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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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Sebastían Silveira Pellizzari Furini

Sebastían Silveira Pellizzari Furini

@bashess

Porto Alegre, Brazil

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    Caio Cruz Caio Cruz @caiocruztattoo São Paulo, Brazil
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    9,856
    • Calligraphy
    • Typography
    • Tattoo Comerciais. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 06.03.2023
    • Tattoo Dark Lettering. Design, Tattoo Design, Lettering, H, Lettering, and Advertising project by Caio Cruz - 06.03.2023
    • Tattoo Projects 3. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 05.31.2023
    • Processo Criativo. Lettering, H, Lettering, and Tattoo Design project by Caio Cruz - 05.31.2023
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    Mazvtier Mazvtier @mazvtier Tatuador / Diseñador gráfico / Ilustrador Lima, Peru
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    56,193
    • Design
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    • AURORA. Design, Traditional illustration, Drawing, Digital Illustration, Concept Art, Realistic Drawing, Artistic Drawing, Tattoo Design, Digital Design, Figure Drawing, Digital Painting, Digital Drawing, Sketchbook & Ink Illustration project by Mazvtier - 02.21.2022
    • Tatuajes de Animales. Tattoo Design project by Mazvtier - 03.08.2021
    • Tatuajes de dragones y serpientes. Tattoo Design project by Mazvtier - 03.08.2021
    • Tatuajes de mascotas . Tattoo Design project by Mazvtier - 03.08.2021
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    Patricio Ortega (Maderística) Patricio Ortega (Maderística) @maderistica Tulsa, Chile
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    463,002
    • Design
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    • Andrés Bar Furniture . Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 11.03.2019
    • Veladores en Jequitibá y Mañío. Arts, Crafts, Design, Furniture Design, and Making project by Patricio Ortega (Maderística) - 09.24.2019
    • Proyecto María Ruiz . Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.23.2019
    • Mueble Audio. Arts, Crafts, Furniture Design, Making, and Product Design project by Patricio Ortega (Maderística) - 08.22.2019
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    Aniko Villalba Aniko Villalba @aniko Soy autora de libros y diarios interactivos de viajes, escritura y creatividad. Dicto talleres de escritura, tengo experiencia como editora, tengo dos blogs y me dediqué a viajar por el mundo como cronista de viajes durante 10 años. Amsterdam, Netherlands
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    79,091
    • Writing
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    • Kit de exploración (set de papelería interactiva). Writing, Stationer, Design, and Creative Writing project by Aniko Villalba - 03.01.2022
    • My course project: Travel Journal: Documenting Emotions and Memories. Sketchbook, Narrative, Non-Fiction Writing, and Creative Writing project by Aniko Villalba - 03.08.2023
    • Soy la ciudad que habito - Un diario para explorar tu ciudad y conocerte más. Writing, Creative Writing, and Creativit project by Aniko Villalba - 03.30.2022
    • Mi Proyecto del curso: Gimnasio de escritura: de la hoja en blanco a la práctica cotidiana. Writing, Creativit, Stor, telling, Narrative, and Creative Writing project by Aniko Villalba - 03.04.2022
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    Tyler Shaheen Tyler Shaheen @tylershaheen New Albany, United States
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    5,653
    • Design
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    • The Kistler Mid Century Modern table in Walnut. Furniture Design, and Making project by Tyler Shaheen - 07.26.2022
    • The Nielsen Dresser in Walnut. Furniture Design, and Making project by Tyler Shaheen - 07.26.2022
    • The Clara Dining Chair in White Oak. Furniture Design, and Making project by Tyler Shaheen - 07.26.2022
    • The Lynne Mid Century Modern Credenza. Furniture Design, and Making project by Tyler Shaheen - 07.26.2022
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    Otman Amesnaou Otman Amesnaou @otmanamesnaou Ejecutivo de Marketing Digital Madrid, Spain
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    45,684
    • Copywriting
    • Marketing
    • Lover for Haters en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Lluvia de interacciones en Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
    • Huawei: Reto a los Ingenieros. Social Media project by Otman Amesnaou - 02.23.2018
    • Marta Calcuta con Pompeii. Social Media project by Otman Amesnaou - 02.23.2018
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    Carles Marsal Carles Marsal @carlesmarsal Visual Artist, Art Director and Instructor Barcelona, Spain
