustration, Digital Illustration, and Sketching project by Erikas Chesonis - 01.31.2022
      • The Killers Poster - Desert Days & Neon Nights. Traditional illustration, Graphic Design, T, pograph, and Vector Illustration project by Erikas Chesonis - 06.06.2021
      • Building Birds with Shapes. Traditional illustration, Graphic Design, and Vector Illustration project by Erikas Chesonis - 04.19.2022
      • Star Wars Retro Ships. Traditional illustration, Vector Illustration, Screen Printing, and Poster Design project by Erikas Chesonis - 11.16.2021
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      Sagi Haviv Sagi Haviv @sagi New York, United States
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        • discovery+. Br, ing, Identit, Graphic Design, and Logo Design project by Sagi Haviv - 12.02.2020
        • United States Olympic & Paralympic Museum. Graphic Design project by Sagi Haviv - 05.14.2020
        • Impossible Aerospace. Logo Design project by Sagi Haviv - 04.09.2020
        • ClearMotion. Logo Design project by Sagi Haviv - 01.09.2016
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        Catherine Pearson Catherine Pearson @catherinepearson Editorial & Commercial Illustrator Lausanne, Switzerland
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        1,934
          • Les Echos . Traditional illustration, and Editorial Illustration project by Catherine Pearson - 10.01.2021
          • Adobe - CoCreate: Max. Events, Traditional illustration, and Editorial Illustration project by Catherine Pearson - 10.01.2021
          • Festival Lausanne Lumières 2020. Traditional illustration, Animation, Art Direction, and Events project by Catherine Pearson - 12.12.2020
          • Sunday Morning TV Spot. Traditional illustration, Advertising, Animation, Editorial Illustration, Motion Graphics, Character Design, Video, TV, Digital Drawing, and Figure Drawing project by Catherine Pearson - 06.01.2020
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          Mads Berg Mads Berg @madsberg Copenhagen, Denmark
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            Dieter Braun Dieter Braun @dieter_2 Hamburg, Germany
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            6,729
            • Traditional illustration
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            • Ocean of the World. Traditional illustration project by Dieter Braun - 03.01.2021
            • Mountains of the World. Children's Illustration, Digital Illustration, and Traditional illustration project by Dieter Braun - 06.12.2018
            • DM sustainability campaign. Digital Illustration, and Traditional illustration project by Dieter Braun - 11.12.2018
            • World Map of Animals. Digital Illustration, and Traditional illustration project by Dieter Braun - 05.05.2018
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            Maria Picassó i Piquer Maria Picassó i Piquer @mariapicasso Barcelona, Spain
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            4,652
            • Design
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            • Serial politicians . Traditional illustration, Digital Illustration, and Vector Illustration project by Maria Picassó i Piquer - 04.28.2019
            • My Course Project: Minimalist Geometric Portrait. Traditional illustration, and Vector Illustration project by Maria Picassó i Piquer - 01.22.2019
            • Caricature Resolution 2018. Traditional illustration, Digital Illustration, and Vector Illustration project by Maria Picassó i Piquer - 01.31.2018
            • Retratos vectoriales (2014-2015). Digital Illustration, and Vector Illustration project by Maria Picassó i Piquer - 01.01.2015
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            Owen Davey Owen Davey @owendaveydraws Freelance Illustrator Worthing, United Kingdom
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            13,794
            • Photography
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            • The Parthenon Frieze. Digital Illustration, Editorial Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 09.09.2020
            • Wildlife From My Window. Digital Illustration, Editorial Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 05.10.2020
            • Mythopedia.com. Digital Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 03.11.2020
            • MOFT Laptop Stand. Digital Illustration, Traditional illustration, and Vector Illustration project by Owen Davey - 02.10.2020
          • Simone De Rosa Simone De Rosa @simonederosa Illustrator Locarno, Switzerland
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            24
            • Traditional illustration
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            • My project for course: Wildlife Illustration for Children's Books. Vector Illustration, Digital Illustration, and Children's Illustration project by Simone De Rosa - 07.12.2022
            • My project for course: ​​Playful Hand-Lettering for Children’s Book Illustration. Traditional illustration, Lettering, Drawing, H, Lettering, and Narrative project by Simone De Rosa - 06.08.2022
            • My project for course: Dynamic Vector Illustration: Keys to Color and Composition. Traditional illustration, Vector Illustration, Digital Illustration, and Editorial Illustration project by Simone De Rosa - 05.05.2022
            • My project for course: Vintage Illustration for Engaging Children’s Books. Editorial Design, Paper Craft, Bookbinding, Children's Illustration, Narrative, and Children's Literature project by Simone De Rosa - 04.25.2022
          • Genevieve St. Charles Monet Genevieve St. Charles Monet @g_stcharles Portland, United States
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            3
              • My project for course: Stylized Vector Illustration with Color and Character. Traditional illustration, Graphic Design, Vector Illustration, and Digital Illustration project by Genevieve St. Charles Monet - 03.24.2022
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              Jose Soriano Contreras Jose Soriano Contreras @josesoriano_abuelaygato Creativo Barcelona, Spain
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              • Hamburgeishas - Proyecto curso identidad visual para proyectos de alimentación. Br, ing, Identit, Art Direction, Logo Design, Graphic Design, and Packaging project by Jose Soriano Contreras - 11.05.2025
              • ESCAPPROOM: La app para la comunidad escapista. Digital Design, Mobile Design, Web Design, and UX / UI project by Jose Soriano Contreras - 07.31.2025
              • My course project: Designing a visual identity with an illustrated soul. Poster Design, Digital Illustration, Traditional illustration, and Music project by Jose Soriano Contreras - 03.14.2024
              • Mi proyecto del curso: Desarrollo de marcas con personalidad (LA TRAMOLLETA). Br, ing, Identit, Creative Consulting, and Logo Design project by Jose Soriano Contreras - 02.20.2024
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