A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.
@axel_ismael_30
Arquitecto
Mexico City, Mexico
Me gusta la creación de nuevos espacios
A course by AMO 3D Visual
Architecture, and Spaces
3D, Animation, Architecture, and Spaces
2017 - Present