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    705,427
    • Matte Painting
    • Concept Art
    • Glovo World. Art Direction, Concept Art, and Advertising project by Carles Marsal - 11.07.2023
    • Bird Riders. Matte Painting, Concept Art, and Photomontage project by Carles Marsal - 07.18.2023
    • White Sand Oasis. Matte Painting, ArchVIZ, and Concept Art project by Carles Marsal - 01.01.2018
    • Icons of Discovery. Photomontage, Photo Retouching, and Character Design project by Carles Marsal - 01.01.2021
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    Mario Olvera Mario Olvera @mario_olvera Licenciado en Animación, arte digital y multimedia. Fotógrafo y artista digital. Guadalajara, Mexico
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    80,326
    • Photography
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    • Cyberpunk Warrior. Photo Retouching, Digital Photograph, Traditional illustration, and Art Direction project by Mario Olvera - 02.19.2023
    • Karen. Design, Graphic Design, Photograph, Fine-Art Photograph, Digital Photograph, and Digital Illustration project by Mario Olvera - 08.22.2019
    • ABSOLUT MANGO. Fine-Art Photograph, Studio Photograph, Product Photograph, Digital Photograph, Photograph, Post-production, and Advertising project by Mario Olvera - 08.23.2019
    • VORTRED. Fine-Art Photograph, Studio Photograph, Product Photograph, and Digital Photograph project by Mario Olvera - 06.18.2019
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    Stephy Fung Stephy Fung @stephyfung Digital Fashion Artist Inglaterra, United Kingdom
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    5,543
    • Photography
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    • Mango Boy. Design, Motion Graphics, Fashion Design, 3D, 3D Animation, and 3D Design project by Stephy Fung - 01.13.2022
    • Empresses of JinJiang River. Design, Motion Graphics, 3D Animation, and 3D Design project by Stephy Fung - 05.08.2021
    • 映月 Ying Yue. Design, 3D, 3D Animation, 3D Design, Fashion Design, and Motion Graphics project by Stephy Fung - 02.27.2022
    • Dress X . Design, Motion Graphics, Fashion Design, 3D Animation, 3D Design, and 3D project by Stephy Fung - 05.18.2020
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    Smithe Smithe @smithe Mexico City, Mexico
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    31,835
    • Traditional illustration
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    • TD Collection Samples - FEB - 2019 (HELLCAT). Art Direction, and Fashion Design project by Smithe - 02.14.2019
    • TD x NIKE AF1 - Art Direction. . Art Direction, and Product Photograph project by Smithe - 11.18.2018
    • Tofu Process . Digital Illustration project by Smithe - 11.05.2018
    • Meltdown Lab Winter 18 - Look Book Art Direction. . Graphic Design, and Fashion Photograph project by Smithe - 09.17.2018
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    Guacala Studio Guacala Studio @guacalastudio diseñador gráfico Cali, Colombia
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    42,080
    • Design
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    • GUACALA COLLECTION 15. Traditional illustration, Character Design, Digital Illustration, Concept Art, and Digital Design project by Guacala Studio - 01.31.2024
    • GUACALA SKATEBOARDS // MEXICO . Character Design, Digital Illustration, and Product Design project by Guacala Studio - 10.13.2023
    • GUACALA COLLECTION 14. Traditional illustration, Character Design, Graphic Design, Vector Illustration, and Editorial Illustration project by Guacala Studio - 08.21.2023
    • Guacala Collection  No. 13. Traditional illustration, Character Design, and Digital Illustration project by Guacala Studio - 10.06.2022
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    Davar Azarbeygui Davar Azarbeygui @davar4949 Graphic Designer Cincinnati, United States
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    1,043
      • Roma Branding Poster Design. Design, Br, ing, Identit, and Graphic Design project by Davar Azarbeygui - 12.02.2022
      • Branding Poster design . Design, Br, ing, Identit, Graphic Design, Pattern Design, and Vector Illustration project by Davar Azarbeygui - 11.02.2022
      • Typography Poster . T, pograph, and Design project by Davar Azarbeygui - 11.02.2022
      • Numbers Typography Poster series. Design, T, pograph, Br, ing, Identit, T, pograph, and Design project by Davar Azarbeygui - 02.06.2018
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      Gilian Gomes Gilian Gomes @giliangomes Porto Alegre, Brazil
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      124,446
      • Design
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      • NINNO REGULAR. Design, Graphic Design, T, pograph, T, pograph, and Design project by Gilian Gomes - 05.08.2022
      • Enjoei. Br, ing, Identit, Design, Logo Design, and Graphic Design project by Gilian Gomes - 07.19.2020
