How to Become a Contemporary Embroidery Artist

Discover five top tips to become a professional embroiderer, with expert advice on how to build and market your brand

Loly Ghirardi, better known as Señorita Lylo (@srtalylo), is an embroidery artist and designer who successfully turned a hobby and passion into her career. Despite training in graphic design and running her own studio, ten years ago she started exploring the world of embroidery and eventually made the move to become a professional embroiderer. Over the past decade, she’s been building worlds and sharing stories using a needle and thread.

To celebrate World Embroidery Day—falling every year on July 30—in this exclusive content for the PRO community, Señorita Lylo shares her expert advice for taking embroidery from a passion to a professional career, with five top tips to help you build your brand.