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    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage
    Latest blog post

    Free download: Guide to types of promotions in TikTok Shop and how to use them to your advantage

    Get the most out of TikTok Shop: free guide to strategic promotions. TikTok Shop has established itself as one of the most dynamic sales channels for content creators, microinfluencers and personal brands. Its ability to unite entertainment, community and direct purchasing has opened up new monetization opportunities, but also new challenges: knowing how and when to promote correctly. To help you understand this ecosystem and get the most out of it, we provide you with a free downloadable guide that clearly explains the different types of promotions available in TikTok Shop and how to use them strategically. In this article we tell you what you will find in the resource, why it is important to master these tools and how to apply them to your advantage. What you will find in the downloadable guide? The guide is designed as a practical and straightforward material, ideal both for those who are starting out in TikTok Shop and for those who are already selling and want to optimize their results. Inside you will find: Types of promotions available on TikTok Shop. Direct discounts, coupons, flash sales, cross promotions and other common formulas within the platform. Benefits and objectives of each promotion What each type of action provides: increase conversions, attract new buyers, incentivize repurchase or generate urgency. Real use cases When to use each promotion depending on the type of product, the time of launch or the size of your community. Target profile of the guide Content creators, micro-influencers, digital entrepreneurs and personal brands that want to sell without losing authenticity. The goal is that you can make informed decisions and not apply promotions "just because", but as part of a coherent and sustainable strategy. [Why is it important to know the promotions in TikTok Shop? Promotions are not just a discount tool, but a strategic lever within the TikTok Shop ecosystem. Knowing them allows you to: Increase conversions without relying solely on organic reach. Differentiate yourself from other sellers, offering clear and attractive proposals. Build loyalty among your audience, rewarding those who already trust you. Integrate sales and content, keeping a natural tone and aligned with your creative style. Used well, promotions reinforce your narrative as a creator and boost your monetization capacity.

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b_a_jeffries

b_a_jeffries

@b_a_jeffries

Kennesaw, United States

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    Caroline Carrillo Caroline Carrillo @carolinecarrillo París, France
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    3,245
    • Branding & Identity
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    • Capos - Branding & Type Design. Design, T, pograph, T, pograph, Design, Br, ing, Identit, Logo Design, Editorial Design, Packaging, Art Direction, Creativit, and Graphic Design project by Caroline Carrillo - 05.04.2023
    • Mélange - Branding & Packaging Design. Design, Br, ing, Identit, Logo Design, Packaging, Art Direction, Creativit, Editorial Design, T, pograph, T, pograph, Design, and Graphic Design project by Caroline Carrillo - 05.04.2023
    • Bohnie Art de vivre - Branding. Design, Packaging, Logo Design, Br, ing, Identit, Creativit, T, pograph, T, pograph, Design, Traditional illustration, Art Direction, Editorial Design, Poster Design, and Portfolio Development project by Caroline Carrillo - 05.04.2023
    • Event Republic Studio - Branding. Graphic Design, Br, ing, Identit, Logo Design, T, pograph, Design, Creativit, Events, Design, Art Direction, Editorial Design, Packaging, T, and pograph project by Caroline Carrillo - 05.04.2023
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    Núria Mañé Núria Mañé @nuriacomunica Consultora en comunicación digital e IA aplicada, conferenciante y profesora en nuriacomunica.com Barcelona, Spain
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    384,534
      • Sorteo para conseguir suscriptores. Marketing, Content Marketing, Digital Marketing & Instagram Marketing project by Núria Mañé - 04.19.2021
      • Concurso de ideas en Instagram para nuevo canal de Telegram . Instagram, Instagram Marketing, and Social Media project by Núria Mañé - 03.17.2021
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      Dot Lung Dot Lung @dotlung Mother of Social Media Dragons Los Angeles, United States
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      277,774
      • Design
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      • Digital Design Days. Br, ing, Identit, Digital Marketing, and Social Media project by Dot Lung - 12.21.2019
      • OFFF Barcelona. Social Media project by Dot Lung - 05.01.2015
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      Andrea Jelic Andrea Jelic @andrea1jelic Zagreb, Croatia