      • Jungle. Br, ing, Identit, Design, Logo Design, Graphic Design, and Packaging project by Gilian Gomes - 07.19.2020
      • Casa Aveiro. Br, ing, Identit, Design, Logo Design, Graphic Design, T, and pograph project by Gilian Gomes - 07.19.2020
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      Andrea Mendez Andrea Mendez @mendez_nieto Mexico City, Mexico
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      17,843
      • Accessory Design
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      • Elle Fashion Story. Fashion Photograph project by Andrea Mendez - 01.16.2023
      • Bad Hombre Fashion Editorial Ft. Tiffany & Co.. Photograph project by Andrea Mendez - 01.16.2023
      • Design Hunter Fashion Editorial. Photograph project by Andrea Mendez - 01.16.2023
      • L'Officiel Fashion Editorial. Photograph project by Andrea Mendez - 01.16.2023
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      Frederike Matthäus Frederike Matthäus @frediseemannsgarn Hildesheim, Germany
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      7,866
      • Design
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      • Nähmaschinentechniken für Anfänger • Das Schnittmuster als kurze Jacke mit gerafftem Ärmel nähen. Sewing project by Frederike Matthäus - 11.24.2023
      • Mein Abschlussprojekt für den Kurs: Nähmaschinentechniken für Anfänger. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Frederike Matthäus - 11.09.2023
      • DIY Jacket // Flower Power. Patternmaking, Dressmaking, and Sewing project by Frederike Matthäus - 03.27.2022
      • the white collection. Patternmaking, Dressmaking, and Sewing project by Frederike Matthäus - 03.24.2022
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      Max Salzborn Max Salzborn @maxsalzborn Hamburg, Germany
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      2,910
      • 3D
      • Animation
      • EXPLORATION.05 - WGMI VEST. 3D project by Max Salzborn - 12.20.2021
      • EXPLORATION.04 - FROGGY CAP. 3D project by Max Salzborn - 12.20.2021
      • EXPLORATION.03 - CLASSY AND SWEATY. 3D project by Max Salzborn - 12.20.2021
      • EXPLORATION.02 - BAG COLLAB W/ OBBY1000 & STUDIO TOUSSAINT. 3D project by Max Salzborn - 12.20.2021
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      André Boffano André Boffano @andreboffano São Paulo, Brazil
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      6,763
      • Design
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      • MODEM - SS 2019. Br, ing, Identit, Creative Consulting, Creativit, Design, Fashion Design, and Costume Design project by André Boffano - 04.24.2018
      • MODEM - AW 2021. Br, ing, Identit, Creative Consulting, Creativit, Design, Fashion Design, Costume Design, and Fashion Photograph project by André Boffano - 01.25.2021
      • BOBSTORE - AW 2020. Br, ing, Identit, Creative Consulting, Design, Fashion Design, and Costume Design project by André Boffano - 10.15.2019
      • BOBSTORE - SS 2020. Creative Consulting, Design, Fashion Design, and Costume Design project by André Boffano - 04.24.2019
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      Lydia Higginson Lydia Higginson @lydia_mademywardrobe Bristol, United Kingdom
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      5,476
      • Design
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      • My project for course: Make and Customize Your First Bomber Jacket. Fashion Design, Sewing, Patternmaking, and Dressmaking project by Lydia Higginson - 05.24.2022
      • Our most popular sewing patterns!. Fashion Design, Sewing, Arts, and Crafts project by Lydia Higginson - 02.04.2022
      • The Hilda bag - Wear it on your back or clip it on your bike!. Accessor, and Design project by Lydia Higginson - 02.04.2022
      • Making clothes to match my art!. Fashion Design, Arts, and Crafts project by Lydia Higginson - 02.04.2022
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      Lisa Katnić Lisa Katnić @lisa_tv Costume Designer and Stylist Los Angeles, United States
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      6,169
      • Costume Design
      • Urban Cone "Old School" video directed by Diane Martel. Costume Design project by Lisa Katnić - 05.06.2021
      • Charli XCX Vroom Vroom. Costume Design project by Lisa Katnić - 05.06.2021
      • Allie X "Not So Bad In LA" music video. Costume Design project by Lisa Katnić - 05.06.2021
      • Amber Wagner for Salty Magazine Photographed by Thom Kerr. Costume Design project by Lisa Katnić - 04.28.2021
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      Krizia Robustella Krizia Robustella @kriziarobustella diseñadora de moda Barcelona, Spain
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      6,169
      • Fashion Design
      • Domestikart 2019. Fashion Design project by Krizia Robustella - 09.23.2020
      • Trendy Flock 2019. Fashion Design project by Krizia Robustella - 09.23.2020
