Be inspired by this Spanish artist’s versatility and learn how he has turned his creativity into a winning strategy
Ayo Vega (@ayo_vega) is a multidisciplinary artist specializing in creating and overseeing digital content. His output includes illustration, photography, graphic design, and visual effects for different digital platforms, engaging lots of different audiences with his viral creations.
Check out this overview of his work, which shines a light on Ayo’s personal passions and unique online social media presence. He delivers a unique strategy for markets that are hungry for original and quality content.
Passions: Photography + Botany
Ayo refers to the term “plantaholic” to explain how important plants are both in his personal life and as a subject on social media. They are the protagonists in many of his photographs and serve as inspiration for lots of different projects.
Art: Direction and Scriptwriting
Ayo has also stepped into other types of directing roles, exploring new formats. He wrote and co-directed the short film Aurora (2015).
Shot in 2K, this project comments on humans’ dependence on technology and a hyperconnected society that forgets the importance of intimacy. Watch the trailer below:
Creativity and Virality: 2D + Instagram
Most recently, Ayo has dived into creating filters for Instagram. When the platform decided to make filters available that have been developed by creatives, Ayo was one of the first artists in Spain to create his own in the beta stage.
Strategy: Creation and Management of Digital Content
Currently, Ayo is in charge of content for Viewin, a YouTube channel that takes advantage of his professional creative experience in advertising and graphic design. He is also an Account Manager, overseeing digital content for such brands as Los 40 Principales, Grupo Vaughan and José Mota.
He also works with a video editing team and has produced content for clients such as MTV and Iberdrola. Below you can check out a video project, starting with the first proposal that was sent to Sony Music for a lyric video. Ayo then took on the creative lead and designed each slide.
If you would like to discover more of Ayo Vega’s work and you are interested in animation for augmented reality, sign up to his course, 2D Animated Filters for Instagram. You will learn to use After Effects and Spark AR to create filters that will make an impact and generate engagement.
You may also like:
–Spark AR Tutorial: Transform Your Illustrations With Augmented Reality
–What is Augmented Reality and How Does It Work?
–5 Essential Courses for Getting to Grips With 3D Design