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      • My project in Portfolio Design with Figma: Self-Promotion for Creatives course. Design, Creative Consulting, Marketing, Creativit, and Portfolio Development project by Andrea Jelic - 11.24.2021
      • Interior Design Website. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
      • Fashion Editorial Design Exploration. Design, Web Design, T, and pograph project by Andrea Jelic - 09.29.2021
      • Hypebeast Poster Exploration. Design, Web Design, and Poster Design project by Andrea Jelic - 09.29.2021
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      Pablo Stanley Pablo Stanley @pablostanley Mexico City, Mexico
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      19,754
        • Humaaans. Traditional illustration, UX / UI, and Web Design project by Pablo Stanley - 09.15.2021
        • Avataaars. Design, UX / UI, and Traditional illustration project by Pablo Stanley - 09.14.2021
        • Blush. UX / UI, and Design project by Pablo Stanley - 05.10.2020
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        Samuel Hermoso (Elastic Heads) Samuel Hermoso (Elastic Heads) @samuelhermoso Product designer, UX/UI design teacher Madrid, Spain
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        29,960
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        • Metrovacesa web. Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 02.15.2019
        • App de inversión. App Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 01.15.2019
        • Kymco diseño web (2015). Web Design, and UX / UI project by Samuel Hermoso (Elastic Heads) - 07.15.2015
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        Santiago Solís Montes de Oca Santiago Solís Montes de Oca @santiago_ex Diseñador e ilustrador Mexico City, Mexico
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        13,189
        • Design
        • Traditional illustration
        • Vinos espumosos. Editorial Illustration project by Santiago Solís Montes de Oca - 03.25.2021
        • Octubres de dibujo. Drawing, and Traditional illustration project by Santiago Solís Montes de Oca - 11.20.2020
        •  Libro Leyendas Mexicanas contadas otra vez. Editorial Design, and Traditional illustration project by Santiago Solís Montes de Oca - 01.22.2020
        • Little Red Riding Hood Book. Traditional illustration project by Santiago Solís Montes de Oca - 01.22.2020
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        Margot Gabel Margot Gabel @margotgabel Associate Creative Director at Build in Amsterdam Amsterdam, Netherlands
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        2,320
        • Web Design
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        • Vibrant* online bookstore. UX / UI, Web Design, Digital Design, and Digital Product Design project by Margot Gabel - 04.01.2023
        • Foam museum platform. Digital Design, Web Design, and Art Direction project by Margot Gabel - 05.24.2023
        • Abel life smells. Web Design, Graphic Design, and Digital Design project by Margot Gabel - 01.10.2018
        • Moooi - Digital flagship store. Web Design, Design, UX / UI, Interactive Design, Mobile Design, SEO, Web Development, and CSS project by Margot Gabel - 04.02.2022
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        Fanny Zedenius Fanny Zedenius @createaholic Stockholm, Sweden
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        1,690
        • Design
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        • My project for course: Intro to Macraweaving: Make a Wall Hanging. Accessor, Design, Interior Design, Decoration, Fiber Arts, Macramé, Weaving, and Textile Design project by Fanny Zedenius - 08.25.2022
        • Macramé dress. Macramé project by Fanny Zedenius - 11.04.2021
        • Luna. Fiber Arts, and Macramé project by Fanny Zedenius - 11.04.2021
        • Commissioned wall art. Macramé, and Fiber Arts project by Fanny Zedenius - 11.04.2021
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        Michael Galyon Michael Galyon @michaelgalyon New York, United States
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          • Building a Business By Leading With Your Most Authentic Self. Business project by Michael Galyon - 05.17.2024
          • Loving-Kindness: A Guided Meditation with Michael Galyon. Social Media project by Michael Galyon - 05.11.2024
          • Finding Stillness: A Guided Meditation with Michael Galyon. Social Media project by Michael Galyon - 05.11.2024
          • Stress Release Through Body Movement Guided Exercise with Michael Galyon. Social Media project by Michael Galyon - 05.03.2024
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          Laura Baeza Laura Baeza @laubaeza Soy escritora de ficción Mexico City, Mexico
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          590
          • Traditional illustration
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          • Historias en diferentes formatos. Writing project by Laura Baeza - 09.16.2021