      • Magic Orgy 2020. Fashion Design project by Krizia Robustella - 09.23.2020
      • Street Life 2007. Fashion Design project by Krizia Robustella - 09.23.2020
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      Soledad Gallardo Soledad Gallardo @soledad_gallardo Diseño de moda 3D A Coruña, Spain
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      8,161
      • 3D Design
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      • Wearable Typography. Design, 3D, Costume Design, and Fashion Design project by Soledad Gallardo - 05.19.2023
      • "Amencer" colección puramente digital. Fashion Design, and 3D Design project by Soledad Gallardo - 12.08.2022
      • Space Gum. Fashion Design, and 3D project by Soledad Gallardo - 12.08.2022
      • "Limited Feelings" physical collection. Fashion Design, Patternmaking, and Dressmaking project by Soledad Gallardo - 12.08.2022
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      Laura Ewing Ferrer Laura Ewing Ferrer @le_lauraewing storyboarder/character design Madrid, Spain
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      21,993
      • Traditional illustration
      • Sketching
      • My project in Introduction to Storyboarding course. 2D Animation, Stor, board, Stor, and telling project by Laura Ewing Ferrer - 01.22.2021
      • My project in Character Creation for Animation: Shapes, Color, and Expression course. 2D Animation, and Character Design project by Laura Ewing Ferrer - 09.05.2020
      • Storyboards. Stor, and board project by Laura Ewing Ferrer - 07.13.2020
      • Portfolio. Character Design project by Laura Ewing Ferrer - 07.13.2020
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      Lantoki Lantoki @lantoki Barcelona, Spain
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      106,295
      • Design
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      • Mi Proyecto del curso: Técnicas de patronaje para replicar tus prendas favoritas. Design, Fashion Design, Sewing, and DIY project by Lantoki - 04.30.2021
      • Summer 2018 Collection.  project by Lantoki - 03.31.2020
      • Colección primavera - verano 2017 (2).  project by Lantoki - 03.31.2020
      • Colección primavera - verano 2017.  project by Lantoki - 03.31.2020
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      Manuel Ridocci Manuel Ridocci @manuelridocci Graphic designer - Art Director Madrid, Spain
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      8,910
      • Design
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      • Maria Goya campaign 2021. Art Direction project by Manuel Ridocci - 06.30.2021
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      Yaopey Yong Yaopey Yong @yaopey Manchester, United Kingdom
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      23,140
        • My project in Color Theory in Photography course. Color Theor, and Photograph project by Yaopey Yong - 04.17.2021
        • Architecture. Architectural Photograph, Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
        • Landscape. Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
        • Urbanscape. Fine-Art Photograph, and Photograph project by Yaopey Yong - 04.08.2021
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        Mila Moura Mila Moura @_milamoura Diseñadora de Indumentaria y Textil Buenos Aires, Argentina
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        85,414
          • COLLAGEs | Marie Claire. Design, Collage, Editorial Design, and Fashion Design project by Mila Moura - 06.29.2023
          • diseño de estampa | Nike. Design, and Vector Illustration project by Mila Moura - 01.15.2023
          • inspo: VERSACE. Collage, Fashion Design, and Graphic Design project by Mila Moura - 11.22.2022
          • diseño web | Estudio MG. Web Design, Design, Fashion Design, and Graphic Design project by Mila Moura - 01.19.2023
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          Matteo Olivieri Matteo Olivieri @matteo_olivieri Sartoria su Misura Milán, Italy
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          1,602
          • Fashion Photography
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          • COLLEZIONE SPRING SUMMER 2022. Advertising, Marketing, Digital Marketing, Patternmaking, Dressmaking, and Costume Design project by Matteo Olivieri - 04.29.2022
          • SPRING SUMMER 2022 COLLECTION. Advertising, Marketing, Digital Marketing, Patternmaking, Dressmaking, and Costume Design project by Matteo Olivieri - 04.29.2022
          • COLLEZIONE CRAVATTE. Patternmaking, Dressmaking, Fashion Design, and Fashion Photograph project by Matteo Olivieri - 04.29.2022
          • BESPOKE HERITAGE. Patternmaking, Dressmaking, Fashion Design, Design, Accessor, Design, Advertising, Br, ing & Identit project by Matteo Olivieri - 04.28.2022
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        3. Sebastían Silveira Pellizzari Furini

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