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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Jordan Beltran

Jordan Beltran

@beltranfloresjordan

Lima District, Peru

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    Sonia Abellán Avilés Sonia Abellán Avilés @soniabellan Colorista Madrid, Spain
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    39,134
    • Advertising
    • UX / UI
    • James Kakande - The answer. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Starbucks - La noche más larga. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Phanttom - Noon stop - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
    • Marie Sigal - Le Bât Blesse - Videoclip. Color Correction project by Sonia Abellán Avilés - 05.27.2020
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    Santiago Arau Pontones Santiago Arau Pontones @santiagoarau Mexico City, Mexico
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    5,546
    • Photography
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    • Mexico from above. Photograph project by Santiago Arau Pontones - 02.07.2019
    • RIO 2016. Photograph project by Santiago Arau Pontones - 02.07.2019
    • RETRATOS . Photograph, and Portrait Photograph project by Santiago Arau Pontones - 02.07.2019
    • Ciudad Herida -19 S. Film, Video, and TV project by Santiago Arau Pontones - 09.19.2018
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    Nobody Studio Nobody Studio @thenobodyphotography Mexico City, Mexico
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    15,278
    • Photography
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    • Blank canvas @Harpers Bazaar. Art Direction, Photograph, and Fashion Photograph project by Nobody Studio - 06.09.2020
    • Endlessly. Art Direction, Photograph, and Fashion Photograph project by Nobody Studio - 02.09.2020
    • Burn it down  @GRAZIA BULGARIA. Art Direction, Photograph, and Fashion Photograph project by Nobody Studio - 01.09.2020
    • No ordinary love. Fashion Photograph project by Nobody Studio - 12.09.2019
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    Giacomo Prestinari Giacomo Prestinari @giacomo_prestinari Madrid, Spain
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    42,050
    • Design
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    • LEVEL - como editar antes del rodaje. Advertising, Film, Video, TV, and VFX project by Giacomo Prestinari - 04.25.2022
    • HERNAN - serie para Amazon Prime. Film, Video, and TV project by Giacomo Prestinari - 10.20.2020
    • VERVA PREMIUM FUEL. Film, Video, TV, Video Editing, Photograph, Post-production, Advertising, Stor, and telling project by Giacomo Prestinari - 04.29.2019
    • TEEKANNE - it's your time. Film, Video, TV, Cop, writing, Photograph, Photograph, Post-production, Advertising, and TV project by Giacomo Prestinari - 11.12.2018
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    Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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    126,801
    • Design
    • 3D
    • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
    • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
    • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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    TAVO STUDIO TAVO STUDIO @tavo Madrid, Spain
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    70,718
    • 3D
    • Advertising
    • DEUSTCHE BANK - Threads. 3D, 3D Animation, and Audiovisual Post-production project by TAVO STUDIO - 09.15.2020
    • YOROKOBU cover. 3D, Art Direction, and Editorial Design project by TAVO STUDIO - 09.15.2020
    • OASIS - A manifesto about creativity. 3D, 3D Animation, and Art Direction project by TAVO STUDIO - 06.10.2019
    • MADRID GASTRONOMIC FESTIVAL. 3D, Art Direction, and Advertising project by TAVO STUDIO - 05.25.2019
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    la casita de wendy la casita de wendy @casitadewendy Diseñadora de moda Madrid, Spain
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    121,504
    • Design
    • Traditional illustration
    • Fall-Winter 2020 MOSS. Arts, Crafts, Embroider, Creativit, Fashion Design, and Costume Design project by la casita de wendy - 10.18.2020
    • PUEBLO Collection. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • Nostalgia Collection. Embroider, Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
    • COLECCIÓN WORDS. Fashion Design, and Pattern Design project by la casita de wendy - 05.13.2020
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    BOND BOND @holabond Buenos Aires, Argentina
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    85,196
      • Universidad Austral. Photograph, and Social Media project by BOND - 02.14.2017
      • Wanama Underwear . Photograph, and Social Media project by BOND - 11.30.2016
      • Barugel . Social Media project by BOND - 11.29.2016
      • Play with Oreo Campaign. Photograph, and Social Media project by BOND - 11.13.2016
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      Sociedad Fantasma Sociedad Fantasma @sociedadfantasma Madrid, Mexico
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      50,808
      • Traditional illustration
      • Arts & Crafts
      • Hard Against The Wall. Animation, Design, Game Design, Graphic Design, and Traditional illustration project by Sociedad Fantasma - 01.22.2016
      • Pepsi Snapstagram. Animation, and Traditional illustration project by Sociedad Fantasma - 02.20.2017