          • Experiencia enseñando. Education, and Writing project by Laura Baeza - 05.01.2022
          • Mis cuentos favoritos. Writing project by Laura Baeza - 10.21.2022
          • Un libro sobre obsesiones. Writing project by Laura Baeza - 08.31.2019
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          BOB Design BOB Design @mireille_burkhardt Inglaterra, United Kingdom
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          • Book design for "Not Seen" by Robert Bösch. Design, Graphic Design, and Editorial Design project by BOB Design - 04.01.2022
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          • Book design for The Haptic Way — A Handbook for Practice. Design, Editorial Design, and Graphic Design project by BOB Design - 07.08.2019
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          Courtney Maum Courtney Maum @cmaum Hartford, United States
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          35,424
            • How to get a book published- 4 top tips. Writing project by Courtney Maum - 11.09.2021
            • The Year of the Horses - a memoir. Writing project by Courtney Maum - 11.09.2021
            • Book proposal process for BEFORE AND AFTER THE BOOK DEAL. Creative Consulting, Design Management, Marketing, Writing, Creativit, Stor, telling, and Narrative project by Courtney Maum - 10.18.2021
            • My final project- a personal essay graphed onto a three-act structure with two timelines. Writing, and Narrative project by Courtney Maum - 07.28.2021
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            Diana Cunha Diana Cunha @dianacunha Cascais, Portugal
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            11,054
            • Design
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            • Tapeçaria Hotel Pure Formosa. Textile Design & Interior Design project by Diana Cunha - 01.19.2022
            • Hotel no Dubai - Painel em Macramé. Textile Design & Interior Design project by Diana Cunha - 02.07.2022
            • Tapeçaria para Leilão do Café Joyeux em Lisboa. Textile Design & Interior Design project by Diana Cunha - 05.11.2021
            • Quinta da Marinha - Painéis de Parede | Tapeçarias | Candeeiros. Textile Design, Interior Design, Arts, and Crafts project by Diana Cunha - 07.22.2021
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            Lucy Sherston Lucy Sherston @lucysherston Illustrator Brighton, United Kingdom
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            1,681
            • Traditional illustration
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            • Murals. Painting, and Design project by Lucy Sherston - 10.18.2023
            • My project for course: Visual Language with Analogue & Digital Illustration Techniques. Painting, Collage, Sketching, Drawing, and Digital Illustration project by Lucy Sherston - 10.18.2023
            • Hey Happy. Traditional illustration, Br, ing & Identit project by Lucy Sherston - 09.02.2022
            • Love - Exhibition Flags. Traditional illustration, and Textile Printing project by Lucy Sherston - 08.05.2018
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            Rich Radka Rich Radka @richradka Always open to new opportunities and collaborations Barcelona, Spain
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            • Creativity
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            • SHIFT decode : design : disrupt - How to design for a world of disruption . Business, Growth Marketing, Br, Strateg, and Creative Consulting project by Rich Radka - 01.30.2022
            • Keynote speech - World Mobility Show Dubai 2019. Business, Growth Marketing, Br, Strateg, and Creative Consulting project by Rich Radka - 01.30.2022
            • Anticipating Credible Futures - Rich Radka, Fuse Foresight. Business, Br, Strateg, Growth Marketing, and Creative Consulting project by Rich Radka - 01.30.2022
            • Developing Smart Networks. Business, Growth Marketing, Br, Strateg, and Creative Consulting project by Rich Radka - 01.30.2022
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            Benedikt Glatzl Benedikt Glatzl @benediktglatzl Cologny, Switzerland
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            3,472
              • Product Quality Strategist & Global Innovation Evangelist. Digital Product Design, Education, IT, and SEO project by Benedikt Glatzl - 03.10.2023
              • Yearly Reflection Booklet (Updated yearly since 2008). Education project by Benedikt Glatzl - 03.10.2023
              • Travel App - Chief Product Officer. Programming, Product Design, Management, Productivit, and Design Management project by Benedikt Glatzl - 03.09.2023
              • Product Management of Healthcare Expense Management App. Product Design, Programming, Management, Productivit, and Design Management project by Benedikt Glatzl - 03.09.2023
