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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Nino Bigvava

Nino Bigvava

@bigvava

Tbilisi, Georgia

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    Samuel Hatmaker Samuel Hatmaker @lostsleep Los Angeles, United States
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    • Traditional illustration
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    • LEGO ELVIRA Mega Figure with Gonk. Design project by Samuel Hatmaker - 09.28.2022
    • Divine and Edith from the movie PINK FLAMINGOS . Design project by Samuel Hatmaker - 09.28.2022
    • LEGO Madonna Minifigure Series. Design, Traditional illustration, Art Direction, Arts, Crafts, Industrial Design, Packaging, To, and Design project by Samuel Hatmaker - 09.28.2022
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    Katie Jones Katie Jones @katiejonesknit Crochet Designer Maker Hastings, United Kingdom
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    • My project in Granny Square Crochet: Make Your Own Sweater course. Fashion Design, Fiber Arts, DIY, and Crochet project by Katie Jones - 11.20.2021
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    • Carnaby CAL. Fashion Design, and Crochet project by Katie Jones - 01.05.2020
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    Kristin Vaughn Kristin Vaughn @hillsidestudio Artist, Educator, Boutique Owner Cedar Rapids, United States
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    • Jewelry Design
    • I'd love to see your final cane, slab, or any projects you've made from it!  Here is mine!. Accessor, Design, Arts, Crafts, Jewelr, Design, and DIY project by Kristin Vaughn - 05.15.2023
    • Twilight Garden Polymer Clay Cane. Design, Jewelr, Design, Pattern Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
    • Folk Art Pattern Cane. Design, Pattern Design, Jewelr, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
    • Cottage Garden Cane. Jewelr, Design, Pattern Design, Design, Arts, and Crafts project by Kristin Vaughn - 06.21.2022
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    Mattias Adolfsson Mattias Adolfsson @mattiasadolfsson Sigtuna, Sweden
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    • All in line – From the sketchbooks of Mattias Adolfsson, reprint. Traditional illustration project by Mattias Adolfsson - 10.01.2020
    • Moleskine sketchbook 38. Drawing, Traditional illustration, Ink Illustration, and Sketchbook project by Mattias Adolfsson - 11.23.2020
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    Atsushi Futatsuya Atsushi Futatsuya @sashikostory Sashiko Artisan Lewisburg, United States
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    • My project for course: Introduction to Japanese Sashiko Stitching. Embroider, Fiber Arts, DIY, Upc, cling, and Textile Design project by Atsushi Futatsuya - 05.15.2023
    • Boro (To be) Jacket to Pass Down Sashiko.. Arts, and Crafts project by Atsushi Futatsuya - 12.24.2022
    • Shippou Sashiko on Comtemporary Denim. Sewing, and Embroider project by Atsushi Futatsuya - 06.24.2022
    • Indigo Dyed Thread for Sashiko Stitching (Hand-Dye). Arts, and Crafts project by Atsushi Futatsuya - 12.24.2022
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    Studio Variopinto Studio Variopinto @minhoca Fotografía y Bordado contemporáneo Santiago de Compostela, Spain
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    • Mi proyecto del curso: Bordado avanzado sobre transfer fotográfico a color. Collage, Printing, Embroider, DIY, and Textile Design project by Studio Variopinto - 08.18.2022
    • Versiona Thyssen. Traditional illustration, Design, Embroider, Fine Arts, Collage, Arts, and Crafts project by Studio Variopinto - 05.25.2022
    • Portada The Sewing Box Magazine. Design, Traditional illustration, Arts, Crafts, Editorial Design, Embroider, Creativit, and Fiber Arts project by Studio Variopinto - 06.01.2021
    • Better Days Header. Design, Motion Graphics, Film, Video, TV, Animation, and Embroider project by Studio Variopinto - 04.22.2022
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    Puño Puño @puno Medellín, Colombia
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    • Traditional illustration
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    • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
    • Class notes. Traditional illustration project by Puño - 03.08.2017
    • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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