      • Google Transit. Animation, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.20.2017
      • Technology Square. Animation, Character Design, Traditional illustration, and Motion Graphics project by Sociedad Fantasma - 02.21.2017
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      Yimbo Escárrega Yimbo Escárrega @yimbo8 Motion Designer Tijuana, Mexico
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      286,735
      • Design
      • Traditional illustration
      • Ventanilla de Salud - Covid. Traditional illustration, Animation, Character Animation, 2D Animation, and Character Design project by Yimbo Escárrega - 07.13.2021
      • Giftober 2021. Animation, Character Design, Character Animation, and 2D Animation project by Yimbo Escárrega - 11.01.2021
      • Giftober 2020. Animation, 2D Animation, Character Animation, Character Design, and Traditional illustration project by Yimbo Escárrega - 10.31.2020
      • Pelikan Combino. Animation, Character Animation, Art Direction, and Traditional illustration project by Yimbo Escárrega - 05.27.2020
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      Rebeca Saray Rebeca Saray @rebecasaray Fotógrafa, directora y artista digital Madrid, Spain
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      40,641
      • Design
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      • Lo que imagines a tu alcance. Photograph, and Artificial Intelligence project by Rebeca Saray - 01.17.2024
      • A world without limits. Photo Retouching, Photograph, and Photomontage project by Rebeca Saray - 12.13.2022
      • Backstage Collection. Photograph, Fashion Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
      • Beauty. Photograph, Fashion Photograph, Portrait Photograph, and Photo Retouching project by Rebeca Saray - 07.05.2019
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      MEMOMA Estudio MEMOMA Estudio @memomatv Diseño gráfico, Animación, Motion Graphics, diseño gráfico Mexico City, Mexico
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      20,183
      • Design
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      • BAETULONA / EXHIBICIÓN. Fine Arts, Art Direction, and Graphic Design project by MEMOMA Estudio - 02.13.2012
      • CUT OUT FEST 2013 / Campaña Visual. 3D, Animation, Art Direction, Character Design, and Motion Graphics project by MEMOMA Estudio - 05.31.2013
      • LOGOS / LETTERING / CALLIGRAPHY. Calligraph, Graphic Design, T, and pograph project by MEMOMA Estudio - 07.04.2012
      • TENLEGS / START UP VIDEO. Animation, Br, ing, Identit, Character Design, Graphic Design, Traditional illustration, and Motion Graphics project by MEMOMA Estudio - 06.22.2014
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      569,697
      • 3D
      • Branding & Identity
      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      Martí Sans Martí Sans @marti_sans Fotógrafo Barcelona, Spain
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      102,486
      • Photography
      • Good person. Product Photograph project by Martí Sans - 07.01.2019
      • Drinks. Photograph project by Martí Sans - 07.03.2017
      • Exalts chocolate. Photograph project by Martí Sans - 09.27.2017
      • Indet Labels. Photograph project by Martí Sans - 06.26.2017
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      Martina Flor Martina Flor @martinaflor Berlin, Germany
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      163,282
      • Typography
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      • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
      • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
      • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
      • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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      Ivan Castro Ivan Castro @ivancastro Barcelona, Spain
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      31,075
      • Graphic Design
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      • Santboiana. Graphic Design, T, pograph, and Lettering project by Ivan Castro - 05.20.2022
      • Mi Proyecto: ¿Quién puede matar a un niño?. Design, Lettering, T, and pograph project by Ivan Castro - 12.12.2017
      • Poster for Who Can Kill a Child?. Lettering, Poster Design, H, and Lettering project by Ivan Castro - 12.05.2017
      • Viejóvenes. Lettering project by Ivan Castro - 10.26.2017
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      Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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      702,524
      • Matte Painting
      • Concept Art
      • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
      • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
      • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
      • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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      Silvia Grav Silvia Grav @silviagrav Los Angeles, United States
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      44,714
      • Design
      • Photography
      • HBO main title - The Murders At Starved Rock. Design, Motion Graphics, Film, Video, TV, Animation, Art Direction, Graphic Design, Collage, TV, VFX, and 3D Design project by Silvia Grav - 12.14.2021
      • S.G Goodman - Space & Time . Art Direction, and Video Editing project by Silvia Grav - 08.19.2020
