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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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Barp Enríquez

Barp Enríquez

@barp

Heroica Veracruz, Mexico

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  • Identidad dinámica para '2 profes en apuros'. Br, ing, Identit, Art Direction, Graphic Design, and Traditional illustration project by azul recreo - 01.04.2017
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  • MUNDO ILUSTRADO. Fine Arts, Art Direction, Photograph, and Traditional illustration project by Jesús Ortiz - 01.03.2016
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    MUNDO ILUSTRADO

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  • Mint - Fashion Branding. Br, ing, Identit, Graphic Design, and Packaging project by Carmen Virginia Grisolía Cardona - 03.21.2016
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    Mint - Fashion Branding

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