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              Stefanie Sword-Williams @ F*ck Being Humble Stefanie Sword-Williams @ F*ck Being Humble @fbeinghumble London, United Kingdom
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              1,874
              • Design
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              • Pitching Yourself Guide. Advertising project by Stefanie Sword-Williams @ F*ck Being Humble - 02.14.2023
              • F*ck Being Humble Book. Cop, and writing project by Stefanie Sword-Williams @ F*ck Being Humble - 03.04.2020
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              Camilla Mendini Camilla Mendini @camilla_mendini Sarasota, United States
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              911
                • REVERSI - Reversible swimwear. Business, Br, ing, Identit, and Design project by Camilla Mendini - 09.03.2024
                • COR - Shampoo, Face and Body Bars - Zero Waste. Business, Marketing, and Packaging project by Camilla Mendini - 05.23.2024
                • Loop Earrings - Recycled paper Jewelry, Made in Italy. Fashion Design project by Camilla Mendini - 05.23.2024
                • "(Im)perfetto Sostenibile" A book about (im)perfect sustainable living solutions.  project by Camilla Mendini - 05.23.2024
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                Alisha Ing Alisha Ing @alisha_ing Las Vegas, United States
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                1,286
                • Design
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                • Spring Has Sprung Wall Hanging. Macramé, and Fiber Arts project by Alisha Ing - 04.03.2024
                • HOBO Collaboration Spring Bag Collection. Macramé, and Fiber Arts project by Alisha Ing - 04.03.2024
                • Nikki Wall Hanging. Fiber Arts, and Macramé project by Alisha Ing - 04.03.2024
                • Barbara Wall Hanging. Macramé, and Fiber Arts project by Alisha Ing - 04.02.2024
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                Rachel Snack Rachel Snack @rachelsnack Philadelphia, United States
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                1,172
                • Arts & Crafts
                • Furniture Design & Making
                • Publication: Yarn-Thread-String. Weaving project by Rachel Snack - 05.26.2023
                • Project: Ace Hotel Brooklyn. Weaving project by Rachel Snack - 05.26.2023
                • Woven Artworks: Frame Loom. Weaving project by Rachel Snack - 05.26.2023
                • Woven Artworks: Spaced Warps. Weaving project by Rachel Snack - 05.26.2023
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                Ji Lee Ji Lee @jilee Creative Director, Facebook and Instagram New York, United States
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                29,495
                • Design
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                • Top 10 Marketing Ideas of All Times. Creativit project by Ji Lee - 10.23.2019
                • Branded. Creativit project by Ji Lee - 10.23.2019
                • Pick Your Cupid. Creativit project by Ji Lee - 10.23.2019
                • Gray Is Their New Black. Creativit project by Ji Lee - 10.23.2019
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                Diana Varma Diana Varma @diana_varma Educator & Curious Human Toronto, Canada
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                3,175
                • Design
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                • Brave Creative Human: Embrace Failure, Reframe Imposter Syndrome, and Be Unapologetically You. Creativit, Writing, Creative Writing, and Education project by Diana Varma - 10.21.2025
                • NEW Free Font: Friends With Failure. T, pograph, T, pograph, and Design project by Diana Varma - 06.10.2023
                • The Creative Confidant - A Book Written and Released Week-by-Week. Writing, Design, Creativit, Stor, telling, Content Writing, Non-Fiction Writing, and Narrative project by Diana Varma - 04.17.2023
                • 119-121: Mags 2022. Design, and Podcasting project by Diana Varma - 06.21.2022
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                Chris Tomlin Chris Tomlin @christomlin Chester, United Kingdom
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                2,199
                • Design
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                • Sportradar case study: bringing people and data together in a simple and emotional story.​. Stor, telling, Cop, and writing project by Chris Tomlin - 09.29.2022
                • AG Barr keynote presentation . Stor, telling, Cop, and writing project by Chris Tomlin - 09.29.2022
                • Virgin Atlantic CEO keynote speech. Cop, writing, Stor, and telling project by Chris Tomlin - 09.29.2022
                • Westminster House Youth Club presentation case study. Cop, writing, Stor, and telling project by Chris Tomlin - 09.28.2022
