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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Carolina Pareja

Carolina Pareja

@bebepop

Director de arte

Madrid, Spain

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  • El ojo que todo lo ve. Advertising, Design, Traditional illustration, and Photograph project by Carolina Pareja - 05.16.2013
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    El ojo que todo lo ve

    bebepop

  • Tarjeta de presentación. Traditional illustration, and Design project by Carolina Pareja - 05.09.2013
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    Tarjeta de presentación

    bebepop

  • Lola Make Up. Advertising, Design, and Traditional illustration project by Carolina Pareja - 03.08.2013
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    Lola Make Up

    bebepop

  • Kling. Spring Collection 13. Advertising, and Traditional illustration project by Carolina Pareja - 03.08.2013
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    Kling. Spring Collection 13

    bebepop

  • Packaging Design. Advertising, Design, and Traditional illustration project by Carolina Pareja - 02.25.2013
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    Packaging Design

    bebepop

  • Mary Poppins. Design, and Traditional illustration project by Carolina Pareja - 02.25.2013
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    Mary Poppins

    bebepop

  • Imagen Corporativa. Advertising, Design, and Photograph project by Carolina Pareja - 02.22.2013
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    Imagen Corporativa

    bebepop

  • Vans Illustration. Advertising, Design, and Traditional illustration project by Carolina Pareja - 02.22.2013
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    Vans Illustration

    bebepop

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  1. Creatives
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