      •  Dancing. Photographic Composition, and Photograph project by Silvia Grav - 04.08.2020
      • Tell Me A Story Main Title . Animation, Design, and Photograph project by Silvia Grav - 12.28.2019
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      Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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      228,893
      • Design
      • Packaging
      • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
      • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
      • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
      • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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      MODIK MODIK @modik Motion & Animation Madrid, Spain
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      64,518
      • Design
      • Motion Graphics
      • Alain Affelou. Blue Block. Animation, 2D Animation, 3D Animation, and Motion Graphics project by MODIK - 01.02.2019
      • SASM Foundation. Motion 2D. 2D Animation, Film, Video, TV, and Motion Graphics project by MODIK - 01.01.2019
      • Viesgo. Your Online Office / Motion. Animation, Traditional illustration, Motion Graphics, and Video project by MODIK - 03.12.2017
      • National Golf Center / Motion. Animation, Art Direction, Traditional illustration, Infographics, and Motion Graphics project by MODIK - 02.28.2017
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      Zigor Samaniego Zigor Samaniego @zigor Madrid, Spain
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      119,810
      • Design
      • Photography
      • Nickelodeon Halloween bumpers. 3D, 3D Animation, Character Animation, Art Direction, and 3D Design project by Zigor Samaniego - 01.08.2021
      • IKIGAI. 3D, 3D Animation, Character Animation, and Art Direction project by Zigor Samaniego - 07.10.2020
      • Friends Project .7. 3D, 3D Animation, and Art Direction project by Zigor Samaniego - 06.11.2020
      • SILK. 3D Design, and Traditional illustration project by Zigor Samaniego - 12.17.2019
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      Carlos "Zenzuke" Albarrán Carlos "Zenzuke" Albarrán @zenzuke Motiongrapher Madrid, Spain
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      398,170
      • Design
      • Motion Graphics
      • Panda AD360. Animation, Art Direction, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 12.27.2015
      • Papumba app splash screen y making of.. Animation, Traditional illustration, and Motion Graphics project by Carlos "Zenzuke" Albarrán - 12.01.2015
      • Nimbooks. 3D, Animation, Art Direction, Character Design, Motion Graphics, and Music project by Carlos "Zenzuke" Albarrán - 10.29.2014
      • Proximus, 3D scans.. 3D, Br, ing, Identit, and Lighting Design project by Carlos "Zenzuke" Albarrán - 10.15.2014
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      Sebastian Baptista Sebastian Baptista @sebastianbap Motion graphics Barcelona, Spain
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      72,039
      • Design
      • Motion Graphics
      • Rum Drunk Drum (Final Project). Animation, Motion Graphics, and Video project by Sebastian Baptista - 11.22.2015
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      Joseba Elorza Joseba Elorza @miraruido ilustrador y animador Vitoria-Gasteiz, Spain
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      83,048
      • Traditional illustration
      • Animation
      • Searise. Animation, Collage, Art Direction, VFX, and Video project by Joseba Elorza - 03.24.2021
      • Videoclip "Cosmos" de "Love of Lesbian". Animation, Collage, and Art Direction project by Joseba Elorza - 12.02.2020
      • Key ID. Animation, Character Animation, Collage, Art Direction, Motion Graphics, Stor, telling, and 2D Animation project by Joseba Elorza - 05.18.2020
      • Videoclip "Wake The Ghost". Animation, Character Animation, 2D Animation, 3D Animation, Motion Graphics, and Video project by Joseba Elorza - 02.06.2019
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      Gabriel Suchowolski · microbians Gabriel Suchowolski · microbians @microbians Creative + Art Senior Director Madrid, Spain
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      108,998
      • Digital Illustration
      • 2D Animation
      • Taxi Laser / The Signal. Digital Illustration, and Collage project by Gabriel Suchowolski · microbians - 11.29.2024
      • REDsistance - The Spellcasters. Traditional illustration, Comic, and Manga project by Gabriel Suchowolski · microbians - 12.12.2022
      • Logotypes II. Design, and Logo Design project by Gabriel Suchowolski · microbians - 11.29.2022
      • REDsistance Burn Edition. Traditional illustration project by Gabriel Suchowolski · microbians - 06.12.2022
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      Domestika Domestika @domestika Berkeley, United States
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      2,183,633
      • Diego Anderson Cabrera Prince Diego Anderson Cabrera Prince @andersondc Lima District, Peru
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        3
        • Photography
        • Video
      • Alexandra Aguirre Alexandra Aguirre @alexandra_altnk Santiago de Surco, Peru
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        7
        • Design
        • Traditional illustration
      1. Creatives
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      4. Jordan Beltran

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