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                Tiago Henriques Tiago Henriques @tiagorhenriques London, United Kingdom
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                4,618
                  • My project in Content Creation: Sustainable Social Media Strategies course. Marketing, Social Media, Digital Marketing, Content Marketing, Communication & Instagram Marketing project by Tiago Henriques - 01.27.2022
                  • 🎙 Podcast. Creativit, Content Marketing & Instagram Marketing project by Tiago Henriques - 12.01.2021
                  • 📷 Brand Collabs + Reels + Animations. Social Media, Social Media Design, Advertising, Film, Video, TV, and Motion Graphics project by Tiago Henriques - 12.01.2021
                  • 🎞 Youtube videos. Traditional illustration, Education, Film, Video, TV, Creativit, YouTube Marketing, and Social Media project by Tiago Henriques - 12.01.2021
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                  Belen Senra Belen Senra @belensenra Diseño textil con técnicas tradicionales Jakarta, Indonesia
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                  70,528
                  • Design
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                  • Doble Rainbow. Decoration project by Belen Senra - 08.10.2019
                  • Velvet. Decoration project by Belen Senra - 08.10.2019
                  • Velvet Collection. Decoration project by Belen Senra - 08.10.2019
                  • Private residence in Miami, USA. Decoration project by Belen Senra - 08.10.2019
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                  Lily Alcaraz & Léa Berlier Lily Alcaraz & Léa Berlier @lilyalcaraz_leaberlier París, France
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                  928
                  • Arts & Crafts
                  • Furniture Design & Making
                  • BRUSH. Arts, Crafts, Fiber Arts, and Textile Design project by Lily Alcaraz & Léa Berlier - 02.28.2022
                  • CADENCE. Arts, Crafts, Fiber Arts, and Textile Design project by Lily Alcaraz & Léa Berlier - 02.25.2022
                  • LEVANT. Arts, Crafts, Fiber Arts, and Textile Design project by Lily Alcaraz & Léa Berlier - 02.25.2022
                  • AU LOIN. Arts, Crafts, Weaving, and Textile Design project by Lily Alcaraz & Léa Berlier - 02.25.2022
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                  String Theories Fiber Design String Theories Fiber Design @stringtheoriesfiberdesign Nueva Escocia, Canada
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                  6,548
                    • 3D Macrame Botanical Wall Hanging - Teacher's Final Project . Arts, Crafts, Interior Decoration, Fiber Arts, Macramé, and Textile Design project by String Theories Fiber Design - 03.10.2022
                    • Macrame Flower Crown Wall Hanging . 3D, Macramé, and Fiber Arts project by String Theories Fiber Design - 10.04.2021
                    • Macrame Flower Crown Wall Hanging . Fiber Arts, Macramé, and 3D project by String Theories Fiber Design - 04.10.2021
                    • Macrame 3D Berry Sculptures . Macramé, Fiber Arts, and 3D project by String Theories Fiber Design - 01.29.2021
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                    Marion Weymes Marion Weymes @marionweymes Dublin, Ireland
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                    5,289
                    • Arts & Crafts
                    • Fine Arts
                    • My project in Contemporary Tapestry Weaving course. Arts, Crafts, Interior Decoration, and Fiber Arts project by Marion Weymes - 09.07.2021
                    • 50 Shades of Beige - Woven Tapestry. Arts, Crafts, Fine Arts & Interior Decoration project by Marion Weymes - 09.07.2021
                    • Staircase Wallhanging. Arts, Crafts, Interior Design, and Fine Arts project by Marion Weymes - 09.07.2021
                    • Stained Glass - Woven Tapestry. Arts, Crafts, and Fine Arts project by Marion Weymes - 09.07.2021
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                    Frances Odera Matthews Frances Odera Matthews @fro_dera Certified Notion Consultant York, United Kingdom
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                    13,523
                      • My project for course: Introduction to Notion for Creative Projects. Web Development project by Frances Odera Matthews - 01.01.2023
                      • Zine Notion Template. Graphic Design, Web Design, No-Code Development, and Digital Design project by Frances Odera Matthews - 05.25.2022
                      • Date Planner Notion Template. Graphic Design, Web Design, and No-Code Development project by Frances Odera Matthews - 05.25.2022
                      • Notion Virtual Office & Productivity Dashboard. Graphic Design, Web Design, No-Code Development, Management, and Productivit project by Frances Odera Matthews - 05.25.2022
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